FeedConstruct Partners with the Football Association of Wales
FeedConstruct Partners with the Football Association of Wales for Exclusive Global Streaming and Data Rights.
FeedConstruct, a global provider of sports data and streaming solutions, announces an exclusive partnership with the Football Association of Wales (FAW). This agreement grants FeedConstruct the exclusive global betting streaming and data rights for all matches across Wales’ premier domestic football competitions: the Novira Cymru Premier, the Genero Adran Premier, and the Cymru North & South leagues.
These competitions are the pinnacle of Welsh domestic football. From the pinnacle of the men's and women's game in the Novira Cymru Premier and Genero Adran Premier, to the highly competitive Cymru North & South leagues, this structured pyramid brings together top clubs, rising stars, and thrilling football backed by strong community ties.
“Forging this strategic alliance with the Football Association of Wales is a key step in our mission to deliver diverse sports content to the global market,” said Narek Harutyunyan, CEO of FeedConstruct. “The Welsh domestic leagues represent a dynamic blend of historic footballing communities and rapidly emerging talent. By securing these exclusive data and streaming rights, we are committed to elevating the visibility of Welsh football on the international stage while delivering top-tier and engaging solutions to our worldwide network of partners.”
Noel Mooney, CEO of the Football Association of Wales, highlighted, “We are proud to be announcing this exciting partnership with FeedConstruct. This important media rights agreement represents a significant step forward for our domestic competitions. We look forward to working together in partnership with FeedConstruct to grow global visibility and local engagement with our newly revamped Novira Cymru Leagues and the rapidly developing Genero Adran Premier across the coming years.”
By transforming these exclusive rights into low-latency streaming and precise data solutions, FeedConstruct continues to redefine the global sports betting content landscape, equipping the Football Association of Wales with borderless engagement and reach while empowering iGaming partners to drive sustainable commercial value.
FAQs
What is FeedConstruct's new partnership about?
FeedConstruct has signed an exclusive agreement with the Football Association of Wales to provide global betting streaming and data rights for Welsh domestic football competitions.
Which football competitions are included in the agreement?
The partnership covers the Novira Cymru Premier, Genero Adran Premier, and the Cymru North and Cymru South leagues.
Why is this partnership important for Welsh football?
It will increase the international visibility of Welsh domestic football while improving fan engagement and creating new commercial opportunities.
How will FeedConstruct use these rights?
FeedConstruct will deliver low-latency live streaming and official sports data to licensed betting operators and partners worldwide.
Who commented on the partnership?
Narek Harutyunyan, CEO of FeedConstruct, and Noel Mooney, CEO of the Football Association of Wales, both welcomed the agreement and highlighted its long-term benefits.
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