Sky Bet has been presented with a new football-focused campaign titled “Games Gone”, featuring former players and broadcasters Roy Keane and Micah Richards ahead of the 2026/27 Premier League season. The campaign uses humour and nostalgia to explore one of football's most familiar complaints: that modern changes have somehow caused “the game to go”....
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Marketing & Sponsorships
August 4, 2026
London.Bet becomes Charlton Athletic betting partner
London.Bet has entered into a new commercial partnership with Charlton Athletic that will see the company become the club's official back of shorts partner and official betting partner for the...
Marketing & Sponsorships
July 29, 2026
Kerma Games names Luka Modrić as new brand ambassador
Kerma Games has officially announced a partnership with football legend Luka Modrić, who joins the company as its new Brand Ambassador and Celebrity IP Partner. The collaboration marks a significant...
Marketing & Sponsorships
July 25, 2026
Brazil allows exceptions for betting advertising at the FIFA WWC 2027
Brazil has introduced a special legal framework that will allow selected international betting brands to participate in sponsorship and institutional marketing during the 2027 FIFA Women's World Cup, even if...
Marketing & Sponsorships
July 3, 2026
PopOK Gaming Supports Botswana’s Annual TT Cup Challenge Horse Racing Event
PopOK Gaming sponsored the TT Cup Challenge in Botswana, supporting horse racing, community engagement and industry collaboration.
Marketing & Sponsorships
July 2, 2026
Midnite expands football sponsorship strategy with Championship clubs
Midnite expands Championship partnerships with Middlesbrough and Sheffield United through new sponsorships and fan initiatives.
Marketing & Sponsorships
June 30, 2026
Gamblers Connect launches in-house platform with refreshed brand identity
Gamblers Connect has introduced a fully custom-built platform alongside a comprehensive brand refresh, marking what the company describes as a significant milestone in its long-term development strategy. According to the...
Marketing & Sponsorships
June 23, 2026
Yggdrasil launches YGG Champions to support independent game studios
Yggdrasil has unveiled YGG Champions, a new house-of-brands programme designed to support the growth of independent game studios, creators and gaming brands. The initiative reflects the company's strategy of fostering...
Marketing & Sponsorships
June 18, 2026
Ronaldinho gives exclusive interview on CreedRoomz game shows
Football legend Ronaldinho shares insights in exclusive interview, highlighting Marble Cup and Kickoff Roulette ahead of major tournaments.
Marketing & Sponsorships
June 10, 2026
EGT Digital signs long-term sponsorship partnership with CSKA Sofia
EGT Digital sponsorship activities have expanded further following the company's announcement of a new partnership with Bulgarian football club CSKA Sofia. The agreement brings together one of Bulgaria's most established...
Marketing & Sponsorships
June 9, 2026
1xPartners launches Globe Cup 26 affiliate manual for football traffic
1xPartners has announced the release of a dedicated Globe Cup 26 affiliate manual, a practical resource designed to help partners prepare for one of the most active and commercially significant...
Marketing & Sponsorships
June 8, 2026
Playson launches BLASTS & RACES with €25 million prize pool campaign
Playson has announced the launch of BLASTS & RACES, a new global network promotion that will begin on July 1, 2026 and continue through June 30, 2027. The initiative will...
Marketing & Sponsorships
June 3, 2026
Midnite sponsors Wolves as principal partner and front‑of‑shirt sponsor
Midnite has announced a new partnership with Wolverhampton Wanderers that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign. The agreement coincides...
Marketing & Sponsorships
May 22, 2026
PropellerAds launches Interactive Ads to improve campaign performance
PropellerAds has introduced Interactive Ads, a new advertising format aimed at helping marketers improve traffic quality and increase conversion efficiency through an additional user engagement step before reaching a landing...
Marketing & Sponsorships
May 18, 2026
GR8_TECH unveils redesigned brand identity focused on tech scalability
GR8_TECH has introduced a redesigned brand identity as the company seeks to align its public image with the increasingly technology-driven direction of the global iGaming industry. The update represents more...
Marketing & Sponsorships
May 5, 2026
Alea Sponsors ALL IN Platform Presidio Trophy Event
Alea, the leading casino iGaming aggregator, is sponsoring the ALL IN Platform Presidio Trophy, taking place on May 11–12 at the Royal Malta Golf Club. Now in its second edition,...
Marketing & Sponsorships
April 27, 2026
Finland gambling ad market faces strict rules amid licensing launch
Finland is entering a transformative phase in its gambling sector as the country prepares to introduce its first private business-to-consumer licensing framework. The anticipated reform is expected to open the...
Marketing & Sponsorships
April 20, 2026
RubyPlay launches Firerose to deliver custom operator gaming content
RubyPlay has unveiled Firerose, a newly established studio initiative designed to deliver highly customized gaming experiences for casino operators. The launch reflects a broader shift in the online gaming sector,...
Marketing & Sponsorships
April 15, 2026
Soft2Bet Q1 2026 growth with new brands and strategic expansion
Soft2Bet has entered 2026 with a clear and structured growth strategy, supported by new brand launches, regional partnerships and ongoing regulatory expansion. The company’s first quarter performance reflects a combination...
Marketing & Sponsorships
April 15, 2026
Betway returns to Jockey Club sponsorship with 2026 racing deal
Betway has confirmed its return to high-profile British horse racing sponsorship through a new agreement with The Jockey Club for the 2026 season. The partnership restores a relationship that has...
Marketing & Sponsorships
April 6, 2026
Premier League clubs face revenue drop from gambling sponsor ban
Premier League clubs are entering a period of financial adjustment as new restrictions on gambling sponsorships begin to take effect ahead of the 2026/27 season. The league’s voluntary decision to...
Marketing & Sponsorships
March 24, 2026
SkillOnNet relaunches Megaways Casino with new brand vision
SkillOnNet has officially relaunched MegawaysCasino.com, marking a notable development in the evolution of the Megaways gaming concept. The relaunch introduces a redesigned platform, an updated brand identity and a broader...
Marketing & Sponsorships
March 16, 2026
Boomerang Partners TIME TO WIN tournament offers AC Milan prizes
Boomerang Partners has drawn attention to several major sporting events scheduled throughout March as part of its ongoing TIME TO WIN affiliate tournament. The initiative offers participating affiliates an opportunity...
Marketing & Sponsorships
March 13, 2026
Greece calls for stronger safeguards to reduce underage gambling risks
Concerns about the exposure of young people to gambling are gaining renewed attention in Greece. The Hellenic National Committee on Bioethics and Technoethics has urged the government to reinforce safeguards...
Marketing & Sponsorships
March 6, 2026
bet365 ends UK racing sponsorships after new UK gambling tax changes
bet365 has confirmed it will discontinue sponsorship of several prominent horse racing fixtures in the United Kingdom following the introduction of increased gambling taxation in the latest UK government budget....
Marketing & Sponsorships
March 5, 2026
Spinomenal launches Spinoleague 2026 with €12M prize pool tournament
Spinomenal has introduced Spinoleague 2026, a large scale annual tournament designed to increase player engagement across its portfolio of online slot titles. The competition features a maximum prize pool of...
Marketing & Sponsorships
March 4, 2026
Pragmatic Play launches Drops & Wins Season 7 with €25M prize pool
Pragmatic Play has officially introduced the seventh edition of its well known promotional initiative, Drops & Wins, marking another milestone in the supplier’s ongoing efforts to strengthen player engagement and...