The UK’s rapidly growing bookmaker, Midnite, has announced a major sponsorship deal with Arena Racing Company (ARC) to become an official partner of the All-Weather Championships (AWC). The partnership, set to begin with the 2025 season, marks a strategic step for Midnite in expanding its presence in British horse racing while continuing to strengthen its brand identity among sports enthusiasts....
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Marketing & Sponsorships
October 6, 2025
Blueprint Retain redefines player engagement tools
Blueprint Gaming has officially rebranded its acclaimed operator engagement suite under the new name Blueprint Retain, marking a significant evolution in its approach to player engagement and operator support. The...
Marketing & Sponsorships
October 1, 2025
InOut Games enters slot market with Chicken Royal
InOut Games, the studio recognized for its viral success Chicken Road, has officially announced a major milestone in its growth journey. The company is entering the highly competitive slot market...
Marketing & Sponsorships
September 26, 2025
Why sponsorship bans in sport may expand to online gaming
Sponsorship in sports is undergoing significant scrutiny, leading to potential expansions of bans to the online gaming sector. As concerns regarding the social impact of gambling continue to rise, regulatory...
Marketing & Sponsorships
September 11, 2025
Badalyans in Malta licences and sponsorship scrutiny
Malta faces questions over Badalyan companies as licensing, sponsorships and governance raise transparency concerns.
Marketing & Sponsorships
August 26, 2025
Nina Drama joins Aviator as SPRIBE brand ambassador
SPRIBE, the innovative game studio best known for the global phenomenon Aviator, has announced a strategic partnership with renowned social media content creator and UFC interviewer, Nina Drama. The collaboration...
Marketing & Sponsorships
August 22, 2025
Betano confirms record sponsorship with Flamengo
The Brazilian football landscape has witnessed a significant commercial development with the confirmation of Betano’s long-term sponsorship agreement with Clube de Regatas do Flamengo. This partnership, announced with extensive details,...
Marketing & Sponsorships
August 21, 2025
KSA bans gambling sponsorships at Zandvoort Grand Prix
The Dutch gambling regulator, Kansspelautoriteit (KSA), has formally confirmed that no statements, promotional materials, or sponsorships from gambling providers will be permitted during the 2025 Formula 1 Heineken Dutch Grand...
Marketing & Sponsorships
August 18, 2025
BC.GAME becomes main sponsor of St. Kitts & Nevis Patriots
BC.GAME, a leading online gaming and blockchain platform, has been announced as the main sponsor of the St. Kitts & Nevis Patriots, one of the Caribbean’s most prominent professional cricket...
Marketing & Sponsorships
August 13, 2025
Reflex Gaming launches Phoenix menu with remote upgrade
Reflex Gaming, recognized as the United Kingdom’s largest independently owned omni-channel game supplier, has once again captured industry attention with the launch of its innovative Phoenix menu upgrade. The new...
Marketing & Sponsorships
August 12, 2025
John Terry joins Lebom as investor and ambassador
John Terry, the former captain of England and Chelsea, has formed a strategic alliance with Lebom, an emerging football prediction platform, assuming the combined responsibilities of investor and brand ambassador....
Marketing & Sponsorships
August 12, 2025
The Pools launches new True Originals advertising campaign
The Pools, formerly known as The Football Pools, has launched the next significant phase of its comprehensive rebranding strategy through the introduction of a new TV and video on demand...
Marketing & Sponsorships
August 11, 2025
FIFA bans gambling sponsorship on referee shirts and VAR rooms
FIFA, the international governing body for football, has officially reminded its member associations that gambling sponsorship is not allowed on the shirts worn by referees or in areas related to...
Marketing & Sponsorships
August 11, 2025
Aircash becomes Hellas Verona main jersey partner
Italian Serie A club Hellas Verona has recently announced a landmark sponsorship agreement with Croatian fintech company Aircash, officially naming the firm as the main jersey partner for the 2025/26...
Marketing & Sponsorships
August 11, 2025
Betano extends Sporting CP sponsorship through 2029
Betano, a premier sports betting and online gaming brand under Kaizen Gaming, has formally renewed its collaboration with Sporting Clube de Portugal for an additional four years. This renewal cements...
Marketing & Sponsorships
August 8, 2025
PubCasino sponsors Preston North End for 2025 26 season
L&L Europe, the owner and operator of the online gaming platform PubCasino.co.uk, has officially confirmed its inaugural sponsorship within the English Football League (EFL). The company has entered into a...
Marketing & Sponsorships
August 7, 2025
Royal Coins Saga boosts Amusnet brand in Italy
Amusnet, a prominent international provider of gaming solutions, has reinforced its position in Italy’s regulated online gaming sector following the successful rollout and completion of its Royal Coins Saga tournament....
Marketing & Sponsorships
August 6, 2025
Bally’s Signs Sponsorship Deal With Nottingham Forest
Bally’s Corporation, a prominent operator in the gaming and entertainment industry, has been officially announced as the new front-of-shirt sponsor for Nottingham Forest Football Club for the upcoming 2025/26 Premier...
Marketing & Sponsorships
July 28, 2025
Betano becomes title sponsor of Portuguese Super Cup
Betano, the online sports betting and gaming brand owned by multinational operator Kaizen Gaming, has entered a significant partnership with the Federação Portuguesa de Futebol (Portuguese Football Federation, or FPF),...
Marketing & Sponsorships
July 28, 2025
Stake joins Team Vitality in global esports move
Stake, one of the world’s most prominent online casino and sportsbook platforms, has announced a major multi-year sponsorship with Team Vitality, a leading global esports organisation. The partnership, unveiled during...
Marketing & Sponsorships
July 18, 2025
ComeOn expands brand through football partnerships
ComeOn Group, a prominent name in the global online gaming and betting industry, has formally announced a major development in its branding and marketing approach—an ambitious and far-reaching global sponsorship...
Marketing & Sponsorships
July 18, 2025
Patrice Evra joins Stake as global brand ambassador
Stake has announced the appointment of Patrice Evra as its newest global ambassador, underscoring the company's ongoing strategy to collaborate with prominent figures in the world of sports. The former...
Marketing & Sponsorships
July 16, 2025
Andrés Iniesta Joins MelBet as Global Brand Ambassador
In a calculated and ambitious move to enhance its international visibility and customer engagement strategy, the online betting operator MelBet has officially signed Andrés Iniesta, the legendary Spanish footballer and...
Marketing & Sponsorships
July 15, 2025
Altenar Extends Isle of Man Marathon Sponsorship to 2027
Altenar, a respected name in the sportsbook and iGaming software industry, has officially extended its sponsorship of the Isle of Man Marathon and Half Marathon for an additional three years....
Marketing & Sponsorships
July 10, 2025
Betsson Lithuania Extends Key Sports Sponsorships to 2027
Betsson Lithuania, the local branch of the international gaming operator Betsson Group, has confirmed the extension of its sponsorship agreements with two of Lithuania’s most prominent sports entities: the FK...
Marketing & Sponsorships
July 7, 2025
Betsson renews Nordea Open tennis sponsorship
Betsson Group has officially renewed its sponsorship of the Nordea Open, a premier ATP 250 tennis tournament held annually in BÃ¥stad, Sweden. The event, scheduled to take place from 13...
Marketing & Sponsorships
July 7, 2025
Eurojackpot becomes AZ Alkmaar sleeve partner
AZ Alkmaar, one of the top-tier football clubs in the Netherlands, has announced a significant sponsorship agreement with Eurojackpot, the lottery brand operated by Nederlandse Loterij (Dutch Lottery). Under this...