
Playson, a well-established digital entertainment supplier, has officially launched its most ambitious promotional campaign to date. The new iteration of its acclaimed Non-Stop Drops and Races promotion, titled 10KK, promises a substantial prize pool of €10 million—a 60% increase from the previous edition. Running from 1 July 2025 to 30 June 2026, the campaign will span a full year and feature high-frequency prize distributions, enhanced promotional mechanics, and a suite of new and upgraded tournament formats....
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Marketing & Sponsorships
July 1, 2025
Lithuania begins phased restrictions on gambling ads
Lithuania has commenced the first stage of a long-term initiative aimed at prohibiting all forms of gambling advertising by 2028. The country's latest regulatory amendments, which took effect on 1...
Marketing & Sponsorships
June 30, 2025
Gambling ads in Romania face new endorsement ban
The National Audiovisual Council (CNA) of Romania has taken a decisive step to limit the societal impact of gambling advertising by amending the country's Code of Broadcasting Regulation. Under the...
Marketing & Sponsorships
June 25, 2025
Betsson launches flagship brand in Lithuania
Betsson Group has officially launched its flagship brand, Betsson, in Lithuania as part of a strategic initiative to unify its global operations and enhance brand visibility. This rebranding replaces the...
Marketing & Sponsorships
June 25, 2025
PlayUZU signs David Bustamante as brand ambassador
PlayUZU, the Spanish-facing arm of the international online casino brand PlayOJO, has officially partnered with iconic Spanish singer David Bustamante, announcing him as its new brand ambassador in Spain. The...
Marketing & Sponsorships
June 20, 2025
Brightstar Lottery Launches as IGT Rebrands Global Unit
International Game Technology PLC (IGT), a longstanding leader in the lottery and gaming sector, has formally announced a significant transition in its corporate structure. Its global lottery division will now...
Marketing & Sponsorships
June 16, 2025
PopOK Gaming boosts engagement with €300K free bets promo
PopOK Gaming, a developer known for its internal game development and emphasis on gamified experiences, has unveiled its latest promotional campaign titled Grand Prize Storm, offering a generous €300,000 in...
Marketing & Sponsorships
June 13, 2025
Dizzee Rascal joins Playbet.io as brand ambassador
British music icon Dizzee Rascal has entered into a new partnership with Playbet.io, taking on the role of global brand ambassador. This collaboration signifies a dynamic intersection of the entertainment...
Marketing & Sponsorships
May 30, 2025
Evoplay launches Big Adventures with €2.5M prize pool
Evoplay, an internationally recognized and award-winning game development studio, has launched its most expansive promotional campaign to date—Big Adventures. Backed by a staggering €2.5 million prize pool, the campaign spans...
Marketing & Sponsorships
May 30, 2025
Bragg targets global iGaming markets with new tool
Bragg Gaming Group has unveiled Big Ticket Bonanza, the latest addition to its award-winning Fuze player engagement toolset. The launch represents a significant stride in gamification-led marketing, targeting elevated player...
Marketing & Sponsorships
May 22, 2025
KSA to enforce sports sponsorship ban from July 2025
The Dutch Gambling Authority (Kansspelautoriteit or KSA) has announced its intention to implement a firm and proactive enforcement approach in relation to the upcoming prohibition on sports sponsorships by online...
Marketing & Sponsorships
May 21, 2025
EveryMatrix unveils EngageSuite to boost player loyalty
EveryMatrix, a leading technology provider in the iGaming industry, has recently announced the launch of EngageSuite, a comprehensive loyalty and gamification ecosystem designed to transform player engagement across multiple verticals....
Marketing & Sponsorships
May 20, 2025
Sami Hyypiä Joins Veikkaus as Brand Ambassador
Sami Hyypiä, one of Finland’s most iconic footballers, has officially rejoined Veikkaus, the state-owned Finnish gaming company, as a brand ambassador. This strategic collaboration marks the revival of a relationship...
Marketing & Sponsorships
May 7, 2025
Betsson named Grand Sponsor of BCL Final Four 2025
The 2025 edition of the Basketball Champions League Final Four, presented by Sunel, will unfold at the recently refurbished SUNEL Arena in Athens, with the highly anticipated games scheduled for...
Marketing & Sponsorships
April 16, 2025
Ladbrokes to sponsor 2025 Thirsk Hunt Cup
In a major boost to one of Britain’s historic regional racing events, Thirsk Racecourse has announced that Ladbrokes will take on the role of title sponsor for the 2025 edition...
Marketing & Sponsorships
March 17, 2025
Tom Grant Joins Poppleston Allen Gambling Team
Poppleston Allen, a leading licensing law firm, is proud to announce the addition of Tom Grant, a seasoned professional with over 20 years of experience in the gambling sector, to...
Marketing & Sponsorships
March 11, 2025
Amarix Enhances Player Engagement with Innovations
Amarix, a leading mobile-first slot and crash game provider, has announced the launch of a suite of innovative features designed to elevate gaming experiences, enhance player engagement, and increase retention...
Marketing & Sponsorships
March 7, 2025
Blackjack 360 Offers Unique Branding for Casinos
In a rapidly evolving iGaming industry where innovation and personalization are key, ICONIC21, a leading developer of cutting-edge casino content, has unveiled its latest creation—Blackjack 360. This revolutionary new blackjack...
Marketing & Sponsorships
March 4, 2025
Tom Aspinall Joins Aviator as Brand Ambassador
SPRIBE, a leading innovator in the online gaming industry and the mastermind behind the immensely popular crash game Aviator, has further deepened its collaboration with the Ultimate Fighting Championship (UFC)....
Marketing & Sponsorships
March 4, 2025
Coral becomes Official Betting Partner of Birmingham City FC
Birmingham City Football Club has officially partnered with leading British betting operator Coral, marking a significant sponsorship agreement set to run until the end of the 2027/28 football season. This...
Marketing & Sponsorships
February 7, 2025
David Haye Joins Highbet as Brand Ambassador
David Haye, one of boxing's most celebrated figures, has recently been announced as the new brand ambassador for Highbet, a rapidly growing online gaming platform. Known for his explosive career...
Marketing & Sponsorships
January 14, 2025
PG Soft sponsors Altitude iGaming Edition event
PG Soft, a renowned leader in digital mobile games, has proudly announced its sponsorship of the prestigious Altitude: iGaming Edition event. This exclusive gathering is designed to bring together C-level...
Marketing & Sponsorships
December 17, 2024
Kaizen Gaming’s Successful 2024
Kaizen Gaming, one of the world’s leading GameTech companies, has had a remarkable 2024, marked by substantial growth, strategic partnerships, and an exciting new brand identity. The company continues to...
Marketing & Sponsorships
December 11, 2024
Belgium Tightens Rules on Gambling in Sports
The Belgian Gaming Commission (GC) has unveiled a series of stringent regulations that will reshape the relationship between the gambling industry and the world of sports sponsorship. Set to come...
Marketing & Sponsorships
November 22, 2024
Meridianbet Alliance with Crvena Zvezda in Europe
Meridianbet, a prominent global sports betting and gaming brand, has further solidified its strategic alliance with Crvena Zvezda, one of the premier basketball clubs in the Euroleague. A member of...
Marketing & Sponsorships
November 14, 2024
EveryMatrix Transforms Jackpot Rewards for Players
EveryMatrix, a leading provider of gaming technology, has introduced a groundbreaking product that promises to revolutionize the player experience: Personal Jackpots. This new offering, integrated with EveryMatrix’s innovative JackpotEngine, marks...
Marketing & Sponsorships
November 7, 2024
KSA Takes Action Against Sponsorship Violations
The Kansspelautoriteit (KSA), the Dutch gambling authority, has recently issued warnings to three gambling operators for breaching the nation’s sponsorship regulations. These violations stem from incidents where sponsorship activities were...










































