BETBY expands Betby Games portfolio with new ePadel and eSumo titles

BETBY has strengthened its proprietary esports offering by introducing two original titles to the Betby Games portfolio. The latest additions, ePadel Tennis and eSumo, represent new betting experiences that are designed to provide operators with fresh content and players with continuous entertainment through high-frequency events.

The launch reflects BETBY's ongoing strategy of expanding its in-house esports ecosystem with proprietary products that combine rapid gameplay, frequent betting opportunities and straightforward mechanics. Both titles have been developed to introduce previously underserved sports concepts into the betting sector while helping operators diversify their sportsbook offerings.

By adding content inspired by one of the world's fastest-growing racket sports alongside a digital interpretation of Japan's iconic national sport, BETBY continues to broaden the scope of its proprietary esports catalogue.

BETBY expands its proprietary esports ecosystem

The latest releases further reinforce BETBY's investment in proprietary content rather than relying solely on traditional esports or third-party products. Through Betby Games, the company has consistently introduced exclusive virtual competitions that operate around the clock, providing operators with a steady stream of betting markets regardless of the live sporting calendar.

Unlike seasonal sporting events, proprietary esports products allow sportsbooks to maintain player engagement every day of the year. This creates additional betting opportunities while helping operators reduce dependence on external sporting schedules.

The introduction of ePadel Tennis and eSumo reflects this long-term strategy by offering original concepts that are not currently available elsewhere in the market.

ePadel Tennis introduces a new betting category

Among the two launches, ePadel Tennis represents a particularly significant addition because it focuses entirely on padel, a sport that has experienced remarkable international growth over recent years.

Padel has rapidly expanded across Europe, Latin America, the Middle East and several emerging markets. Increasing participation rates, new professional tournaments and growing media coverage have helped transform the sport into one of the fastest-growing racket disciplines worldwide.

BETBY has developed what it describes as the industry's first iGaming product dedicated specifically to padel betting.

The initial release features a tournament structure based on single-set matches. This format enables more than 2,000 individual events every month, giving operators a continuous schedule of competitions throughout the year.

The gameplay has been designed to replicate the speed and intensity associated with real padel matches while adapting the experience to a digital betting environment.

Players can access more than 15 betting markets during every contest. Additional features include zero-second bet acceptance and instant settlement, allowing wagers to be placed and resolved within seconds.

This combination of rapid gameplay and immediate results is intended to maintain engagement while supporting operators that seek higher betting frequency.

eSumo brings a traditional sport into digital betting

The second launch introduces eSumo, another proprietary title that transforms traditional Japanese sumo wrestling into a digital betting experience.

Inspired by one of Japan's oldest and most recognisable sporting traditions, the game introduces a simplified competitive format that remains accessible to both experienced bettors and newcomers.

Each contest consists of ten action-filled rounds, creating multiple betting opportunities within a single match.

Rather than focusing only on the final outcome, players can place wagers on individual rounds as well as the overall winner of the complete contest.

The title is designed to generate approximately 18,000 betting events every month, significantly increasing available sportsbook content.

Its fast structure provides constant activity while maintaining simple betting mechanics that are easy to understand.

For operators, eSumo offers an opportunity to introduce combat sport themed content without depending on traditional event schedules.

Continuous betting opportunities for operators

One of the primary objectives behind both releases is to help sportsbook operators increase engagement through always-available betting content.

Traditional sports calendars naturally include seasonal breaks, postponed fixtures and periods with reduced event availability. Proprietary esports content helps address these challenges by providing scheduled competitions every day.

The high event frequency generated by ePadel Tennis and eSumo enables operators to offer thousands of betting opportunities every month.

Rapid match durations also encourage shorter entertainment sessions while allowing users to participate in multiple events within a limited period.

Combined with instant settlement, these characteristics support a smoother user experience and faster betting cycles.

Original content remains a strategic priority

Developing exclusive intellectual property has become an increasingly important strategy across the iGaming industry.

Rather than competing solely through similar sportsbook products, suppliers are investing in proprietary content that differentiates their platforms.

BETBY has continued to pursue this approach through Betby Games, expanding the portfolio with unique concepts that cannot be replicated through traditional sports data providers.

The company believes exclusive content provides operators with additional ways to attract and retain customers while offering experiences unavailable through competing sportsbooks.

The addition of sports such as padel alongside culturally recognised disciplines like sumo demonstrates a broader effort to explore betting categories that remain relatively untapped within the market.

Executive comments on the latest launches

Kirill Nekrasov, Head of Innovation & R&D at BETBY, commented:

“Creating original content has always been central to the vision behind Betby Games and ePadel Tennis and eSumo are two clear examples of how we continue to introduce new sports and formats to the betting industry.

“Padel is one of the fastest-growing sports worldwide and ePadel Tennis gives operators the opportunity to offer dedicated, high-frequency content built specifically around its growing audience. When it comes to eSumo, it brings an entirely different dynamic, transforming one of Japan's most iconic sports into a fast, clear and engaging betting experience. Both titles strengthen the variety of our portfolio while giving operators a constant stream of unique content designed to keep players engaged 24/7.”

Betby Games portfolio continues to expand

With these latest additions, the Betby Games portfolio now includes more than 40 proprietary titles covering a wide range of virtual sporting experiences.

The platform has evolved into one of BETBY's key product segments by delivering exclusive esports style content developed specifically for sportsbook operators.

The continued expansion demonstrates the company's commitment to innovation through internally developed products that combine scalable technology with high event volume.

As player demand for continuous betting entertainment continues to grow, proprietary products are becoming increasingly valuable components within modern sportsbook platforms.

BETBY's latest releases further strengthen its ability to provide operators with differentiated content that complements traditional sports betting while supporting year-round engagement.

Conclusion

The introduction of ePadel Tennis and eSumo represents another milestone in the ongoing development of the Betby Games portfolio. By combining innovation with emerging sporting trends and culturally significant concepts, BETBY has expanded its proprietary esports offering with two distinctive products that increase betting variety and event availability. Both titles are designed to support operators seeking fresh content while delivering fast-paced experiences that encourage continuous engagement. As the proprietary esports segment continues to evolve, BETBY's strategy of investing in exclusive content positions the company to meet growing industry demand for original and always-available betting entertainment.

FAQs

What is the Betby Games portfolio?
The Betby Games portfolio is BETBY's proprietary esports content platform that offers exclusive betting titles designed to provide continuous sporting events and high-frequency wagering opportunities.

What is ePadel Tennis?
ePadel Tennis is a proprietary betting title developed by BETBY that recreates padel in a digital format with fast matches, multiple betting markets and instant settlement.

What is eSumo?
eSumo is a proprietary esports title inspired by traditional Japanese sumo wrestling. Each match consists of ten rounds and offers betting on both individual rounds and overall match outcomes.

How many events does ePadel Tennis offer?
The title delivers more than 2,000 events every month through its tournament structure and single-set match format.

How many events does eSumo generate?
eSumo produces approximately 18,000 betting events each month, providing operators with a continuous stream of betting opportunities.

Why are proprietary esports products important for operators?
Proprietary esports provide exclusive content that is available throughout the year, helping operators maintain player engagement even when traditional sports calendars are less active.

How many titles are included in the Betby Games portfolio?
Following the latest expansion, the Betby Games portfolio includes more than 40 proprietary titles.

Who announced the latest Betby Games releases?
The launches were announced by BETBY, with comments provided by Kirill Nekrasov, Head of Innovation & R&D at the company.

What betting features are available in ePadel Tennis?
The title offers more than 15 betting markets alongside zero-second bet acceptance and instant settlement to create a fast betting experience.

What is BETBY's objective with these new launches?
The company aims to diversify sportsbook content by introducing original betting experiences that increase event volume, improve player engagement and provide operators with differentiated products.