Pay-per-click (PPC) advertising is a constantly evolving field, with updates and new features being rolled out regularly. In February 2020, there were several noteworthy updates that could impact the effectiveness...
Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and what are the factors that influence their decision to click. They analyzed...
Google My Business (GMB) has become a vital tool for local businesses. In 2019, GMB went through a flurry of changes, upgrades, and tests. With four major Google Algorithm updates...
Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document...
Google recently tested a new “Request A Quote” button feature within the knowledge panels of the businesses that are verified and listed on Google My Business (GMB) and also who...
In May of 2018, Lawn Care Services approached us with a desire to improve their local presence and increase their organic rankings and website traffic. At the time they signed...
The PPC Case Study for the Liquor Delivery Industry presented a challenge of increasing conversions while lowering the cost per conversion. The client had been spending more with almost no...
In March of 2017, a moving and storage company chain approached us with a desire to improve their local presence, increase traffic to their website, and ultimately gain more clientele....
An attorney approached us in May 2017 looking to improve their online presence and increase their clientele. At the time, they had just 46 keywords ranking on the first page...