Edge Marketing Institute has officially entered the gaming sector with the launch of its flagship programme, G.A.M.E, short for Gaming Advancement in Marketing Excellence. The initiative has been introduced as a specialised leadership development programme focused on senior marketing professionals working within the B2B gaming industry....
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iGaming News, Marketing
April 29, 2026
Seen.io and Xtremepush partner to deliver personalised video CRM
Seen.io and Xtremepush have announced a strategic commercial partnership designed to broaden how iGaming operators approach customer engagement, player retention and lifecycle marketing. By combining Seen.io’s AI-powered personalised video technology...
iGaming News, Marketing
April 24, 2026
Midnite launches ‘Built Different’ national campaign in UK market
Midnite, a rapidly expanding sports betting and online casino platform in the United Kingdom, has introduced its first large-scale national campaign following its agency partnership with 72andSunny Amsterdam. The campaign,...
iGaming News, Marketing
April 22, 2026
BETBY introduces Stories to streamline promos and sports highlights
BETBY has formally introduced a new feature titled Stories, marking a strategic evolution in how sportsbook operators communicate promotions and key sporting moments to their audiences. The rollout reflects a...
iGaming News, Marketing
April 15, 2026
Betway returns to Jockey Club sponsorship with 2026 racing deal
Betway has confirmed its return to high-profile British horse racing sponsorship through a new agreement with The Jockey Club for the 2026 season. The partnership restores a relationship that has...
iGaming News, Marketing
April 14, 2026
iGP and Optimove partnership boosts AI-driven CRM marketing
iGP has entered into a strategic partnership with Optimove in a move designed to strengthen customer relationship management capabilities and elevate lifecycle engagement for operators using the iGP Platform. The...
iGaming News, Marketing
April 9, 2026
SBC Summit Malta to help affiliates unlock new growth
As AI and shifting power dynamics continue to redefine modern affiliation, SBC Summit Malta will introduce a dedicated Affiliates Reinvented track, exploring how stakeholders can adapt and unlock new growth...
iGaming News, Marketing
April 6, 2026
Optimove to acquire Smartico to expand iGaming CRM capabilities
Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in...
iGaming News, Marketing
March 31, 2026
First Look Games unveils FLG analytics for iGaming marketing insight
First Look Games (FLG) has introduced a new analytics solution designed to address one of the most persistent challenges in the iGaming sector: the lack of transparency in affiliate-driven marketing....
iGaming News, Marketing
March 26, 2026
Flutter Entertainment reviews Paddy Power marketing amid UK tax rise
Flutter Entertainment has initiated a strategic review of the marketing structure at Paddy Power as the group prepares for a substantial increase in gambling taxation in the United Kingdom. The...
iGaming News, Marketing
March 26, 2026
SBC Summit Malta 2026 Marketing Trends and Insights
Explore SBC Summit Malta 2026 marketing insights, AI trends and strategies for acquisition, engagement and growth.
iGaming News, Marketing
March 26, 2026
Allwyn and Formula 1 partnership extended to boost fan engagement
Allwyn and Formula 1 have formally renewed their partnership under a new multi year agreement designed to deepen fan engagement and strengthen global brand visibility. The extended collaboration introduces several...
iGaming News, Marketing
March 16, 2026
Boomerang Partners TIME TO WIN tournament offers AC Milan prizes
Boomerang Partners has drawn attention to several major sporting events scheduled throughout March as part of its ongoing TIME TO WIN affiliate tournament. The initiative offers participating affiliates an opportunity...
iGaming News, Marketing
March 16, 2026
Gamblers Connect partners with Affilka to improve affiliate transparency
Gamblers Connect, an award-winning iGaming media and affiliate platform, has announced a formal partnership with Affilka, a widely used affiliate management platform in the online gaming sector. The collaboration reflects...
iGaming News, Marketing
March 10, 2026
Platipus Network Tournament Series launches €125,000 iGaming campaign
Platipus has introduced a new large-scale promotional initiative designed to strengthen player engagement across its partner network throughout 2026. The games provider announced the launch of the Platipus Network Tournament...
iGaming News, Marketing
March 5, 2026
Sportradar expands marketing partnership with SkillOnNet casino brands
Sportradar has expanded its marketing partnership with SkillOnNet, reinforcing a collaboration that focuses on strengthening the online casino operator’s digital marketing capabilities across multiple regulated jurisdictions. The updated agreement places...
iGaming News, Marketing
March 5, 2026
Infingame upgrades Tournaments and Challenges tools to boost retention
Infingame has introduced an upgraded version of its proprietary Tournaments and Challenges tools, aiming to provide online gaming operators with more flexible and effective ways to increase player engagement and...
iGaming News, Marketing
March 4, 2026
ReferOn launches Evolution Cohort to advance affiliate analytics
ReferOn has announced the launch of Evolution Cohort, a newly developed analytical framework designed to provide affiliate teams and operators with a structured time-based perspective on player value retention and...
iGaming News, Marketing
February 24, 2026
InnovaPlay partners with Xtremepush to boost player engagement
InnovaPlay has entered into a strategic partnership with Xtremepush aimed at strengthening player engagement capabilities across its growing network of operators. The agreement marks the second partnership concluded by InnovaPlay...
iGaming News, Marketing
February 18, 2026
SPRIBE signs Charles Oliveira as Aviator brand ambassador
SPRIBE has confirmed that UFC lightweight athlete Charles Oliveira has joined its portfolio of brand ambassadors for Aviator, the company’s flagship crash game. The agreement will see Oliveira promote the...
iGaming News, Marketing
February 16, 2026
GGBET UA launches nationwide “Keep it GG” advertising campaign
GGBET UA has introduced a new nationwide advertising initiative under the slogan “Keep it GG”, marking one of the brand’s most visible communication efforts to date in the Ukrainian market....
iGaming News, Marketing
February 11, 2026
Matchbook partners with RavenTrack for affiliate tracking upgrade
Matchbook has announced a strategic collaboration with RavenTrack, a Platform-as-a-Service provider, to oversee and manage its affiliate tracking infrastructure across all core brands. The agreement marks a significant operational development...
iGaming News, Marketing
February 11, 2026
MetaBet and Catena Media expand sports betting partnership
MetaBet, a supplier of real-time sports-focused affiliate revenue solutions and interactive engagement technology, has expanded its partnership with Catena Media, an established performance marketing company operating in the online sports...
iGaming News, Marketing
February 10, 2026
Gamblers Connect partners with NeverEnding Tech in iGaming cooperation
Gamblers Connect, an established iGaming media and affiliate platform, has announced a new strategic cooperation with NeverEnding Tech, an iGaming content provider that positions itself around speed, operational efficiency and...
iGaming News, Marketing
February 9, 2026
CasinoBarcelona.es upgrades affiliate operations through NetRefer
CasinoBarcelona.es has entered into a strategic partnership with NetRefer, a data driven and AI powered affiliate marketing platform, as part of a wider effort to strengthen the structure, transparency and...
iGaming News, Marketing
February 3, 2026
Better Collective launches FanReach for US iGaming advertisers
Better Collective has launched FanReach in the United States, marking a significant expansion of its data and media capabilities aimed at advertisers operating across iGaming, sports betting, fantasy sports and...
iGaming News, Marketing
February 2, 2026
Gamblers Connect launches iHub for the global iGaming industry
Gamblers Connect has formally announced the launch of iHub, a new digital platform designed to serve as a centralised connection point for the global iGaming industry. The initiative represents a...