Digicode has unveiled a new affiliate management platform called DigerClick marking a significant development for businesses that rely on partner marketing ecosystems. The platform is designed to provide organisations with full ownership and transparency over their affiliate operations moving away from conventional affiliate systems that frequently bind operators to third party networks and ongoing costs....
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iGaming News, Marketing
January 26, 2026
Smartsoft partners with AFA to create unique football bomber
As global attention intensifies around the upcoming 2026 FIFA World Cup, Smartsoft and the Argentine Football Association (AFA) have jointly unveiled a project blending football heritage with cultural expression and...
iGaming News, Marketing
January 21, 2026
Allwyn confirmed as volunteer partner for Glasgow 2026 Games
Allwyn UK has been confirmed as the Official Volunteer Learning and Development Partner for the Glasgow 2026 Commonwealth Games, marking a significant step in preparations for one of Scotland’s most...
iGaming News, Marketing
January 8, 2026
Mr Vegas extends PDC darts sponsorship for 2026 and beyond
Mr Vegas, the rapidly expanding online casino brand owned by Immense Group, has confirmed the extension of its title sponsorship for two major professional darts tournaments, the PDC Grand Slam...
iGaming News, Marketing
January 2, 2026
Parimatch partners with Joburg Super Kings for SA20 season
The global betting operator Parimatch has officially announced its partnership with the Joburg Super Kings, one of South Africa’s leading cricket franchises competing in the SA20 T20 league. The agreement...
Laws, Marketing
December 24, 2025
Video creatives vs. static banners under stricter ad rules
You may be wondering how stricter advertising regulations impact the effectiveness of video creatives compared to static banners. As digital advertising evolves, understanding the advantages and challenges of these formats...
iGaming News, Marketing
December 19, 2025
SPRIBE appoints Valter Walker as Aviator brand ambassador
SPRIBE, the technology-driven game studio behind Aviator, has announced a new brand ambassador partnership with Brazilian UFC heavyweight fighter Valter ‘The Clean Monster’ Walker. The agreement positions Walker as a...
iGaming News, Marketing
December 15, 2025
OlyBet integrates Flows platform to enhance marketing jackpots
Flows, a leading no-code automation and orchestration platform in the gaming industry, has announced its collaboration with OlyBet, one of Europe’s most recognized sports entertainment and gaming brands. This partnership...
iGaming News, Marketing
December 11, 2025
Iker Casillas becomes Stake ambassador ahead of FIFA World Cup
Stake, the world’s leading online casino and sports betting platform, has announced a landmark partnership with football legend Iker Casillas. As a newly appointed Global Ambassador, Casillas will play a...
iGaming News, Marketing
December 11, 2025
Xtremepush and White Hat Gaming expand digital marketing
Xtremepush, a leading provider of AI-powered customer relationship management (CRM), gamification and loyalty marketing solutions, has formalised an expanded partnership with igaming platform provider White Hat Gaming. The strengthened collaboration...
iGaming News, Marketing
December 5, 2025
HilltopAds launches new tools for iGaming advertisers
HilltopAds, a leading digital advertising platform, has announced the launch of a suite of new tools and services specifically tailored for the iGaming sector. This strategic move reinforces the company’s...
iGaming News, Marketing
December 3, 2025
Duelbits appoints Salomon Kalou as AFCON 2025 ambassador
Duelbits has confirmed the appointment of former Ivory Coast international and Chelsea forward Salomon Kalou as its Football Ambassador for the upcoming Africa Cup of Nations (AFCON) 2025. The move...
iGaming News, Marketing
December 2, 2025
Emily Atack joins Boyle Casino as brand ambassador
Actress, comedian, and television presenter Emily Atack has officially joined BOYLE Casino as a brand ambassador. The move marks a significant step for the online casino, as it leverages Atack’s...
iGaming News, Marketing
December 1, 2025
Paddy Power backs World Darts Championship until 2031
Flutter Entertainment’s Irish bookmaker, Paddy Power, has officially announced the extension of its sponsorship of the World Darts Championship, reaffirming its commitment to the Professional Darts Corporation (PDC) until 2031....
Marketing
November 26, 2025
Affiliate traffic scoring that filters black-market spillover
Most online marketers face challenges in managing affiliate traffic, particularly when it comes to distinguishing genuine users from black-market spillover. Effective traffic scoring systems can help identify and filter out...
Marketing
November 21, 2025
Do cooling-off journeys reduce churn or build trust?
You might wonder whether implementing cooling-off journeys in customer engagement strategies effectively decreases churn or fosters trust. This blog post explores the dual role of cooling-off periods, examining how they...
iGaming News, Marketing
November 5, 2025
Alexandre Pantoja becomes Aviator brand ambassador
SPRIBE, the innovative gaming studio behind Aviator, has officially announced a major new collaboration with UFC flyweight champion Alexandre “Cannibal” Pantoja. The Brazilian mixed martial artist has been appointed as...
iGaming News, Marketing
November 3, 2025
Betsson becomes official sponsor of Iraklis FC
Betsson has officially become the main sponsor of Iraklis FC, marking another important chapter in its expanding involvement with Greek football. The partnership follows Betsson’s previous success as the title...
iGaming News, Marketing
October 17, 2025
Stake rises to fame through bold marketing moves
Stake has emerged as one of the most rapidly growing names in the global online gambling landscape. Recognized today as a leading and highly visible crypto casino, its ascent has...
iGaming News, Marketing
October 16, 2025
CopyBet strengthens ties with UK horse racing
CopyBet, a leading online betting operator, has announced its most extensive series of horse racing sponsorships to date, signaling its deepening commitment to British racing. The new sponsorship program spans...
iGaming News, Marketing
October 13, 2025
Johnny Vegas leads GGPoker Face Off campaign
GGPoker, one of the leading online poker platforms globally, has unveiled its latest marketing initiative, the Face Off project, fronted by renowned English comedian Johnny Vegas. Known for his distinctive...
iGaming News, Marketing
October 13, 2025
Betsson renews BNP Paribas Nordic Open partnership
Betsson Group has officially renewed its partnership with the BNP Paribas Nordic Open, reaffirming its commitment to one of the most prestigious tennis events in the Nordic region. The collaboration...
iGaming News, Marketing
October 7, 2025
1xBet joins ATP Challenger Tour as betting partner
Global sports betting company 1xBet has announced a new and exclusive partnership with the ATP Challenger Tour, marking a significant milestone in its international sports sponsorship portfolio. The agreement grants...
iGaming News, Marketing
October 6, 2025
Midnite joins Arena Racing for All Weather Championships
The UK’s rapidly growing bookmaker, Midnite, has announced a major sponsorship deal with Arena Racing Company (ARC) to become an official partner of the All-Weather Championships (AWC). The partnership, set...
iGaming News, Marketing
October 3, 2025
Symplify launches new UI with smarter CRM and AI workspace
Stockholm-based CRM and AI cloud solutions provider Symplify has announced the launch of its newly redesigned user interface (UI), marking a significant step in the company’s ongoing mission to provide...
iGaming News, Marketing
October 2, 2025
Why ad targeting bans could reshape casino marketing
Most gaming operators are navigating a rapidly changing advertising landscape as recent ad targeting bans gain traction. These restrictions could significantly alter how casinos engage with potential customers, pushing businesses...
iGaming News, Marketing
September 23, 2025
Virgin Bet partners with TNT Sports for UEFA coverage
Virgin Bet has officially entered into a strategic partnership with TNT Sports, securing sponsorship of the broadcaster’s exclusive coverage of the UEFA Europa League and UEFA Conference League in the...