Artificial Intelligence (AI) is rapidly transforming the way we create and optimize content for the web. In this article, we'll explore the advantages and disadvantages of using AI in content creation and search engine optimization (SEO)....
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iGaming News, Marketing, NEWS Malta
May 20, 2023
Influencer Marketing for iGaming Industry
The iGaming industry has been growing at an incredible pace, and digital marketing has become an essential tool for businesses to reach their target audience. One of the most effective...
Business News, iGaming News, Marketing
May 20, 2023
The Evolving Landscape of Influencer Marketing in the iGaming Industry
Influencer marketing has transcended its origins as a platform for promoting cosmetics. It has now become a dominant strategy employed by complex brands, products, and platforms. With an average annual...
Finance News, Marketing, NEWS Malta, Tourism
May 20, 2023
VistaJet Faces Bleak Future with $4.4 Billion Debt
VistaJet, a private jet chartering company that received €4.5 million in Maltese taxpayer funds between 2016 and 2018, finds itself in a precarious financial situation with a staggering $4.4 billion...
Marketing, Social Media
May 19, 2023
How to use Social Selling
Social Selling has become a popular marketing strategy that allows businesses to leverage social media platforms to build relationships with potential customers, establish trust, and drive sales. By providing valuable...
Marketing, OFF-PAGE SEO, Social Media
May 18, 2023
How to Stay on Top of Your Online Reputation
Social media is not just a marketing channel; it can also help you with your customer service, support, reputation management, market research, and much more. That's where social media monitoring...
Marketing, OFF-PAGE SEO, Social Media
May 16, 2023
How to Use Facebook Ads for Targeted Advertising
Facebook is one of the most popular social media platforms in the world, with over two billion monthly active users. As a business owner, it's important to leverage the power...
Marketing, ON-PAGE SEO
May 13, 2023
How can Customer Journey Mapping Help You?
Customer Journey Mapping is a strategy that helps you to understand and visualize the journey of your customers in such detail that you can optimize your website structure, content, and...
iGaming News, Marketing, NEWS Malta
May 13, 2023
How to Build a Powerful Brand Identity for Your Online Casino
In a highly competitive online casino industry, building a strong brand identity is essential for standing out from the competition and attracting players. But how do you create a brand...
Marketing, NEWS Malta, Social Media
May 10, 2023
Guide to Staying Ahead on Facebook
Facebook is an essential platform for businesses of all sizes. As a business owner or marketer, you need to be aware of what your competitors are doing on the platform....
Marketing, NEWS Malta
May 9, 2023
Difference between Customer Journey and Sales Funnel
When you look at a customer journey, it may seem at first glance very similar to a sales funnel. After all, both structures guide an unknown person to become a...
Business News, Marketing, NEWS Malta
May 8, 2023
Content ROI – Worth the Investment?
As a content marketer, one of the most pressing questions you may face is how to determine whether your efforts are paying off. It's not always easy to figure out...
Marketing, OFF-PAGE SEO, ON-PAGE SEO
May 7, 2023
Customer Journey Mapping: A Beginner’s Guide
Customer Journey Mapping is a vital tool for businesses looking to understand their customers better. It involves visualizing the various stages of a customer's journey, from initial awareness to eventual...
Marketing, ON-PAGE SEO, SEO Techniques
May 6, 2023
Content Marketing Takes Time
In the world of digital marketing, content is king. Many businesses have already recognized the importance of creating valuable and engaging content to attract and retain customers. However, some companies...
Marketing, OFF-PAGE SEO
May 5, 2023
Can Google Detect and Punish AI-Generated Texts?
The rise of artificial intelligence (AI) has revolutionized many industries, including digital marketing. As AI-generated content becomes more prevalent, search engines like Google must adapt their algorithms to distinguish between...
Marketing, OFF-PAGE SEO, Social Media
May 4, 2023
Guide to Collecting Reliable Customer Feedback
In the world of Facebook marketing and business success, customer feedback is an essential component. It not only helps you gather reviews on your business page but also enables you...
Marketing, OFF-PAGE SEO
May 3, 2023
Attribution: What activities have which impact?
As we focus on our goals, the next step is attribution. This is a huge topic in marketing, as we try to determine which of our activities are influencing our...
Marketing, NEWS Malta, OFF-PAGE SEO
May 2, 2023
An Alternative Mapping- Empathy Map
In the world of digital marketing, understanding your customer's behavior is the key to success. Customer Journey Maps are a popular tool to visualize a customer's journey and identify pain...
iGaming News, Marketing, NEWS Malta
May 1, 2023
5 Proven Strategies to Increase Your Online Casino Revenue
Are you looking to boost your online casino revenue? Do you want to attract more players and increase your profits? In this article, we will share five proven strategies that...
Accounting, Banking, Finance News, Marketing, NEWS Malta, Tourism
May 1, 2023
A Beginner’s Guide to Investing in Malta
Malta, a small island nation in the Mediterranean, has been gaining popularity as an investment destination in recent years. With its strategic location, favorable business climate, and access to the...
iGaming News, Marketing, NEWS Malta
April 28, 2023
Networking for Success: Attending Industry Conferences and Trade Shows
Networking is an essential aspect of any industry. It provides individuals with opportunities to connect, learn, and expand their horizons. Attending industry conferences and trade shows is a great way...
Marketing, Social Media
April 18, 2023
7 Proven Strategies for Promoting Your Casino on Social Media
With the rise of social media, promoting your casino has never been easier. Social media platforms like Facebook, Twitter, and Instagram provide an excellent opportunity for casinos to reach out...
Business News, Marketing
April 17, 2023
How to Conduct Market Research to Better Understand Your Target Audience’s Needs and Preferences
Market research is the process of gathering and analyzing information about a particular market or industry. It is an essential tool for businesses of all sizes, as it allows them...
Marketing, Pay Per Click, SEO Techniques
April 13, 2023
The Best Ways to Market your iGaming Site
In the competitive world of iGaming, it's important to have a strong marketing strategy to attract and retain players. With the right approach, you can increase your site's visibility and...
Clients, Marketing, SMO Case Study, Social Media
April 12, 2023
SMO Case Study – Employment Hiring & CDL Training
Navigating the vibrant world of Instagram for a super competitive business can be a thrilling adventure. That's precisely why we were excited to take on the challenge when a client...
Clients, Marketing, SMO Case Study, Social Media
April 11, 2023
SMO Case Study – Digital Marketing
We targeted a larger audience for our client in just one year by making their profile innovative and attractive, setting them apart from the crowd.
Accounting, Banking, Finance News, Marketing, NEWS Malta, Taxation, Tourism
April 9, 2023
The Best Industries to Start a Business in Malta
Malta is a small island nation located in the Mediterranean Sea, known for its beautiful landscapes, rich history, and favorable business environment. The country offers several advantages for entrepreneurs and...
