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Nordic Gaming Advertising Revolution

Nordic Gaming Advertising Revolution
by
December 14, 2023
in Business News, Marketing
400

Bidstack, a trailblazer in the in-game advertising sector since 2017, has recently entered into a strategic partnership with AtPlay. This collaboration marks a significant development in the gaming advertising landscape, particularly in the influential Nordic market.

Bidstack’s Dominance in In-Game Advertising

Bidstack, with its rich history of pioneering in-game advertising, has emerged as an industry leader. Since its inception, the company has been at the forefront of innovation, providing access to an extensive suite of in-game advertising products. Noteworthy collaborations with major brands like Pizza Hut, OneFootball, Marriott Bonvoy, and Paco Rabanne have solidified Bidstack’s position in the industry.

AtPlay’s Inception and Dedication to Gaming Advertising

In early 2023, AtPlay entered the scene as a dedicated media business solely focused on gaming advertising. Their unique approach involves connecting brands with gamers through highly engaging marketing campaigns that leverage cutting-edge technology and popular games across various platforms. AtPlay’s expertise in navigating the fragmented gaming marketplace in the Nordics positions them as a key player in delivering effective campaigns within premium gaming titles.

Nordic Gaming Industry Overview

The Nordic region holds immense sway in the gaming industry, boasting renowned studios like King, Mojang, and EA Dice. These studios have produced global hits such as Candy Crush, Minecraft, and Battlefield. With an anticipated revenue of $2,396.00 million in 2023, the video games market in the Nordics is a lucrative arena for advertisers. Furthermore, with two out of three people in Scandinavia actively engaging in video games, the region becomes an attractive proposition for brands aiming to connect with their target audience.

AtPlay’s Perspective on the Partnership

Henrik Flateland, CEO, and Founder at AtPlay expressed his excitement about the partnership, stating, “When building our offering for the Nordics, Bidstack was number one on our shortlist of potential in-game partners. I’ve known them for years and have followed their success in this space, where they have established themselves as an industry leader.”

Flateland emphasized AtPlay’s commitment to helping brands reach and connect with gamers through engaging marketing, utilizing the best technology and forming partnerships with premium gaming titles. He sees the partnership with Bidstack as a crucial step in providing clients in the Nordics with state-of-the-art in-game advertising.

Bidstack’s Perspective on the Collaboration

Natasha Whitfield-Niven, SVP of Bidstack Media, highlighted the significance of the Nordic market, stating, “The Nordics is a really important market for us, and we’re delighted to be working alongside AtPlay to deliver engaging gaming campaigns across the region.” Whitfield-Niven expressed Bidstack’s commitment to expanding its reseller network and establishing a stronger commercial footprint in the Nordic market.

She praised Henrik Flateland’s passion and dedication to in-game advertising, expressing excitement about the strategic partnership with AtPlay. This collaboration not only enhances Bidstack’s presence in the Nordics but also signifies a shared vision for the future of in-game advertising in the region.

Expansion of Bidstack’s Reseller Network

The collaboration with AtPlay is part of Bidstack’s broader strategy to expand its reseller network. By forging partnerships with key players in different markets, Bidstack aims to strengthen its global presence and offer advertisers unparalleled access to diverse and influential audiences.

The Role of In-Game Advertising in Brand Outreach

In-game advertising has evolved into a powerful tool for brand outreach. With the increasing popularity of video games, brands are recognizing the value of reaching audiences in an immersive and interactive environment. Bidstack’s suite of in-game advertising products opens up new avenues for brands to connect with users during their gaming experiences, creating memorable and impactful campaigns.

The Significance of Nordic Market for Advertisers

The Nordic market’s prominence in the gaming industry cannot be overstated. Studios like King, Mojang, and EA Dice have not only produced blockbuster titles but have also shaped gaming trends globally. Advertisers, by tapping into this market, gain access to a tech-savvy and engaged audience, setting the stage for highly effective and targeted campaigns.

Challenges and Opportunities in the Nordic Gaming Landscape

While the Nordic gaming market presents immense opportunities, it also comes with its set of challenges. The landscape is diverse and fragmented, requiring advertisers to navigate various platforms and gaming preferences. Strategic partnerships, like the one between Bidstack and AtPlay, play a crucial role in streamlining this process and ensuring that brands can execute campaigns seamlessly.

Conclusion

The strategic partnership between Bidstack and AtPlay marks a milestone in the evolution of in-game advertising, particularly in the Nordic market. As two industry leaders join forces, advertisers can expect innovative and effective campaigns that capitalize on the booming gaming industry in the region. This collaboration not only benefits the involved companies but also signifies the growing importance of in-game advertising as a dynamic and influential marketing channel.

FAQ:

How long has Bidstack been involved in the in-game advertising industry?
Bidstack has been pioneering in the in-game advertising industry since 2017.

When did AtPlay launch, and what is its focus?
AtPlay launched in early 2023 as a dedicated media business entirely focused on gaming advertising.

How many video games and monthly active users does Bidstack offer access to?
Bidstack offers AtPlay access to 400+ video games and more than 100 million monthly active users.

Why is the Nordic market significant in the gaming industry?
The Nordic market is influential, with studios producing global hits like Candy Crush, Minecraft, and Battlefield. It is expected to generate a revenue of $2,396.00m in 2023.

What is AtPlay’s role in the gaming advertising landscape?
AtPlay connects brands with gamers through engaging marketing campaigns, utilizing the best technology and forming partnerships with premium gaming titles.

How does in-game advertising contribute to brand outreach?
In-game advertising provides brands with the opportunity to connect with audiences in an immersive and interactive environment, creating memorable and impactful campaigns.

What is the broader strategy behind Bidstack’s expansion of its reseller network?
Bidstack aims to strengthen its global presence and offer advertisers unparalleled access to diverse and influential audiences by expanding its reseller network.

What challenges and opportunities does the Nordic gaming landscape present for advertisers?
The Nordic gaming landscape is diverse and fragmented, presenting both challenges and opportunities. Strategic partnerships, like Bidstack and AtPlay, play a crucial role in streamlining the advertising process.

How does Bidstack view its partnership with AtPlay in the Nordic market?
Bidstack sees the partnership as crucial for expanding its commercial footprint in the Nordic market and delivering engaging gaming campaigns alongside AtPlay.

What role do studios like King, Mojang, and EA Dice play in the Nordic gaming industry?
These studios have produced blockbuster titles and shaped gaming trends globally, making the Nordic market a significant hub for advertisers to reach a tech-savvy and engaged audience.

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