Bloomreach, a global leader in customer relationship management (CRM) and personalisation, has announced a strategic partnership with Flows, a no-code automation platform renowned for accelerating product delivery and enhancing operational agility. The collaboration is aimed at strengthening Bloomreach’s automation capabilities and expanding its influence across the iGaming and e-commerce sectors....
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iGaming News, Marketing
July 18, 2025
ComeOn expands brand through football partnerships
ComeOn Group, a prominent name in the global online gaming and betting industry, has formally announced a major development in its branding and marketing approach—an ambitious and far-reaching global sponsorship...
iGaming News, Marketing
July 17, 2025
Betsson Sport partners with SSC Bari for 2025/2026 season
Betsson Sport has entered into a strategic partnership with SSC Bari, marking a notable development in the evolving connection between digital sports entertainment and traditional football. The collaboration, centered around...
iGaming News, Marketing
July 16, 2025
Betano becomes 3F Superliga official betting partner
Kaizen Gaming’s flagship sports betting brand, Betano, has been named the official betting partner of Denmark’s top-tier football league, the 3F Superliga, with the agreement set to commence at the...
iGaming News, Marketing
July 15, 2025
Altenar Extends Isle of Man Marathon Sponsorship to 2027
Altenar, a respected name in the sportsbook and iGaming software industry, has officially extended its sponsorship of the Isle of Man Marathon and Half Marathon for an additional three years....
iGaming News, Marketing
July 14, 2025
EGT Digital joins Optimove for smart player marketing
EGT Digital has announced a strategic partnership with Optimove, a technology company recognized for its innovative Positionless Marketing approach. This collaboration represents a significant advancement for the global iGaming sector,...
iGaming News, Marketing
July 10, 2025
Flows adds Opti-X to boost iGaming personalisation
Flows, a global no-code automation platform focused on accelerating product delivery and streamlining operational workflows, has announced the integration of Opti-X—Optimove’s Digital Experience Platform—into its growing Marketplace. This partnership marks...
iGaming News, Marketing
July 3, 2025
Is the GGL Ready to Tackle Europe’s Biggest Brands?
GGL is positioning itself to compete with Europe's leading brands, leveraging innovative strategies and insights into market trends. As the landscape of consumer preferences continues to evolve, understanding how GGL...
iGaming News, Marketing
June 19, 2025
Altenar Signs 3-Year Gran Fondo Isle of Man Deal
Altenar, a leading name in the sports betting and iGaming technology space, has entered into a multi-year sponsorship agreement, officially becoming the title sponsor of the Gran Fondo Isle of...
iGaming News, Marketing
June 18, 2025
AI boosts player engagement in iGaming platforms
Xtremepush, a company globally recognised for its AI-powered customer relationship management (CRM) and loyalty marketing solutions, has announced the integration of its unified platform with Pragmatic Solutions’ Player Account Management...
iGaming News, Marketing
June 6, 2025
BetSymphony empowers iGaming operators with full control
As the global online gambling industry continues to expand into diverse markets, operators face the growing need for both speed and autonomy in product development. Traditionally, many sportsbook and casino...
iGaming News, Marketing
June 4, 2025
IGT PlaySports enhances CRM with Xtremepush tech
Xtremepush, a recognized leader in real-time customer relationship management (CRM) and AI-driven loyalty marketing, has entered into a strategic partnership with IGT PlaySports, one of the most established B2B omnichannel...
iGaming News, Marketing
June 3, 2025
Digital Footprints Unveils iGaming Marketing Hub
In a bold and calculated expansion, Digital Footprints, a respected name in digital content strategy, has officially launched its new platform — www.footprintsinthemarket.com — aimed squarely at professionals in the...
iGaming News, Marketing
May 30, 2025
Bragg targets global iGaming markets with new tool
Bragg Gaming Group has unveiled Big Ticket Bonanza, the latest addition to its award-winning Fuze player engagement toolset. The launch represents a significant stride in gamification-led marketing, targeting elevated player...
iGaming News, Marketing
May 27, 2025
ReferOn Assist boosts affiliate support services
ReferOn, a rapidly growing affiliate management system, has achieved remarkable progress in 2024 through continuous platform innovation and technical enhancements. Building on this momentum, the company has introduced a structured...
iGaming News, Marketing
May 21, 2025
BeBettor and Optimove enhance marketing with wealth data
BeBettor, a leading data analytics platform specialising in player wealth scoring, has announced a strategic partnership with Optimove, a prominent marketing technology company. This collaboration aims to empower Optimove’s UK-based...
iGaming News, Marketing
May 21, 2025
iGaming platforms enhance marketing via Telegram
In a significant development within the iGaming technology sector, scoreconnect, a communication platform designed specifically for the sports betting and gaming industry, has announced a strategic partnership with Optimove, a...
iGaming News, Marketing
May 15, 2025
Lynon unveils new iGaming solution for operators
Lynon, a rising name in the B2B iGaming technology sector, has unveiled its most ambitious commercial solution to date — The Ultimate Pack. This new offering is tailored to meet...
iGaming News, Marketing
May 8, 2025
Blask adds nine new countries to its iGaming dashboard
Blask, the artificial intelligence-powered analytics ecosystem tailored for the iGaming industry, has significantly expanded the scope of its Market Overview dashboard by integrating data from nine additional countries. This development...
iGaming News, Marketing
May 7, 2025
DepToWin connects affiliates with 100 casino brands
The iGaming industry continues its rapid expansion, and in this competitive landscape, affiliate programs are playing a pivotal role in driving traffic, building brand loyalty, and enhancing operator revenues. In...
iGaming News, Marketing
May 6, 2025
PRace introduces B2B gambling marketing services
PRace, a newly launched marketing agency, has officially entered the scene with the aim of transforming lead generation and sales within the B2B gambling sector. The agency introduces a fully...
iGaming News, Marketing
April 23, 2025
Xtremepush teams up with RPM for market expansion
Xtremepush, a top innovator in AI-driven CRM and loyalty marketing, has announced a strategic collaboration with RPM, a well-established consultancy in the betting and gaming sector. This collaboration aims to...
iGaming News, Marketing
April 14, 2025
NuxGame and Optimove enhance player retention strategies
As competition intensifies in the global iGaming market, player retention is fast becoming the most crucial differentiator for operators. Recognizing this shift, NuxGame, a leading iGaming software provider, has announced...
iGaming News, Marketing
April 10, 2025
Explore marketing trends at SBC Summit Malta
The SBC Summit Malta has become an essential event for professionals in the affiliate marketing space, offering a comprehensive platform where experts, affiliates, and operators can come together to learn,...
iGaming News, Marketing
April 8, 2025
How advertising restrictions shape iGaming marketing
You may have noticed a shift in how iGaming companies approach their marketing efforts in response to tightening advertising regulations across various jurisdictions. These restrictions are forcing operators to innovate...
iGaming News, Marketing
April 7, 2025
Betandyou Partners: A reliable Affiliate Platform
Affiliate marketing has emerged as one of the most viable and profitable business models in the online world. It offers individuals and businesses the opportunity to generate substantial income by...
iGaming News, Marketing
March 22, 2025
Why Malta is the Hub for iGaming Affiliates
You may wonder why Malta continues to be the go-to destination for iGaming affiliates. With a robust regulatory framework, favorable taxation rates, and a thriving ecosystem of operators and service...