PPC Case Study – Health & Wellness Industry
Our Objective
At our company, we believe that search marketing should be accessible to all entrepreneurs and SMEs, which is why we offer affordable solutions to help increase web traffic and sales. In a recent PPC case study for the health and wellness industry, we implemented a successful approach that led to impressive results.
Our Approach
Our approach included creating new ad groups in the campaigns and adding more keywords with higher search rates in the ad groups. We also developed new responsive ads in each ad group to ensure they were eye-catching and effective.
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Results
The results were notable, with a significant decrease in the average cost per click (CPC) and a noticeable increase in conversions after adding the new ad groups and ads in January. By consistently optimizing the campaign, we achieved even more impressive results in March 2023, with a total of 172.36 conversions.
Final Thoughts
We believe that our approach is effective for businesses of all sizes and industries, and we strive to provide customized solutions to help our clients achieve their marketing goals.
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