HockeyAllsvenskan has announced a new commercial agreement with DBET, naming the sports betting brand as the league’s main partner from the start of the 2026/27 season. The agreement will run for three seasons and remain in place through the conclusion of the 2028/29 campaign. The partnership marks an important commercial development for the Swedish ice hockey league as it continues to strengthen its relationships with sponsors and commercial stakeholders....
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iGaming News
June 10, 2026
EGT Digital signs long-term sponsorship partnership with CSKA Sofia
EGT Digital sponsorship activities have expanded further following the company's announcement of a new partnership with Bulgarian football club CSKA Sofia. The agreement brings together one of Bulgaria's most established...
iGaming News
June 9, 2026
1xPartners launches Globe Cup 26 affiliate manual for football traffic
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iGaming News
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iGaming News
June 3, 2026
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iGaming News
May 22, 2026
PropellerAds launches Interactive Ads to improve campaign performance
PropellerAds has introduced Interactive Ads, a new advertising format aimed at helping marketers improve traffic quality and increase conversion efficiency through an additional user engagement step before reaching a landing...
iGaming News
May 13, 2026
Edge Marketing Institute Launches G.A.M.E Programme for Gaming Leaders
Edge Marketing Institute has officially entered the gaming sector with the launch of its flagship programme, G.A.M.E, short for Gaming Advancement in Marketing Excellence. The initiative has been introduced as...
iGaming News
May 6, 2026
White Hat Studios debuts Super Mode with Fanatics Casino in US
White Hat Studios has formally introduced its latest promotional innovation, known as Super Mode, in partnership with Fanatics Casino within the regulated United States iGaming sector. The rollout marks a...
iGaming News
April 29, 2026
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Seen.io and Xtremepush have announced a strategic commercial partnership designed to broaden how iGaming operators approach customer engagement, player retention and lifecycle marketing. By combining Seen.io’s AI-powered personalised video technology...
iGaming News
April 24, 2026
Midnite launches ‘Built Different’ national campaign in UK market
Midnite, a rapidly expanding sports betting and online casino platform in the United Kingdom, has introduced its first large-scale national campaign following its agency partnership with 72andSunny Amsterdam. The campaign,...
iGaming News
April 22, 2026
BETBY introduces Stories to streamline promos and sports highlights
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iGaming News
April 15, 2026
Betway returns to Jockey Club sponsorship with 2026 racing deal
Betway has confirmed its return to high-profile British horse racing sponsorship through a new agreement with The Jockey Club for the 2026 season. The partnership restores a relationship that has...
iGaming News
April 14, 2026
iGP and Optimove partnership boosts AI-driven CRM marketing
iGP has entered into a strategic partnership with Optimove in a move designed to strengthen customer relationship management capabilities and elevate lifecycle engagement for operators using the iGP Platform. The...
iGaming News
April 9, 2026
SBC Summit Malta to help affiliates unlock new growth
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iGaming News
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Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in...
iGaming News, Laws
April 6, 2026
Premier League clubs face revenue drop from gambling sponsor ban
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iGaming News
March 31, 2026
First Look Games unveils FLG analytics for iGaming marketing insight
First Look Games (FLG) has introduced a new analytics solution designed to address one of the most persistent challenges in the iGaming sector: the lack of transparency in affiliate-driven marketing....
iGaming News
March 26, 2026
Flutter Entertainment reviews Paddy Power marketing amid UK tax rise
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iGaming News
March 26, 2026
SBC Summit Malta 2026 Marketing Trends and Insights
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iGaming News
March 26, 2026
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iGaming News
March 16, 2026
Boomerang Partners TIME TO WIN tournament offers AC Milan prizes
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iGaming News
March 16, 2026
Gamblers Connect partners with Affilka to improve affiliate transparency
Gamblers Connect, an award-winning iGaming media and affiliate platform, has announced a formal partnership with Affilka, a widely used affiliate management platform in the online gaming sector. The collaboration reflects...
iGaming News
March 10, 2026
Platipus Network Tournament Series launches €125,000 iGaming campaign
Platipus has introduced a new large-scale promotional initiative designed to strengthen player engagement across its partner network throughout 2026. The games provider announced the launch of the Platipus Network Tournament...
iGaming News
March 5, 2026
Sportradar expands marketing partnership with SkillOnNet casino brands
Sportradar has expanded its marketing partnership with SkillOnNet, reinforcing a collaboration that focuses on strengthening the online casino operator’s digital marketing capabilities across multiple regulated jurisdictions. The updated agreement places...
iGaming News
March 5, 2026
Infingame upgrades Tournaments and Challenges tools to boost retention
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iGaming News
March 4, 2026
ReferOn launches Evolution Cohort to advance affiliate analytics
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iGaming News
February 24, 2026
InnovaPlay partners with Xtremepush to boost player engagement
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