The Welsh rugby landscape will continue to feature QuinnBet’s presence for years to come, as the operator has confirmed a multi-year extension of its sponsorship with Ospreys Rugby. The deal, which runs until 2028, ensures the brand’s visibility across domestic and international competitions while placing a significant emphasis on promoting safer gambling awareness....
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iGaming News, Marketing
September 12, 2025
MediaX launches Linkible AI link building agency
MediaX Agency, a globally recognised name in digital public relations and growth marketing, has taken a decisive step forward with the official launch of Linkible, a new agency dedicated to...
iGaming News, Marketing
September 10, 2025
MightyTips and ZeusWin.com boost iGaming presence
MightyTips has announced a new partnership with ZeusWin.com, marking a significant development in the competitive European iGaming sector. The collaboration reflects a broader trend in the digital gaming industry, where...
iGaming News, Marketing
September 10, 2025
Betsson renews ARIS BC partnership as main sponsor
Betsson, one of the world’s most prominent sports betting and gaming operators, has confirmed the renewal and expansion of its sponsorship agreement with ARIS Basketball Club, one of Greece’s most...
iGaming News, Marketing
September 10, 2025
ParionsSport and Marseille extend agreement until 2028
ParionsSport en Ligne, the online sports betting brand operated by FDJ UNITED, has confirmed the renewal of its sponsorship agreement with Olympique de Marseille (OM), one of France’s most celebrated...
iGaming News, Marketing
September 5, 2025
Betsson backs Mykonos BC in top-tier basketball
Betsson, a leading international entertainment and gaming operator, has announced a significant partnership with Mykonos Basketball Club, assuming the role of the team’s official naming sponsor. Starting from the upcoming...
iGaming News, Marketing
September 1, 2025
bet365 becomes official sponsor of VfB Stuttgart 2025/26
VfB Stuttgart, one of Germany’s most storied football clubs, has officially announced a partnership with global sports betting operator bet365 for the 2025/26 Bundesliga season. The partnership represents a major...
iGaming News, Marketing
August 25, 2025
1st Partners strengthens Tier-1 iGaming affiliate growth
In the highly competitive landscape of iGaming affiliate marketing, networks often promise high returns but fall short on delivery, leaving affiliates frustrated and uncertain. Amid this environment, 1st Partners has...
iGaming News, Marketing
August 22, 2025
Betano confirms record sponsorship with Flamengo
The Brazilian football landscape has witnessed a significant commercial development with the confirmation of Betano’s long-term sponsorship agreement with Clube de Regatas do Flamengo. This partnership, announced with extensive details,...
iGaming News, Marketing
August 20, 2025
SBK launches AI powered betting campaign with The Tenth Man
As the new Premier League season approaches, the online sportsbook operator SBK has taken an innovative step in sports betting marketing. Partnering with the creative agency The Tenth Man, SBK...
iGaming News, Marketing
August 18, 2025
BC.GAME becomes main sponsor of St. Kitts & Nevis Patriots
BC.GAME, a leading online gaming and blockchain platform, has been announced as the main sponsor of the St. Kitts & Nevis Patriots, one of the Caribbean’s most prominent professional cricket...
iGaming News, Marketing
August 15, 2025
Parimatch partners with Leeds United for 2025-26
The start of the 2025-26 Premier League season marks a moment of renewed excitement for Leeds United supporters, as the club makes its return to the top flight. Adding to...
iGaming News, Marketing
August 14, 2025
PartnerMatrix boosts FDJ United marketing efficiency
FDJ United (OBG), a well-known Tier 1 operator in the European iGaming sector, has entered into a strategic agreement with PartnerMatrix Intelligence (PMI), a subsidiary of EveryMatrix Group. This collaboration...
iGaming News, Marketing
August 13, 2025
LiveScore Group becomes principal partner of Sunderland AFC
Sunderland AFC has revealed a major new collaboration with LiveScore Group, a prominent international sports media and betting company, designating them as the club’s Principal Partner for the upcoming 2025-26...
iGaming News, Marketing
August 12, 2025
The Pools launches new True Originals advertising campaign
The Pools, formerly known as The Football Pools, has launched the next significant phase of its comprehensive rebranding strategy through the introduction of a new TV and video on demand...
iGaming News, Marketing
August 11, 2025
Aircash becomes Hellas Verona main jersey partner
Italian Serie A club Hellas Verona has recently announced a landmark sponsorship agreement with Croatian fintech company Aircash, officially naming the firm as the main jersey partner for the 2025/26...
iGaming News, Marketing
August 11, 2025
Betano extends Sporting CP sponsorship through 2029
Betano, a premier sports betting and online gaming brand under Kaizen Gaming, has formally renewed its collaboration with Sporting Clube de Portugal for an additional four years. This renewal cements...
iGaming News, Marketing
August 11, 2025
SBK becomes official betting partner of Huddersfield Town
Sports and entertainment consultancy Strive Sponsorship has successfully brokered a significant multi-year partnership agreement between the challenger sportsbook app SBK and Huddersfield Town Football Club, effective from the 2025/26 football...
iGaming News, Marketing
August 8, 2025
PubCasino sponsors Preston North End for 2025 26 season
L&L Europe, the owner and operator of the online gaming platform PubCasino.co.uk, has officially confirmed its inaugural sponsorship within the English Football League (EFL). The company has entered into a...
iGaming News, Marketing
August 8, 2025
The Overlap and Sky Bet extend football content deal
Sky Bet has confirmed the extension of its collaboration with The Overlap, a premier football-centric YouTube channel in the UK established by ex-professional footballer and commentator Gary Neville. This agreement...
iGaming News, Marketing
August 7, 2025
Bet365 Scores becomes Udinese Calcio’s sleeve sponsor
Udinese Calcio, the renowned Italian football club, has unveiled a new sponsorship deal with bet365 Scores, confirming the platform as the official sleeve sponsor for the 2025/26 season. This partnership...
iGaming News, Marketing
August 7, 2025
Interwetten partners with SK Rapid in major football deal
In a notable development within Austrian football, Interwetten, a prominent online sports betting operator, has entered into a strategic team partnership with SK Rapid, Austria’s most storied and widely supported...
iGaming News, Marketing
August 6, 2025
Bally’s Signs Sponsorship Deal With Nottingham Forest
Bally’s Corporation, a prominent operator in the gaming and entertainment industry, has been officially announced as the new front-of-shirt sponsor for Nottingham Forest Football Club for the upcoming 2025/26 Premier...
iGaming News, Marketing
August 6, 2025
Reading FC Partners With PricedUp in New Betting Deal
Reading Football Club has announced a significant commercial partnership, confirming a two-year agreement with the UK-based betting and gaming brand PricedUp. As part of the agreement, PricedUp has been named...
iGaming News, Marketing
August 4, 2025
Betsson secures naming rights for LKL basketball
Betsson Group, one of Europe’s most prominent gaming operators, has formally announced that it will become the title sponsor of Lithuania’s top professional basketball league. Starting from the 2025–2026 season,...
iGaming News, Marketing
July 30, 2025
Leeds United reveals new sleeve sponsor Parimatch
Parimatch, a well-established brand in the global entertainment, sports betting, and gaming industry, has entered into a strategic partnership with Leeds United Football Club ahead of the 2025/2026 Premier League...
iGaming News, Marketing
July 28, 2025
Stake joins Team Vitality in global esports move
Stake, one of the world’s most prominent online casino and sportsbook platforms, has announced a major multi-year sponsorship with Team Vitality, a leading global esports organisation. The partnership, unveiled during...