A gift card is a type of prepaid card that is issued by a retailer or financial institution and used as an alternative to cash for purchases within a specific store or group of stores. Gift cards typically have a fixed monetary value and can be used until the balance is fully depleted.
Gift cards are popular gifts for birthdays, holidays, and other special occasions. They are convenient for both the giver and the recipient, as they eliminate the need for the giver to choose a specific item and for the recipient to exchange unwanted gifts.
Some gift cards have additional fees or expiration dates, so it’s important to read the terms and conditions carefully before purchasing or using a gift card.
Prior to Affiliate Marketing
Gift card marketing strategy has focused on building a strong online presence and leveraging word-of-mouth marketing. They have used search engine optimization (SEO) techniques to increase their visibility in search results and attract organic traffic to their website. They also engage with their audience through social media, email marketing, and content marketing. Their blog features articles on topics such as gift card hacks, savings tips, and seasonal promotions.
They also wanted a digital marketing agency that could manage their program and so contacted eBrandz for assistance.