Google has announced significant updates to its policies governing gambling ads, introducing broader access to its programmatic advertising network while strengthening certification requirements for advertisers using Google Ads. The changes represent two separate policy updates that affect different parts of Google's advertising ecosystem and are intended to balance increased market access with stronger compliance standards....
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Sports Betting
April 14, 2026
Kambi’s Abios to boost global esports visibility through Google
Kambi Group’s esports division Abios has entered into a multi-year data partnership with Google, marking a significant development in the global distribution of esports data. The agreement is designed to...
Marketing & Sponsorships
January 24, 2026
Google tightens gambling advertising rules across EMEA
Google has announced a significant tightening of its requirements for gambling advertisers across Europe the Middle East and Africa, marking one of the most comprehensive policy updates the company has...
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March 1, 2024
YEP.com vs Google
Explore the struggles of YEP, scoring 1.9/10 against Google's 9/10. Privacy concerns, competition, and the uphill battle for an alternative in the search engine arena.
iGaming News
June 17, 2023
How to Measure the Success of Your Malta iGaming SEO Strategy
In the competitive world of iGaming, having a strong SEO strategy is crucial for success. However, simply implementing a strategy is not enough; it's essential to measure its effectiveness. This...
iGaming News
June 5, 2023
The Importance of Local SEO for Malta iGaming Industry
The iGaming industry in Malta has experienced remarkable growth in recent years, making it crucial for businesses to optimize their online presence. Local SEO (Search Engine Optimization) plays a vital...
iGaming News
May 28, 2023
Understanding SEO for iGaming in Malta
Malta is a popular hub for the iGaming industry, with many online gaming companies setting up shop on the island. With so much competition, it's essential for iGaming companies in...
iGaming News
May 21, 2023
Predictions and Trends for SEO in iGaming Industry
The iGaming industry is rapidly evolving, and keeping up with the latest trends and SEO strategies is essential for businesses to stay competitive. In this article, we will discuss the...
iGaming News
May 16, 2023
How to Improve Your Malta iGaming Website’s Site Speed
As the iGaming industry in Malta continues to grow, it's becoming increasingly important for operators to have a fast and responsive website. Site speed is a crucial aspect of user...
iGaming News
May 14, 2023
The Dos and Don’ts of Local SEO for the iGaming Industry
The iGaming industry is growing at an unprecedented pace, and local SEO is crucial to help businesses in this industry gain visibility, attract new customers, and ultimately increase revenue. However,...
iGaming News
March 17, 2023
The Best Ways to Market Your iGaming Site: Strategies for Driving Traffic and Boosting Conversions
Are you looking for ways to attract more players to your iGaming site? With so many options available to consumers, it can be difficult to stand out from the competition....
iGaming News
January 12, 2023
How to Optimize Your iGaming Site for Better Rankings
As the iGaming industry continues to grow and expand, it's becoming increasingly important for operators to prioritize search engine optimization (SEO) to stand out from the competition. With so many...
Business News
April 1, 2020
Should you invest in digital marketing during this crisis?
Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future...
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November 26, 2018
SEO Fallstudie – Unternehmen für Sicherheitsausrüstung
Die Safety Equipment Company wandte sich im Juni 2016 an uns mit dem Ziel, ihre Online-Präsenz zu verbessern, ihre organischen Rankings und ihren Traffic zu erhöhen und letztendlich mehr Kunden...