Sports Betting


BETBY outlines post World Cup strategy to boost engagement and retention 1

BETBY has released a new operator-focused playbook examining how sportsbooks can respond to the change in player behaviour that typically follows a major international sporting event. Titled “The World Cup Is Over. Now What? Win Engagement, Cut Churn, Grow LTV.”, the publication focuses on the period after the tournament and the operational decisions that can influence longer-term player engagement....

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