Kambi Group signs multi-year Odds Feed+ partnership with RETABET Group

Kambi Group has entered into a new multi-year agreement with RETABET Group that will see the Spanish and Peruvian sports betting operator integrate Kambi's Odds Feed+ solution into its proprietary sportsbook platform. The agreement reflects the continued demand for premium sportsbook technology among operators seeking greater flexibility while maintaining control of their own betting platforms.

The partnership enables RETABET Group to access Kambi Group's extensive library of professionally traded sports betting odds through a single API integration. The agreement allows RETABET to enhance its existing sportsbook offering without replacing its proprietary technology, providing additional market coverage, pricing quality and trading expertise.

As competition continues to increase across regulated sports betting markets, operators are placing greater emphasis on advanced pricing technology, reliable data and scalable sportsbook infrastructure. This latest agreement highlights how Kambi Group continues to expand its Odds Feed+ customer base by supplying sportsbook content to operators that prefer to retain ownership of their own platforms.

RETABET expands sportsbook capabilities

Founded in 2002, RETABET Group has established itself as a recognised sports betting operator with both online and retail operations across Spain. In recent years the company has also expanded its omnichannel presence in Peru, strengthening its position in one of Latin America's growing regulated betting markets.

Rather than adopting a complete sportsbook solution, RETABET has developed its own proprietary sportsbook platform. The addition of Kambi Group's Odds Feed+ enables the operator to enhance its existing infrastructure by integrating professionally managed odds directly into its sportsbook.

The single API integration simplifies implementation while allowing RETABET to access a broad catalogue of betting markets covering numerous sports and competitions. This approach reduces technical complexity while providing flexibility to customise the sportsbook according to local market requirements and customer preferences.

The partnership also demonstrates the increasing popularity of modular sportsbook technology, where operators combine their own platforms with specialist third-party services to improve performance and operational efficiency.

What Odds Feed+ provides

Odds Feed+ is Kambi Group's premium odds distribution product designed for sportsbook operators that want access to professionally managed betting prices while maintaining operational independence.

The solution delivers actively managed odds across a wide range of sporting events through a flexible integration model. Operators can select customised packages that suit their commercial objectives while adapting their sportsbook offering as market demands evolve.

One of the key advantages of the platform is its scalability. As operators expand into additional regulated jurisdictions or introduce new sports and betting markets, the solution can be adjusted without requiring a complete platform rebuild.

This flexibility has become increasingly valuable as sportsbook operators seek faster product development cycles while maintaining competitive pricing quality.

Data-driven pricing enhances betting performance

A significant feature of Odds Feed+ is the depth of trading intelligence behind every betting market.

According to Kambi Group, the odds are continuously refined using data generated from billions of bets processed across approximately €17 billion in annual betting turnover. This substantial trading volume contributes to more accurate market pricing while supporting improved margin performance.

The company also continues to expand its use of artificial intelligence within its sportsbook products. AI-powered pricing models assist trading teams by improving pricing accuracy and helping identify betting patterns across numerous sports and competitions.

Combined with human trading expertise, these technologies aim to produce competitive betting odds while maintaining effective risk management.

Official data supports faster market delivery

Modern sportsbook performance depends heavily on speed and accuracy. Customers increasingly expect betting markets to update instantly as sporting events unfold.

Kambi Group states that Odds Feed+ benefits from low-latency delivery supported by official sports data sources. Faster transmission of event information enables betting odds to react quickly to developments during live sporting events.

Reliable official data also helps reduce pricing discrepancies while improving the overall betting experience for customers placing wagers before and during matches.

For operators such as RETABET, this capability supports customer retention by providing responsive in-play betting markets across numerous sports.

Executive comments highlight strategic goals

Werner Becher, CEO of Kambi Group, welcomed the agreement and emphasised the strategic value of the partnership.

He said: “We are very pleased to agree this partnership with RETABET and welcome the opportunity to work closely with such an experienced and ambitious team. Our Odds Feed+ product gives operators the flexibility and choice they need to succeed in competitive marketplaces and this partnership is another indicator of the trust leading operators are placing in Kambi’s ability to enhance margins and empower growth.”

The comments reflect Kambi Group's broader strategy of expanding its range of sportsbook technology products beyond fully managed sportsbook solutions.

RETABET Group also highlighted the benefits the agreement is expected to deliver.

Igor Extremo, COO at RETABET Group, said: “At RETABET we are always looking for ways to enhance our offering to our players across Spain and Peru. In partnering with Kambi for Odds Feed+ we are gaining access to high-quality pricing across a huge variety of sports, unlocking even greater depth and coverage for our customer base and leveraging Kambi’s proven expertise to enhance our platform.”

The statement underlines RETABET's focus on improving customer experience while strengthening sportsbook coverage across its regulated markets.

Growing demand for modular sportsbook solutions

The agreement reflects a broader trend within the global sports betting industry.

Many operators are increasingly choosing modular sportsbook technology rather than purchasing complete turnkey platforms. This approach enables companies to retain ownership of customer-facing products while integrating specialist services such as odds feeds, risk management tools, trading solutions and official data.

For suppliers like Kambi Group, this creates opportunities to serve a wider range of operators with flexible technology products tailored to different business models.

Instead of competing solely in the full sportsbook platform market, technology providers can support operators seeking specific components that complement existing infrastructure.

This trend is expected to continue as regulated betting markets mature and operators prioritise flexibility, efficiency and product differentiation.

Partnership supports future growth

The multi-year agreement positions both companies for continued growth.

RETABET Group gains access to a sophisticated odds solution designed to strengthen its sportsbook offering across Spain and Peru. Meanwhile Kambi Group further expands the reach of its Odds Feed+ product within established regulated markets.

As sports betting operators continue investing in advanced technology and customer experience, partnerships between specialist suppliers and proprietary sportsbook operators are likely to become increasingly common.

The collaboration also demonstrates the growing importance of high-quality pricing, official data integration and AI-assisted trading within today's competitive sportsbook environment.

Conclusion

The agreement between Kambi Group and RETABET Group represents another important step in the evolution of sportsbook technology partnerships. By integrating Odds Feed+ into its proprietary platform, RETABET can strengthen its betting offering while maintaining control over its sportsbook ecosystem.

For Kambi Group, the partnership further validates the market demand for flexible sportsbook services that can be integrated into existing operator platforms. As the regulated sports betting industry continues to evolve, solutions that combine sophisticated trading, AI-powered pricing and reliable official data are expected to play an increasingly important role in helping operators deliver competitive betting experiences across multiple jurisdictions.

FAQs

What is Kambi Group?
Kambi Group is a sportsbook technology company that provides sports betting software, odds feeds and managed trading services to licensed betting operators worldwide.

What is Odds Feed+?
Odds Feed+ is Kambi Group's premium odds feed solution that delivers professionally managed betting odds through a single API integration.

Who is RETABET Group?
RETABET Group is an international sports betting operator founded in 2002 with online and retail operations in Spain and an expanding presence in Peru.

What does the partnership involve?
RETABET will integrate Kambi Group's Odds Feed+ into its proprietary sportsbook platform under a multi-year agreement.

Why is a single API integration important?
A single API integration simplifies implementation while allowing operators to access a comprehensive range of betting markets and traded odds.

Will RETABET replace its sportsbook platform?
No. RETABET will continue using its proprietary sportsbook platform while adding Kambi's odds feed technology.

How does Kambi improve betting odds?
Kambi refines its odds using data generated from billions of bets, AI-powered pricing models and experienced sportsbook trading teams.

Which markets will benefit from this partnership?
The agreement primarily supports RETABET's sportsbook operations in Spain and Peru.

What role does AI play in Odds Feed+?
Artificial intelligence helps improve pricing accuracy, trading quality and market responsiveness across sports betting events.

Why is this partnership significant?
The agreement demonstrates the growing demand for modular sportsbook technology that enables operators to enhance their platforms while maintaining operational independence.