GR8_TECH has introduced a significant update to its affiliate platform, expanding the capabilities available to operators that manage affiliate marketing programmes across multiple markets. The latest enhancements focus on improving operational flexibility, simplifying complex commission structures and providing greater control over partner relationships through automation and advanced reporting....
Continue Reading
Marketing & Sponsorships
July 29, 2026
Kerma Games names Luka Modrić as new brand ambassador
Kerma Games has officially announced a partnership with football legend Luka Modrić, who joins the company as its new Brand Ambassador and Celebrity IP Partner. The collaboration marks a significant...
Marketing & Sponsorships
July 24, 2026
Google expands gambling ads across 37 markets with stricter advertiser rules
Google has announced significant updates to its policies governing gambling ads, introducing broader access to its programmatic advertising network while strengthening certification requirements for advertisers using Google Ads. The changes...
Marketing & Sponsorships
July 10, 2026
BC.GAME signs Guillermo Ochoa to strengthen growth strategy in Mexico
BC.GAME has announced a new partnership with Mexican football icon Guillermo "Memo" Ochoa as the company continues expanding its presence in Mexico through its local platform, BCGAME.mx. The appointment reflects...
Marketing & Sponsorships
July 3, 2026
1xBet partners with Conor McGregor ahead of UFC 329 global campaign
1xBet announces a partnership with Conor McGregor ahead of UFC 329, supporting global marketing and the 1xPartners affiliate programme.
Marketing & Sponsorships
July 2, 2026
Midnite expands football sponsorship strategy with Championship clubs
Midnite expands Championship partnerships with Middlesbrough and Sheffield United through new sponsorships and fan initiatives.
Marketing & Sponsorships
July 1, 2026
GGPoker appoints Leah Hauer as UK and Ireland brand ambassador
GGPoker has expanded its presence in the United Kingdom and Ireland by appointing poker player and content creator Leah Hauer as its new UK and Ireland Brand Ambassador. The announcement...
Marketing & Sponsorships
June 24, 2026
1xBet growth strategy drives sustainable expansion across markets
The global iGaming sector has undergone significant transformation over the past decade. What was once an industry largely focused on rapid market expansion has evolved into a highly regulated environment...
Marketing & Sponsorships
June 22, 2026
ToonieBet becomes exclusive iGaming partner of the Hamilton Tiger-Cats
ToonieBet has strengthened its position within Canada's growing iGaming sector after being named the Exclusive and Official iGaming Partner of the Hamilton Tiger-Cats. The agreement represents an important milestone for...
Marketing & Sponsorships
June 18, 2026
Ronaldinho gives exclusive interview on CreedRoomz game shows
Football legend Ronaldinho shares insights in exclusive interview, highlighting Marble Cup and Kickoff Roulette ahead of major tournaments.
Marketing & Sponsorships
June 15, 2026
PG SOFT appoints Chris Gayle as global brand ambassador
Chris Gayle has been named the Official Global Brand Ambassador for PG SOFT, marking a new chapter in the mobile games developer’s international branding strategy. The partnership brings together one...
Marketing & Sponsorships
June 1, 2026
BetMGM names Peter Forsberg as Swedish ambassador for market growth
BetMGM has announced the appointment of Swedish ice hockey legend Peter Forsberg as its new brand ambassador for the Swedish market, marking a significant step in the operator’s efforts to...
Marketing & Sponsorships
May 29, 2026
Blueprint Gaming and bet365 launch exclusive free spins promotion
Blueprint Gaming has introduced a new promotional campaign in collaboration with bet365, offering eligible customers access to free spins across several of the supplier’s established slot titles. The latest campaign...
Marketing & Sponsorships
May 28, 2026
Ronaldinho and CreedRoomz Launch Football Casino Games
In a groundbreaking fusion of elite sports culture and next-generation igaming technology, global football icon Ronaldinho Gaúcho has touched down in Yerevan to officially unveil a massive multi-game collaborative project...
Marketing & Sponsorships
May 18, 2026
GR8_TECH unveils redesigned brand identity focused on tech scalability
GR8_TECH has introduced a redesigned brand identity as the company seeks to align its public image with the increasingly technology-driven direction of the global iGaming industry. The update represents more...
Marketing & Sponsorships
April 6, 2026
Premier League clubs face revenue drop from gambling sponsor ban
Premier League clubs are entering a period of financial adjustment as new restrictions on gambling sponsorships begin to take effect ahead of the 2026/27 season. The league’s voluntary decision to...
Marketing & Sponsorships
February 26, 2025
The Importance of Localization in iGaming Content
Many operators in the iGaming sector are recognizing the importance of localized content in maximizing their market presence across Europe. With diverse cultures, languages, and gaming preferences, tailoring content to...
Marketing & Sponsorships
January 28, 2025
Top Marketing Strategies for iGaming Success
They consider the iGaming industry in Malta and Europe to be highly competitive, and she notes that marketers must stay ahead of the curve. He specializes in identifying effective marketing...
Marketing & Sponsorships
January 20, 2025
Playn GO redefines gaming with Spinnin Records
Play’n GO, a global leader in casino entertainment, has announced a groundbreaking partnership with Spinnin’ Records, one of the world’s most iconic music labels. This collaboration will produce two bespoke...
Marketing & Sponsorships
May 30, 2024
Marketing Your Malta Business
Marketing your business in Malta can be a crucial step towards achieving success in the competitive market. With the right strategies in place, you can increase your brand awareness, attract...
Marketing & Sponsorships
May 2, 2024
Marketing 101 for Malta’s Businesses
Many businesses in Malta are constantly looking for ways to stand out in the competitive market. This is where a solid marketing strategy becomes important. Whether you are a small...
Marketing & Sponsorships
April 4, 2024
Mastering Marketing in the Maltese Market
Just as in any market, understanding the nuances of the Maltese market is crucial for any business looking to succeed in this region. With a unique blend of cultures, economic...
Marketing & Sponsorships
April 1, 2024
Marketing Magic in Malta’s Markets
Marketing strategies play a crucial role in the success of businesses, and this holds especially true in the vibrant markets of Malta. The unique blend of traditional charm and modern...
Marketing & Sponsorships
May 20, 2023
The Evolving Landscape of Influencer Marketing in the iGaming Industry
Influencer marketing has transcended its origins as a platform for promoting cosmetics. It has now become a dominant strategy employed by complex brands, products, and platforms. With an average annual...