Winpot has entered a sponsorship agreement with Tomateros de Culiacán, establishing a new commercial partnership between the Mexican online casino and sports betting operator and one of the country's established baseball clubs. The Tomateros organisation has confirmed Winpot as an official sponsor with the agreement taking effect immediately....
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Marketing & Sponsorships
September 24, 2026
SPRIBE appoints Luva de Pedreiro as Aviator brand ambassador in Brazil
SPRIBE has announced the appointment of Brazilian football content creator Luva de Pedreiro as a brand ambassador for Aviator, its flagship crash game. The agreement places the creator at the...
Marketing & Sponsorships
September 11, 2026
Mr Vegas renews its Big Brother UK sponsorship for the 2026 series on ITV2
Mr Vegas is returning as a sponsor of Big Brother UK for the 2026 series, extending a commercial relationship that first gained visibility during the programme's previous campaign. The renewal...
Marketing & Sponsorships
September 10, 2026
ICONIC21 sponsors BC Rytas as part of wider expansion plans in Lithuania
ICONIC21 has announced a sponsorship agreement with Lithuanian basketball club BC Rytas as the digital content provider prepares to establish a new operational presence in Vilnius. The partnership is being...
Marketing & Sponsorships
September 8, 2026
Square in the Air unveils new identity as agency marks 20 years of growth
Square in the Air has introduced a new brand identity as the specialist creative agency marks its 20th year in business, positioning the rebrand as an evolution of its offering...
Marketing & Sponsorships
August 26, 2026
Kalshi expands MLB partnerships as sports contract legal scrutiny grows
Kalshi is expanding its profile in professional baseball through five newly announced multi-year partnerships with Major League Baseball teams, placing the prediction-market company more visibly inside one of the United...
Marketing & Sponsorships
July 30, 2026
GR8_TECH enhances affiliate platform with advanced tools for partner growth
GR8_TECH has introduced a significant update to its affiliate platform, expanding the capabilities available to operators that manage affiliate marketing programmes across multiple markets. The latest enhancements focus on improving...
Marketing & Sponsorships
July 29, 2026
Kerma Games names Luka Modrić as new brand ambassador
Kerma Games has officially announced a partnership with football legend Luka Modrić, who joins the company as its new Brand Ambassador and Celebrity IP Partner. The collaboration marks a significant...
Marketing & Sponsorships
July 24, 2026
Google expands gambling ads across 37 markets with stricter advertiser rules
Google has announced significant updates to its policies governing gambling ads, introducing broader access to its programmatic advertising network while strengthening certification requirements for advertisers using Google Ads. The changes...
Marketing & Sponsorships
July 10, 2026
Guillermo Ochoa joins BC.GAME as ambassador
BC.GAME has announced a new partnership with Mexican football icon Guillermo "Memo" Ochoa as the company continues expanding its presence in Mexico through its local platform, BCGAME.mx. The appointment reflects...
Marketing & Sponsorships
July 3, 2026
Conor McGregor joins 1xBet as global ambassador
1xBet announces a partnership with Conor McGregor ahead of UFC 329, supporting global marketing and the 1xPartners affiliate programme.
Marketing & Sponsorships
July 3, 2026
PopOK Gaming backs Botswana TT Cup Challenge
PopOK Gaming sponsored Botswana’s TT Cup Challenge, supporting horse racing, community engagement and industry collaboration.
Marketing & Sponsorships
July 2, 2026
Midnite expands football sponsorship strategy
Midnite expands Championship partnerships with Middlesbrough and Sheffield United through new sponsorships and fan initiatives.
Marketing & Sponsorships
July 1, 2026
Playson launches €25m BLASTS & RACES campaign
Playson has launched its year-long BLASTS & RACES network campaign, offering a €25 million prize pool through three promotional mechanics.
Marketing & Sponsorships
July 1, 2026
How 1xBet uses global sports deals to engage fans
1xBet’s partnerships across football, basketball, volleyball and esports show how betting brands use content and experiences to engage global fan communities.
Marketing & Sponsorships
July 1, 2026
GGPoker names Leah Hauer UK and Ireland ambassador
GGPoker has named poker player and creator Leah Hauer its UK and Ireland ambassador, representing GGTeam online and at major live events.
Marketing & Sponsorships
June 24, 2026
1xBet growth strategy drives sustainable expansion across markets
The global iGaming sector has undergone significant transformation over the past decade. What was once an industry largely focused on rapid market expansion has evolved into a highly regulated environment...
Marketing & Sponsorships
June 22, 2026
ToonieBet becomes exclusive iGaming partner of the Hamilton Tiger-Cats
ToonieBet has strengthened its position within Canada's growing iGaming sector after being named the Exclusive and Official iGaming Partner of the Hamilton Tiger-Cats. The agreement represents an important milestone for...
Marketing & Sponsorships
June 18, 2026
Soft2Bet launches MEGA Shoot for World Cup retention
Soft2Bet has rolled out its best-of-five MEGA Shoot penalty game across selected brands, reporting 31.9% engagement and a 13.5% retention uplift in early internal data.
Marketing & Sponsorships
June 18, 2026
Ronaldinho gives exclusive interview on CreedRoomz game shows
Football legend Ronaldinho shares insights in exclusive interview, highlighting Marble Cup and Kickoff Roulette ahead of major tournaments.
Marketing & Sponsorships
June 17, 2026
DBET becomes HockeyAllsvenskan main partner for three seasons
DBET will become HockeyAllsvenskan’s official main partner from 2026/27 under a three-season sponsorship covering broadcasts, arenas and digital activations.
Marketing & Sponsorships
June 15, 2026
PG SOFT appoints Chris Gayle as global brand ambassador
Chris Gayle has been named the Official Global Brand Ambassador for PG SOFT, marking a new chapter in the mobile games developer’s international branding strategy. The partnership brings together one...
Marketing & Sponsorships
June 10, 2026
EGT Digital signs long-term sponsorship partnership with CSKA Sofia
EGT Digital sponsorship activities have expanded further following the company's announcement of a new partnership with Bulgarian football club CSKA Sofia. The agreement brings together one of Bulgaria's most established...
Marketing & Sponsorships
June 9, 2026
1xPartners launches Globe Cup 26 affiliate manual for football traffic
1xPartners has announced the release of a dedicated Globe Cup 26 affiliate manual, a practical resource designed to help partners prepare for one of the most active and commercially significant...
Marketing & Sponsorships
June 3, 2026
Midnite sponsors Wolves as principal partner and front‑of‑shirt sponsor
Midnite has announced a new partnership with Wolverhampton Wanderers that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign. The agreement coincides...
Marketing & Sponsorships
June 1, 2026
BetMGM names Peter Forsberg as Swedish ambassador for market growth
BetMGM has announced the appointment of Swedish ice hockey legend Peter Forsberg as its new brand ambassador for the Swedish market, marking a significant step in the operator’s efforts to...
Marketing & Sponsorships
May 29, 2026
Blueprint Gaming and bet365 launch exclusive free spins promotion
Blueprint Gaming has introduced a new promotional campaign in collaboration with bet365, offering eligible customers access to free spins across several of the supplier’s established slot titles. The latest campaign...