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Marketing & Sponsorships
January 7, 2026
Are influencer promotions still viable under CAP and BCAP?
It's important to understand the evolving landscape of influencer marketing in light of the Codes of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP). As regulations tighten around...
Marketing & Sponsorships
January 3, 2026
Privacy-first tracking after cookies – does consent still mean anything?
You may be wondering how the shift away from cookie-based tracking impacts your online privacy and the concept of consent. As privacy regulations evolve and third-party cookies fade, new tracking...
Marketing & Sponsorships
January 2, 2026
Parimatch partners with Joburg Super Kings for SA20 season
The global betting operator Parimatch has officially announced its partnership with the Joburg Super Kings, one of South Africa’s leading cricket franchises competing in the SA20 T20 league. The agreement...
Marketing & Sponsorships
January 2, 2026
UK public supports tighter gambling advertising rules
UK ministers are once again facing growing public pressure to reconsider the country's approach to gambling advertising. Recent polling data indicates strong support for tighter restrictions, particularly around sponsorship and...
Marketing & Sponsorships
December 31, 2025
Ad verification tools that detect illegal offers in Germany
It's important for businesses operating in Germany to utilize ad verification tools that effectively identify and mitigate illegal offers in their advertising campaigns. With stringent regulations in place, these tools...
Marketing & Sponsorships
December 30, 2025
Finnish Influencer Faces Legal Action Over Gambling Promotion
Finnish media personality and former Turku city councillor Jethro Rostedt is currently at the center of a legal dispute after Finnish authorities accused him of violating national gambling promotion laws...
Marketing & Sponsorships
December 30, 2025
How the GGL Defines “Advertising Compliance” in Practice?
There's a growing emphasis on advertising compliance, especially as businesses navigate complex regulations. The GGL (Gaming and Gambling Law) outlines strict guidelines that must be adhered to in marketing practices...
Marketing & Sponsorships
December 29, 2025
London gambling ads continue despite TfL ban pledge
Gambling companies have spent nearly £5 million advertising across London’s transport network since Mayor Sadiq Khan pledged in 2021 to ban such promotions. The delay in implementing the restriction has...
Marketing & Sponsorships
December 27, 2025
How Malta-based operators adapt to ePrivacy enforcement
Many Malta-based operators are evolving their practices in response to the enhanced enforcement of ePrivacy regulations. As digital privacy becomes increasingly prioritized across Europe, these operators must navigate complex legal...
Marketing & Sponsorships
December 24, 2025
Video creatives vs. static banners under stricter ad rules
You may be wondering how stricter advertising regulations impact the effectiveness of video creatives compared to static banners. As digital advertising evolves, understanding the advantages and challenges of these formats...
Marketing & Sponsorships
December 22, 2025
GR8 Tech holiday calendar supports iGaming planning for 2026
GR8 Tech has announced the launch of a new seasonal initiative designed to assist iGaming operators as they begin shaping strategic plans for 2026. The initiative takes the form of...
Marketing & Sponsorships
December 19, 2025
SPRIBE appoints Valter Walker as Aviator brand ambassador
SPRIBE, the technology-driven game studio behind Aviator, has announced a new brand ambassador partnership with Brazilian UFC heavyweight fighter Valter ‘The Clean Monster’ Walker. The agreement positions Walker as a...
Marketing & Sponsorships
December 16, 2025
Irish Labour Party backs ban on gambling ads in Ireland
Ivana Bacik, leader of the Irish Labour Party, has publicly expressed support for a comprehensive ban on gambling advertisements in the Republic of Ireland. Speaking to the Sunday Independent, Bacik...
Marketing & Sponsorships
December 15, 2025
OlyBet integrates Flows platform to enhance marketing jackpots
Flows, a leading no-code automation and orchestration platform in the gaming industry, has announced its collaboration with OlyBet, one of Europe’s most recognized sports entertainment and gaming brands. This partnership...
Marketing & Sponsorships
December 13, 2025
Is AI content detection enough to police affiliate claims?
Over the past few years, the rise of artificial intelligence has transformed various aspects of digital marketing, leading to increased scrutiny of affiliate claims. As businesses leverage AI content detection...
Marketing & Sponsorships
December 11, 2025
Iker Casillas becomes Stake ambassador ahead of FIFA World Cup
Stake, the world’s leading online casino and sports betting platform, has announced a landmark partnership with football legend Iker Casillas. As a newly appointed Global Ambassador, Casillas will play a...
Marketing & Sponsorships
December 11, 2025
Xtremepush and White Hat Gaming expand digital marketing
Xtremepush, a leading provider of AI-powered customer relationship management (CRM), gamification and loyalty marketing solutions, has formalised an expanded partnership with igaming platform provider White Hat Gaming. The strengthened collaboration...
Marketing & Sponsorships
December 11, 2025
Device fingerprinting after privacy sandbox – what’s left?
Most digital marketers and privacy advocates are grappling with the implications of the Privacy Sandbox initiative for device fingerprinting. As regulations tighten around user tracking, understanding what remains in device...
Marketing & Sponsorships
December 6, 2025
How the EU’s Cross-Border Advertising Rules Affect Affiliates?
You need to understand how the European Union's cross-border advertising rules impact affiliates operating within its diverse markets. These regulations aim to harmonize advertising practices across member states, creating both...
Marketing & Sponsorships
December 6, 2025
UK and Malta contrasts on ad targeting and vulnerability flags
Most digital advertising strategies hinge on the ability to effectively target audiences, yet significant contrasts exist between the UK and Malta regarding ad targeting and the implementation of vulnerability flags....
Marketing & Sponsorships
December 6, 2025
How to evidence “fair and clear” bonus ads to regulators
There's a growing emphasis on transparency in advertising, particularly regarding bonuses in the gaming sector. This guide outlines key strategies for evidencing compliance with regulatory standards, ensuring that your promotional...
Marketing & Sponsorships
December 5, 2025
HilltopAds launches new tools for iGaming advertisers
HilltopAds, a leading digital advertising platform, has announced the launch of a suite of new tools and services specifically tailored for the iGaming sector. This strategic move reinforces the company’s...
Marketing & Sponsorships
December 1, 2025
Playson launches €2M Christmas promotion with Non-Stop Drops
Award-winning digital entertainment provider Playson has announced its most extensive and rewarding Christmas promotion to date. The campaign, designed to maximize player engagement during the festive season, features a prize...
Marketing & Sponsorships
November 17, 2025
KSA wins Effie for responsible gambling campaign
The Dutch Gambling Authority (Kansspelautoriteit, KSA) has been awarded a bronze Effie for its innovative campaign titled “Pak je leven weer op, neem een gokstop” (“Get your life back on...
Marketing & Sponsorships
September 29, 2025
SiGMA World and Malta Media ticket giveaway
Enter our giveaway for a chance to win VIP tickets to SiGMA Central Europe 2025 in Rome.
Marketing & Sponsorships
February 26, 2025
The Importance of Localization in iGaming Content
Many operators in the iGaming sector are recognizing the importance of localized content in maximizing their market presence across Europe. With diverse cultures, languages, and gaming preferences, tailoring content to...