Alea Sponsors SBC Webinar on Jackpot Profitability
Alea Sponsors SBC Webinar on Jackpot Profitability – 8th January
Senior operators and product leaders explore how to turn jackpots into sustainable revenue drivers
Barcelona, January 2026: Alea is sponsoring the upcoming SBC webinar “The Operator's Playbook: A Guide to Jackpot Profitability” on Thursday, 8 January 2026, at 15:00 CET. The session brings together some of the industry's sharpest commercial and product minds to discuss how operators can use jackpot mechanics that actually deliver profit, not just engagement.
Moderated by Charlie Horner, Media Manager at SBC News, the panel features:
Myke Foster, Group Head of Commercial Gaming Operations, FEG: bringing deep operational insight from one of the industry's most established gaming groups.
Adam Ruffett, Head of Casino, LiveScore: known for building high-performing casino strategies within a competitive sports betting brand.
Christian Melin, CPO, Blixx Gaming: leading product innovation at a fast-growing platform focused on player engagement and retention.
Alex Tomic, Founder, Alea: bringing the aggregator perspective on how jackpots perform across markets, operators, and player segments.
The discussion will tackle the practical side of jackpot design: setting clear objectives and KPIs, choosing the right mechanics for different audiences, and using real-time data to fine-tune performance and profitability.
“Jackpots either drive profit or they don't. The difference comes down to design, data, and intent,” said Alex Tomic. “This session is about giving operators a practical framework; how to test what works, measure what matters, and build what actually performs.”
Alea's sponsorship reflects the company's ongoing work in this space. As Alea develops its own jackpot engine within Alea Play, understanding what makes jackpot campaigns genuinely profitable has become central to how we build. This webinar offers a platform to learn from operators who are solving these challenges in real time, and to share insights that help the industry move forward together.
Registration is free and available at:
https://www.bigmarker.com/sbc-webinars/the-operator-s-playbook-a-guide-to-jackpot-profitability-63889f14f21e
About Alea
Alea is a leading game aggregator delivering 17,000+ casino games from 170+ providers through a single, secure API. Built by operators for operators, Alea provides the infrastructure, insights, and support that help casinos scale faster and smarter. Trusted by leading operators worldwide and certified in key markets including Brazil, Spain, and Malta, Alea has been recognized as Best Aggregator at multiple industry awards. Learn more at www.alea.com.
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