Xtremepush and White Hat Gaming expand digital marketing

Xtremepush, a leading provider of AI-powered customer relationship management (CRM), gamification and loyalty marketing solutions, has formalised an expanded partnership with igaming platform provider White Hat Gaming. The strengthened collaboration is designed to provide White Hat Gaming’s clients with access to the full suite of Xtremepush’s advanced digital marketing capabilities.

The move marks a significant development in the relationship between the two companies, building upon a framework that has already been operational for several years. With Xtremepush serving as White Hat Gaming’s primary mobile engagement partner, the expansion enables a comprehensive deployment of real-time, end-to-end marketing solutions across the platform’s network of igaming and sports betting operators.

This collaboration is strategically important for both parties, allowing them to leverage their combined expertise in mobile engagement and digital marketing, particularly in high-growth regulated markets across Europe and the United States.

Enhanced digital marketing solutions for igaming operators

The expanded partnership means that White Hat Gaming’s regulated operators will benefit from Xtremepush’s full digital marketing ecosystem, including real-time CRM capabilities, gamification features and loyalty tools designed to drive player engagement and increase revenue.

Operators using White Hat Gaming’s platform will gain the ability to deliver more personalised experiences to their customers, utilising real-time data and insights. Xtremepush’s solutions, including its XP Gamify module, provide operators with tools to design, launch and optimise campaigns that can encourage retention, increase deposit activity and enhance overall player loyalty.

Tommy Kearns, CEO and co-founder at Xtremepush, commented on the development:
“Our partnership with White Hat Gaming has been successful in the mobile space for a number of years, so it was only a matter of time before we ramped up our affiliation to deliver them more growth opportunities via engagement and loyalty solutions for its operator customers.

“We can now service the various brands utilising its sports betting and igaming platform with the best in real-time CRM offerings, alongside XP Gamify and our loyalty tools that have been proven to drive engagement and revenue through a best practice, unified approach.”

White Hat Gaming clients to benefit from end-to-end integration

Ed Bullock, COO at White Hat Gaming, highlighted the importance of the enhanced collaboration for the platform’s operators:
“Our clients demand the best and building on an already successful partnership with Xtremepush will ensure we continue to offer just that. We’ve seen first-hand the advantages of Xtremepush’s mobile technology integrations and this next phase, end-to-end approach will help us leverage that even further.

“With Xtremepush’s best-in-category status as an engagement provider, we’re confident that our partners will reap the rewards of its real-time approach, which can focus marketing campaigns on a one-to-one basis, in turn helping optimise digital spend and earning the trust of end users.”

The integration of Xtremepush’s full suite of solutions allows operators to create highly personalised, targeted campaigns in real time. This one-to-one approach enables marketing efforts to be tailored to the preferences, behaviour and activity of individual players, which can lead to higher retention rates, more frequent deposits and greater overall lifetime value.

The partnership is also expected to help operators streamline their digital marketing efforts, offering a unified solution that replaces the need for multiple disparate tools and platforms. This consolidation reduces operational complexity and enhances the effectiveness of campaigns.

Focus on regulated markets in Europe and the US

One of the key objectives of the strengthened partnership is to expand reach in regulated markets. White Hat Gaming has a strong presence across Europe and is growing in the US market, where the demand for high-quality, compliant igaming and sports betting solutions continues to increase.

By leveraging Xtremepush’s AI-driven marketing solutions, operators can adhere to regulatory requirements while delivering engaging, personalised player experiences. The ability to operate in compliance with jurisdiction-specific regulations is particularly important in these markets, where regulators often impose strict standards for marketing communications, data privacy and responsible gaming.

The collaboration positions both companies to capitalise on the growth of regulated igaming and sports betting markets. Operators in these regions face increasing competition and the ability to differentiate through enhanced engagement and loyalty initiatives can be a key factor in success.

Advanced mobile engagement and gamification

Mobile engagement remains a central focus of the partnership. Xtremepush’s technology is designed to maximise the potential of mobile channels, which have become increasingly dominant in igaming and sports betting. Mobile-first marketing strategies allow operators to reach players at critical touchpoints, whether they are browsing the web, using a dedicated app or engaging with push notifications and in-app messages.

Gamification is another area of emphasis, with Xtremepush’s XP Gamify module providing operators with tools to implement rewards, achievements and challenges that encourage continued play. These features are proven to enhance engagement and drive repeat activity, creating a more immersive experience for players.

In addition to gamification, the loyalty tools offered by Xtremepush enable operators to develop structured loyalty programs, reward high-value players and incentivise specific behaviours. By combining gamification and loyalty strategies with real-time CRM, operators can create a comprehensive engagement ecosystem that supports both acquisition and retention.

Real-time CRM and data-driven marketing

A significant advantage of the Xtremepush-White Hat Gaming collaboration is the deployment of real-time CRM capabilities. This allows operators to send personalised messages and offers to players based on their most recent activity, preferences and behaviours.

By leveraging AI and advanced analytics, operators can optimise the timing, content and delivery of communications, ensuring that messages are relevant and effective. This data-driven approach reduces marketing waste, improves campaign ROI and strengthens player trust by providing tailored experiences rather than generic promotions.

Tommy Kearns emphasised the importance of a unified approach:
“We can now service the various brands utilising its sports betting and igaming platform with the best in real-time CRM offerings, alongside XP Gamify and our loyalty tools that have been proven to drive engagement and revenue through a best practice, unified approach.”

The integration of real-time CRM, gamification and loyalty tools creates a seamless experience for operators and players alike. Players receive meaningful, personalised interactions, while operators benefit from higher engagement rates, increased revenue and more effective marketing spend.

Strengthening market positioning through innovation

The partnership between Xtremepush and White Hat Gaming also reflects a broader trend in the igaming industry towards technology-driven innovation. Operators are increasingly seeking partners who can deliver flexible, scalable solutions that enhance the player experience while supporting business growth.

By combining White Hat Gaming’s platform expertise with Xtremepush’s digital marketing capabilities, both companies strengthen their market positioning and offer operators a competitive advantage. Operators can leverage cutting-edge technology to engage players more effectively, improve retention and differentiate themselves in a crowded marketplace.

Ed Bullock highlighted the strategic importance of innovation:
“With Xtremepush’s best-in-category status as an engagement provider, we’re confident that our partners will reap the rewards of its real-time approach, which can focus marketing campaigns on a one-to-one basis, in turn helping optimise digital spend and earning the trust of end users.”

Future prospects and growth opportunities

Looking ahead, the enhanced partnership is expected to open new growth opportunities for both Xtremepush and White Hat Gaming. By expanding the range of services available to operators, the collaboration can drive higher engagement, improved player retention and increased revenue streams.

The combination of AI-driven marketing, gamification, loyalty tools and real-time CRM represents a comprehensive solution that addresses the evolving needs of modern igaming and sports betting operators. The partnership is poised to deliver measurable results across multiple metrics, from player activity and retention to revenue growth and operational efficiency.

Both companies are also well-positioned to respond to emerging trends in the industry, including the increasing importance of mobile-first experiences, personalised marketing and data-driven insights. The partnership allows operators to stay ahead of the curve while delivering engaging, compliant and profitable player experiences.

Conclusion

The expanded partnership between Xtremepush and White Hat Gaming marks a pivotal moment in the evolution of digital marketing within the igaming and sports betting sector. By combining Xtremepush’s AI-powered CRM, gamification and loyalty tools with White Hat Gaming’s robust and regulated platform, operators now have access to a fully integrated, real-time marketing ecosystem that prioritises personalised engagement, player retention and revenue growth.

This collaboration goes beyond technology integration; it represents a strategic alignment that addresses the evolving needs of operators in highly competitive and regulated markets. The ability to deliver one-to-one campaigns, optimise digital spend and implement immersive loyalty and gamification strategies ensures that operators can differentiate themselves while maintaining compliance and building long-term trust with players.

Moreover, the partnership underscores the increasing importance of innovation in the igaming industry. As mobile engagement and personalised marketing continue to define player experiences, Xtremepush and White Hat Gaming are setting a benchmark for how technology-driven collaboration can transform operator capabilities, drive measurable business outcomes and enhance the overall quality of player interaction.

In essence, this strengthened partnership not only solidifies the leadership positions of both companies but also empowers operators to leverage cutting-edge marketing solutions, creating a sustainable competitive advantage and shaping the future of igaming engagement on a global scale.

FAQs

What does the Xtremepush and White Hat Gaming partnership involve?
The partnership provides White Hat Gaming’s operators with full access to Xtremepush’s AI-powered CRM, gamification and loyalty solutions.

Which markets will benefit from the enhanced collaboration?
Regulated operators across Europe and the US will be the primary beneficiaries of the expanded partnership.

What is XP Gamify?
XP Gamify is Xtremepush’s gamification module, designed to create engaging, reward-based experiences for players.

How does real-time CRM improve player engagement?
Real-time CRM allows operators to send personalised messages and offers based on player activity, increasing relevance and engagement.

Can operators optimise their marketing spend with this partnership?
Yes, the data-driven approach enables one-to-one targeting, reducing marketing waste and improving ROI.

What role does gamification play in the partnership?
Gamification encourages player interaction through rewards, challenges and achievements, increasing retention and loyalty.

How does the collaboration benefit mobile engagement?
Xtremepush’s mobile-first technology ensures operators can engage players effectively via apps, push notifications and in-app messaging.

Is this solution compliant with regulatory standards?
Yes, the platform supports operators in regulated markets, ensuring marketing communications and data handling meet compliance requirements.

Will the partnership enhance loyalty programs?
Yes, the integrated loyalty tools allow operators to design structured reward programs and incentivise specific player behaviours.

What is the strategic significance of the partnership for both companies?
It strengthens market positioning, drives growth and provides operators with a comprehensive, technology-driven engagement and marketing solution.