In a groundbreaking fusion of elite sports culture and next-generation igaming technology, global football icon Ronaldinho Gaúcho has touched down in Yerevan to officially unveil a massive multi-game collaborative project with live casino pioneer CreedRoomz....
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Marketing & Sponsorships
May 22, 2026
PropellerAds launches Interactive Ads to improve campaign performance
PropellerAds has introduced Interactive Ads, a new advertising format aimed at helping marketers improve traffic quality and increase conversion efficiency through an additional user engagement step before reaching a landing...
Marketing & Sponsorships
May 18, 2026
GR8_TECH unveils redesigned brand identity focused on tech scalability
GR8_TECH has introduced a redesigned brand identity as the company seeks to align its public image with the increasingly technology-driven direction of the global iGaming industry. The update represents more...
Marketing & Sponsorships
May 13, 2026
Edge Marketing Institute Launches G.A.M.E Programme for Gaming Leaders
Edge Marketing Institute has officially entered the gaming sector with the launch of its flagship programme, G.A.M.E, short for Gaming Advancement in Marketing Excellence. The initiative has been introduced as...
Marketing & Sponsorships
May 5, 2026
Alea Sponsors ALL IN Platform Presidio Trophy Event
Alea, the leading casino iGaming aggregator, is sponsoring the ALL IN Platform Presidio Trophy, taking place on May 11–12 at the Royal Malta Golf Club. Now in its second edition,...
Marketing & Sponsorships
April 24, 2026
Midnite launches ‘Built Different’ national campaign in UK market
Midnite, a rapidly expanding sports betting and online casino platform in the United Kingdom, has introduced its first large-scale national campaign following its agency partnership with 72andSunny Amsterdam. The campaign,...
Marketing & Sponsorships
April 15, 2026
Betway returns to Jockey Club sponsorship with 2026 racing deal
Betway has confirmed its return to high-profile British horse racing sponsorship through a new agreement with The Jockey Club for the 2026 season. The partnership restores a relationship that has...
Marketing & Sponsorships
April 10, 2026
Italy reconsiders gambling ad ban to boost football funding
Italy is once again evaluating a policy that once stood as one of Europe’s strictest approaches to gambling regulation. The nationwide ban on gambling advertising and sports sponsorships, introduced under...
Marketing & Sponsorships
April 6, 2026
Premier League clubs face revenue drop from gambling sponsor ban
Premier League clubs are entering a period of financial adjustment as new restrictions on gambling sponsorships begin to take effect ahead of the 2026/27 season. The league’s voluntary decision to...
Marketing & Sponsorships
March 31, 2026
First Look Games unveils FLG analytics for iGaming marketing insight
First Look Games (FLG) has introduced a new analytics solution designed to address one of the most persistent challenges in the iGaming sector: the lack of transparency in affiliate-driven marketing....
Marketing & Sponsorships
March 31, 2026
GR8 Tech partners with José Mourinho to elevate iGaming strategy
José Mourinho and GR8 Tech have entered into a strategic collaboration designed to redefine performance standards in the iGaming sector. The partnership is centered around the Champions Club, GR8 Tech’s...
Marketing & Sponsorships
March 26, 2026
Flutter Entertainment reviews Paddy Power marketing amid UK tax rise
Flutter Entertainment has initiated a strategic review of the marketing structure at Paddy Power as the group prepares for a substantial increase in gambling taxation in the United Kingdom. The...
Marketing & Sponsorships
March 26, 2026
SBC Summit Malta 2026 Marketing Trends and Insights
Explore SBC Summit Malta 2026 marketing insights, AI trends and strategies for acquisition, engagement and growth.
Marketing & Sponsorships
March 26, 2026
FairPlay Sports Media launches Customer Insights for UK betting operators
FairPlay Sports Media has announced the launch of FairPlay Customer Insights, a newly developed commercial intelligence platform designed specifically for betting operators in the United Kingdom. The initiative represents a...
Marketing & Sponsorships
March 26, 2026
Allwyn and Formula 1 partnership extended to boost fan engagement
Allwyn and Formula 1 have formally renewed their partnership under a new multi year agreement designed to deepen fan engagement and strengthen global brand visibility. The extended collaboration introduces several...
Marketing & Sponsorships
March 16, 2026
Boomerang Partners TIME TO WIN tournament offers AC Milan prizes
Boomerang Partners has drawn attention to several major sporting events scheduled throughout March as part of its ongoing TIME TO WIN affiliate tournament. The initiative offers participating affiliates an opportunity...
Marketing & Sponsorships
March 16, 2026
Gamblers Connect partners with Affilka to improve affiliate transparency
Gamblers Connect, an award-winning iGaming media and affiliate platform, has announced a formal partnership with Affilka, a widely used affiliate management platform in the online gaming sector. The collaboration reflects...
Marketing & Sponsorships
March 10, 2026
Platipus Network Tournament Series launches €125,000 iGaming campaign
Platipus has introduced a new large-scale promotional initiative designed to strengthen player engagement across its partner network throughout 2026. The games provider announced the launch of the Platipus Network Tournament...
Marketing & Sponsorships
March 5, 2026
Sportradar expands marketing partnership with SkillOnNet casino brands
Sportradar has expanded its marketing partnership with SkillOnNet, reinforcing a collaboration that focuses on strengthening the online casino operator’s digital marketing capabilities across multiple regulated jurisdictions. The updated agreement places...
Marketing & Sponsorships
March 5, 2026
Spinomenal launches Spinoleague 2026 with €12M prize pool tournament
Spinomenal has introduced Spinoleague 2026, a large scale annual tournament designed to increase player engagement across its portfolio of online slot titles. The competition features a maximum prize pool of...
Marketing & Sponsorships
March 5, 2026
Altenar returns as general sponsor of Eastern European Gaming Summit
Altenar will once again serve as the General Sponsor of the Eastern European Gaming Summit (EEGS), strengthening a long standing partnership that has developed steadily over recent years. The renewed...
Marketing & Sponsorships
March 4, 2026
Pragmatic Play launches Drops & Wins Season 7 with €25M prize pool
Pragmatic Play has officially introduced the seventh edition of its well known promotional initiative, Drops & Wins, marking another milestone in the supplier’s ongoing efforts to strengthen player engagement and...
Marketing & Sponsorships
March 4, 2026
Alea wins Best Workplace 2026 at SiGMA Africa Awards
Alea has commenced its participation at SiGMA Africa 2026 with a significant corporate milestone, having been named Best Workplace 2026 at the official SiGMA Africa Awards ceremony. The recognition was...
Marketing & Sponsorships
March 4, 2026
NEXT.io and Soft2Bet headline NEXT Summit New York 2026
NEXT.io has confirmed that Soft2Bet will return as Headline Partner for NEXT Summit: New York 2026, marking the third consecutive year of collaboration between the two organisations. The announcement underlines...
Marketing & Sponsorships
February 26, 2026
Alea returns to SiGMA Africa 2026 as Gold Sponsor in Cape Town
Alea, an established iGaming aggregator with a growing international footprint, has confirmed its return to SiGMA Africa 2026 as a Gold Sponsor. The event will once again take place in...
Marketing & Sponsorships
February 24, 2026
Soft2Bet wins double recognition at EGR Europe Awards 2026
Soft2Bet has been named a double winner at the prestigious EGR Europe Awards 2026, securing both the European Casino Platform Supplier and the European Acquisition and Retention Partner titles. The...
Marketing & Sponsorships
February 24, 2026
Alea returns to SBC Summit Rio to strengthen Brazil market
Alea has confirmed its return to SBC Summit Rio, scheduled to take place from 3 to 5 March in Rio de Janeiro. The company will be present at Booth A350,...