SBC Summit Malta 2026 Marketing Trends and Insights
SBC Summit Malta 2026 to Tackle the Biggest Questions in Modern Marketing
SBC Summit Malta 2026 will feature a dedicated marketing programme designed to help brands rethink acquisition and engagement for a modern era.
As regulations tighten and channels diversify, marketing is becoming one of the most complex areas of the gaming industry. Teams are no longer just competing for attention. They are navigating a landscape shaped by constraint and constant change.
Taking place on 29-30 April, delegates will hear from CEOs, CMOs and marketing specialists, as they tackle the biggest challenges facing modern marketing, from rising acquisition costs and shifting player behaviour to the growing influence of AI, data and new channels.
The programme is split into two distinct experiences. Marketing Unplugged, on Wednesday 29 April, will explore the strategic thinking needed to address the industry's biggest marketing challenges, while Marketing in Action, on Thursday 30 April, shifts to workshops built around real-world execution.
“Marketing teams are under more pressure than ever. Costs are rising, and the margin for error is shrinking,” said Rasmus Sojmark, Founder and CEO of SBC. “With a variety of learning formats on offer, the marketing stage allows attendees to not only understand the theory behind modern marketing, but also put it to the test in a way that best suits their learning style.”
Marketing Unplugged will be delivered through a mix of formats designed to encourage both deep thinking and interaction, from CEO fireside chats and masterclasses to live campaign analysis.
Sessions will explore Malta's rise as a global gaming hub, offer leadership and marketing strategies directly from industry CEOs, and see CMOs break down real campaigns live on stage. Experts will also tackle how the industry is strengthening its AI regulatory framework, as well as the evolving role of search.
Panels include:
Marketing in Action will shift focus from strategy to application, with a series of interactive workshops allowing attendees to build and test frameworks that can be applied immediately.
Attendees will learn how to create engaging, story-led messaging, build retention and loyalty frameworks, and examine how branding and psychology shape player behaviour. Sessions will also highlight how AI and data-driven marketing can improve campaign performance and create a long-term strategic advantage.
Workshops include:
Experts appearing across the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group).
SBC Summit Malta 2026 will take place from 28–30 April at the InterContinental Malta, bringing together 6,000 industry professionals. In addition to the marketing stage, the conference will offer dedicated programmes covering product and regulation, alongside two workshop rooms covering affiliation and leadership.
Get Your Tickets to SBC Summit Malta
Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, you'll gain access to everything SBC Summit Malta has to offer, including three days of networking, conference, and exhibition.
Want an Expo+ Pass? It's yours for €150.
If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here.
FAQs
What is SBC Summit Malta 2026?
SBC Summit Malta 2026 is a major gaming industry event focused on marketing, product and regulation, bringing together professionals to discuss trends, strategies and innovations.
When and where will SBC Summit Malta 2026 take place?
The event will be held from 28 to 30 April at the InterContinental Malta.
What is the main focus of the marketing programme?
The programme focuses on modern marketing challenges such as rising acquisition costs, player engagement, AI integration and evolving marketing channels.
What is Marketing Unplugged?
Marketing Unplugged is a strategic-focused segment held on 29 April, featuring CEO talks, masterclasses and campaign analysis sessions.
What is Marketing in Action?
Marketing in Action takes place on 30 April and includes hands-on workshops that focus on real-world marketing execution and practical frameworks.
Who will be speaking at the event?
Industry leaders including CEOs, CMOs and marketing experts from major gaming companies will share insights and strategies.
What topics will be covered during the event?
Key topics include AI regulation, SEO, marketing channel strategies, branding, player psychology and retention techniques.
How does AI impact modern marketing in the gaming industry?
AI helps optimize campaigns, improve targeting, enhance personalization and drive data-driven decision-making.
Who should attend SBC Summit Malta 2026?
The event is ideal for marketing professionals, gaming operators, affiliates and industry stakeholders seeking insights and networking opportunities.
Are there different ticket options available?
Yes, attendees can choose from VIP Event Passes, Expo+ Passes or apply for complimentary passes if they qualify as operators or affiliates.
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