GR8_TECH launches GREAT_SPORTSBOOK iFrame with Setanta Bet in Georgia

GR8_TECH has strengthened its presence in regulated betting markets through a new partnership with Georgian online betting operator Setanta Bet. The collaboration has resulted in the successful deployment of the GREAT_SPORTSBOOK iFrame, a sportsbook solution designed to provide operators with a flexible and scalable platform while maintaining their own brand identity.

The agreement reflects both companies' commitment to delivering modern sportsbook technology that supports business growth while improving the betting experience for customers. By combining GR8_TECH's sportsbook platform with Setanta Bet's established position within the Georgian market, the partnership aims to create a stronger digital sports betting offering for local players.

Partnership supports strategic growth

Setanta Bet operates under a local licence in Georgia and forms part of the wider Setanta Sports ecosystem. The operator benefits from the strong recognition of the Setanta brand across sports broadcasting and digital sports entertainment throughout the region.

Through this partnership, Setanta Bet has joined the GR8_TECH Champions Club, an exclusive network created for operators using the company's technology solutions. Membership provides access to sportsbook products that focus on operational efficiency, customer engagement and long-term business growth.

The launch also represents another milestone in GR8_TETECH's wider strategy to expand its technology across regulated jurisdictions where operators require reliable platforms that can adapt to local market requirements.

GREAT_SPORTSBOOK iFrame offers flexible sportsbook integration

The GREAT_SPORTSBOOK iFrame has been developed to simplify sportsbook integration while providing operators with an extensive range of betting features. The solution is intended for businesses that want to introduce or upgrade a sportsbook without replacing their existing online platform.

Its architecture allows operators to preserve their existing branding and user experience while integrating sportsbook functionality into their websites with minimal disruption. This approach can reduce implementation time and improve operational efficiency during deployment.

The platform has also been designed to support future expansion as operators introduce new products, enter additional regulated markets or increase customer activity over time.

Advanced betting features for modern operators

The sportsbook platform provides access to more than 180,000 sporting events every month across more than 50 sports and esports disciplines. Continuous live betting coverage operates throughout the day to support customer demand across multiple competitions and time zones.

The platform incorporates artificial intelligence to generate personalised betting recommendations based on player activity. Built-in customer relationship management capabilities allow operators to manage campaigns and promotions directly within the sportsbook environment.

Additional functionality includes cashout options, multi-bet support, personalised odds, configurable betting margins, geo-targeted content and customisable widgets. The platform also follows a mobile-first approach, reflecting the increasing number of customers who place sports bets using smartphones and tablets.

These features are intended to improve customer engagement while providing operators with greater flexibility to manage their sportsbook offering according to local market preferences.

Executives highlight shared ambitions

Commenting on the partnership, Vardan Hakobyan, Head of Sales at GR8_TECH, welcomed Setanta Bet as the latest member of the company's Champions Club.

He said: “We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club.

“The brand has successfully created a strong connection between sports content, player engagement and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”

His comments underline GR8_TECH's objective of providing sportsbook technology that complements an operator's existing business rather than replacing its established customer experience.

Setanta Bet focuses on regional expertise

Tamar Badashvili, Chief Executive Officer of Setanta Bet, also highlighted the strategic value of the collaboration while explaining why GR8_TECH was selected as the company's sportsbook technology partner.

She said: “Setanta Bet was launched on the foundation of the region's largest and most successful sports media, representing the most vital part of Setanta as a major brand.

“It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TETECH because their regional experience, along with their platform's features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”

Her comments emphasise the importance of regional knowledge when selecting sportsbook technology while also highlighting the collaborative nature of the relationship.

Importance of scalable sportsbook technology

The online betting industry continues to evolve as operators seek technology that allows them to respond quickly to changing customer expectations and regulatory requirements.

Scalable sportsbook platforms have become increasingly valuable because they enable operators to introduce new features without major redevelopment. Flexible deployment options also help businesses reduce implementation complexity while maintaining compliance with local licensing frameworks.

Solutions such as the GREAT_SPORTSBOOK iFrame are designed to support these objectives by combining extensive betting content with operational tools that improve efficiency and customer retention.

As regulated betting markets continue to develop, technology providers and licensed operators are placing greater emphasis on partnerships that deliver sustainable growth through innovation, localisation and reliable platform performance.

Conclusion

The partnership between GR8_TECH and Setanta Bet represents another important development in the company's expansion across regulated betting markets. By implementing the GREAT_SPORTSBOOK iFrame, Setanta Bet has added a sportsbook solution that combines extensive betting coverage with advanced engagement features while preserving the operator's established brand identity.

For GR8_TECH, the agreement demonstrates continued demand for flexible sportsbook technology among licensed operators seeking scalable and efficient platforms. For Setanta Bet, the collaboration provides access to technology intended to support future growth while enhancing the overall customer betting experience. As both companies continue to develop their offerings, the partnership reflects the growing importance of adaptable sportsbook solutions within today's competitive online gaming industry.

FAQs

What is the GREAT_SPORTSBOOK iFrame?
The GREAT_SPORTSBOOK iFrame is a sportsbook integration solution developed by GR8_TECH that enables operators to add sports betting functionality while maintaining their existing website and brand identity.

Who is Setanta Bet?
Setanta Bet is a licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem.

Why did Setanta Bet choose GR8_TECH?
According to the company, GR8_TECH's regional experience together with the platform's functionality matched its operational and business requirements.

How many sporting events does the platform provide?
The platform offers access to more than 180,000 sporting events every month across over 50 sports and esports disciplines.

Does the sportsbook support live betting?
Yes. The solution provides continuous live betting coverage throughout the day across a wide range of sporting events.

What customer engagement tools are included?
The platform includes AI-powered recommendations, CRM functionality, cashout, multi-bets, personalised odds, margin personalisation and geo-targeted content.

Is the GREAT_SPORTSBOOK iFrame designed for mobile users?
Yes. The solution has been developed with a mobile-first design to provide an optimised experience across smartphones and tablets.

What is the GR8_TECH Champions Club?
The Champions Club is GR8_TECH's network of operators that use its technology solutions to support growth and operational performance.

Can the platform be customised?
Yes. Operators can customise widgets, betting margins, personalised odds and various content elements to suit their business needs.

What is the main objective of this partnership?
The collaboration is intended to strengthen Setanta Bet's sportsbook offering while supporting GR8_TECH's continued expansion across regulated betting markets.