B90 Holdings posts 75% revenue growth in H1 2025

B90 Holdings has reported significant financial and operational progress in the first half of 2025, highlighting the company’s successful transition towards a scalable B2B-focused business model. The group announced a 75% increase in revenue, reflecting the growing strength of its partner network, the integration of advanced AI technologies, and the relaunch of key platforms.

The company’s interim results for the six months ended 30 June 2025 indicate that B90 Holdings is steadily positioning itself as a competitive and innovative player in the global gaming and marketing sectors. This growth comes amidst ongoing strategic initiatives to expand the company’s international footprint and strengthen its operational efficiencies.

Strong financial performance

B90 Holdings reported revenue of €2.4 million ($2.8 million) for H1 2025, compared to €1.4 million in the same period in 2024. This represents a remarkable 75% increase in revenue year-on-year. Alongside this growth, EBITDA rose 65% to €0.3 million, demonstrating the company’s ability to convert revenue gains into profitability while maintaining operational discipline.

The net loss for H1 2025 narrowed to €0.04 million, reflecting a more controlled cost structure and the impact of operational efficiencies. Notably, operational cash flow remained positive at €36,948, and the cash balance increased to €0.40 million, providing B90 Holdings with a strong liquidity position as it moves into the second half of 2025.

Financial analysts view this performance as a clear indicator of the company’s ability to scale its operations profitably, particularly as it continues to focus on B2B partnerships and AI-driven solutions.

Transition to a B2B-focused model

A key driver of B90 Holdings’ growth in H1 2025 has been the strategic shift towards a B2B-centric business model. This approach has enabled the group to diversify its revenue streams, strengthen partner relationships, and leverage technology to maximize operational efficiency.

Ronny Breivik, B90 Holdings Executive Chairman, highlighted the importance of this strategy, stating:
“We enter the second half of 2025 with strong momentum, benefiting from a strong trading period and a growing portfolio of high-quality partnerships. The foundations are now firmly in place for B90 to establish itself as a leading B2B marketing group for the global gaming industry. We continue to remain focused on driving profitable growth, strengthening partner relationships and creating sustained value for shareholders.”

By emphasizing B2B partnerships, the group has expanded its reach across multiple international markets while enhancing its service offerings for clients and affiliates. This model not only improves scalability but also ensures that revenue growth is sustainable and less dependent on fluctuating consumer trends.

Integration of AI and technological innovation

B90 Holdings has made significant investments in AI and machine learning technologies, applying these solutions across marketing, operational processes, and data analytics. These integrations have been instrumental in optimizing lead generation, enhancing decision-making, and improving profit margins without proportionally increasing operating costs.

AI tools now enable the company to analyze large datasets quickly, identify emerging trends, and streamline internal processes. The adoption of machine learning in marketing campaigns has also contributed to higher customer engagement and conversion rates, further reinforcing the company’s growth trajectory.

These technological advancements are aligned with the group’s strategic vision to establish itself as a technologically advanced B2B marketing organization capable of delivering consistent value to partners and shareholders.

Operational developments and platform relaunches

The first half of 2025 has been marked by significant operational milestones for B90 Holdings. Among the key initiatives:

• Expansion of the B2B partner portfolio: The company has strengthened its network by securing new partnerships across Europe and other regulated markets, ensuring a diverse and resilient revenue base.
• Relaunch of Bet90.com as an affiliate platform: This strategic move enhances the company’s marketing capabilities and allows for more targeted campaigns that drive partner engagement and revenue growth.
• International development of Oddsen.nu: The ongoing expansion of this platform reflects the company’s commitment to growth in global markets and to providing localized solutions for different regions.

These operational developments illustrate a clear strategy of leveraging technological innovation and strategic partnerships to drive sustainable growth and operational efficiency.

Long-term incentives and equity investment

In June 2025, B90 Holdings introduced a long-term incentive plan designed to attract and retain key talent within the company. The plan aligns employee and executive interests with the company’s strategic objectives, promoting a culture of performance, accountability, and long-term value creation.

Additionally, the group received further equity investment from Non-Executive Director Andrew McIver, reinforcing confidence in the company’s strategic direction and providing additional capital for expansion initiatives. This investment supports ongoing operational development and further strengthens the company’s balance sheet.

Market outlook and strategic focus

Looking ahead, B90 Holdings is well-positioned to continue its growth trajectory. The integration of AI, expansion of the B2B partner network, and relaunch of key platforms provide the company with a robust foundation for H2 2025 and beyond.

The company’s focus remains on driving profitable growth, enhancing partner relationships, and delivering value to shareholders. By continuing to invest in technology and operational efficiency, B90 Holdings aims to solidify its position as a leading marketing group within the global gaming industry.

Industry analysts note that companies like B90 Holdings, which successfully combine technology with strategic partnerships, are likely to remain resilient in competitive markets, particularly in the evolving B2B gaming sector.

Commitment to sustainable growth

B90 Holdings has demonstrated a commitment to long-term, sustainable growth through its operational strategies and financial management. By prioritizing margin improvement, cash flow generation, and technological integration, the company mitigates risk while positioning itself for future profitability.

The strong H1 2025 results also underline the importance of a disciplined and strategic approach to scaling operations, which balances revenue growth with cost management. This approach ensures that B90 Holdings can navigate market fluctuations while maintaining a strong operational and financial foundation.

Conclusion

B90 Holdings’ H1 2025 results highlight a successful period of growth, operational progress, and technological advancement. Revenue growth of 75%, a 65% increase in EBITDA, and positive operational cash flow indicate the company’s readiness to enter H2 2025 with momentum and confidence.

The strategic shift towards a B2B model, combined with AI integration, platform relaunches, and new partnerships, has set the stage for continued expansion and sustainable profitability. As Ronny Breivik stated, the company is now positioned to establish itself as a leading B2B marketing group in the global gaming industry while continuing to create long-term value for shareholders.

B90 Holdings’ forward-looking approach and focus on operational excellence, technology, and strategic partnerships ensure it is well-prepared to navigate the evolving gaming market and deliver sustainable results in the years ahead.

FAQs

What was B90 Holdings’ revenue for H1 2025?
B90 Holdings reported revenue of €2.4 million ($2.8 million) for the first half of 2025, up 75% from H1 2024.

How much did EBITDA increase in H1 2025?
EBITDA rose 65% to €0.3 million, reflecting improved operational efficiency and profitability.

What is the company’s net loss for H1 2025?
The net loss narrowed to €0.04 million, showing better cost control and financial management.

What role did AI play in B90 Holdings’ performance?
AI and machine learning were integrated into marketing and operations, improving lead generation, data analysis, and margins without proportionally increasing costs.

Which platforms did B90 Holdings develop or relaunch?
The company relaunched Bet90.com as an affiliate platform and continued international development of Oddsen.nu.

What strategic focus does B90 Holdings have for H2 2025?
The company aims to strengthen B2B partnerships, drive profitable growth, and create sustained shareholder value.

What was the operational cash flow for H1 2025?
Operational cash flow was positive at €36,948, supporting liquidity and financial stability.

Who is Andrew McIver, and what was his contribution?
Andrew McIver, a Non-Executive Director, made additional equity investments in June 2025, reinforcing confidence in the company’s growth strategy.

What long-term initiatives did B90 Holdings introduce?
A long-term incentive plan was launched to retain key talent and align employee interests with strategic goals.

How does B90 Holdings plan to maintain sustainable growth?
By leveraging AI, expanding B2B partnerships, and maintaining operational efficiency, the company ensures long-term profitability and market resilience.