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Discover the Benefits of Microsoft Clarity Insights – A New Tool by Microsoft Advertising

Microsoft clarity insights – a brand new tool by Microsoft advertising
by
November 3, 2021
in OFF-PAGE SEO
290

Microsoft Advertising recently launched a new tool to help advertisers gain a deeper understanding of post-click user behavior and engagement on landing pages. Known as Microsoft Clarity Insights, this tool offers a range of benefits for companies looking to optimize their website and advertising campaigns.

An overview of the key benefits of this tool

  • Gain powerful data insights to enhance customer journey signals and make optimization decisions for your website and advertising campaigns
  • Access free website analytics to gain a deeper understanding of user behavior, path to conversion, and engagement on landing pages
  • Use session recordings to replay user sessions and better understand the customer journey
  • Decode engagement on ad landing pages through instant heatmaps that reveal clicks, scrolls, and movement
  • Analyze engagement by campaigns, channels, and browsers using the powerful analysis dashboard
  • Upgrade seamlessly to Universal Event Tracking (UET) by signing up using your existing Microsoft Advertising credentials

Getting Started with Microsoft Clarity Insights

To get started with Microsoft Clarity Insights, reach out to your Microsoft account manager. Before you do, make sure your JavaScript UET tags are up to date and placed across your website to attain all kinds of information on user behavior.

From November 2021, UET tag creation will be compatible with Clarity Insights by default. By mid-November, Microsoft will migrate all existing UET tags to include Clarity Insights, except for websites that contain sensitive data. Once the UET tag has been updated, accessing Clarity through your Microsoft Advertising account should be possible.

To learn more about the data collected through this tool, visit the following links: Clarity data collection, Clarity cookie list, and Clarity cookie consent.

Final takeaway

Microsoft Clarity Insights is an excellent tool for gaining powerful insights into user behavior on your website and advertising campaigns. We recommend attending a free live demo before signing up and reaching out to us if you have any questions. With the help of this tool, you can optimize your campaigns and drive better results for your business. We also recommend you go see a FREE live demo before signing up for this tool! If you have any questions, we are here to assist you.

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