EveryMatrix Enhances Norsk Tipping’s Gaming Portfolio

EveryMatrix, a leading technology provider in the gaming industry, has successfully won a competitive public procurement process to provide Norsk Tipping, a member of the World Lottery Association (WLA), with a vast array of in-house and aggregated content, along with bespoke casual games development. This agreement marks a significant milestone for EveryMatrix, making it the largest deal ever secured for its SlotMatrix platform. The collaboration encompasses two primary areas: the supply of premium online casino content and the development of mobile-first casual games aimed at next-generation players.

The partnership between EveryMatrix and Norsk Tipping will not only enhance the variety and quality of content available to Norsk Tipping’s players but will also play a key role in the future growth and diversification of the operator's gaming offerings. This long-term deal highlights EveryMatrix's position as one of the fastest-growing technology providers in the gaming sector, reinforcing its reputation as a provider of innovative and reliable solutions.

SlotMatrix to Fuel Norsk Tipping’s Casino Portfolio with Premium Content

One of the key components of the new agreement is EveryMatrix's SlotMatrix platform, which will serve as the backbone of Norsk Tipping’s online casino offering. Through SlotMatrix, Norsk Tipping will gain access to an extensive range of premium third-party content, as well as an ever-expanding catalog of in-house titles produced by EveryMatrix's own studios. This includes the addition of recently acquired Fantasma Games, known for its creative and engaging slot games, as well as Armadillo Studios, which adds to the diverse portfolio of gaming content available to Norsk Tipping's players.

In 2025, EveryMatrix Games, the company’s game development arm, will ramp up its production output significantly, which means Norsk Tipping will be receiving a constant stream of fresh, high-quality games. This will further enhance the gaming experience for players, offering them a diverse and exciting selection of titles that span various genres and styles, from traditional slots to innovative, feature-rich games that push the boundaries of online casino gaming.

The partnership will also leverage EveryMatrix's robust technology infrastructure, providing Norsk Tipping with a stable and secure platform that can handle high traffic volumes and deliver seamless gaming experiences to players. The combination of premium content, cutting-edge technology, and constant innovation will ensure that Norsk Tipping remains at the forefront of the online gaming industry.

Mobile-First Casual Games Development with EveryMatrix Games

The second major area of focus for the partnership is the development and supply of casual games aimed at a mobile-first audience. Norsk Tipping’s Yezz platform, which offers a range of casual games designed to appeal to next-generation players, will benefit from EveryMatrix's expertise in providing high-quality third-party content. These games are designed to engage players for longer periods, offering an alternative to traditional casino games and helping to broaden Norsk Tipping’s player base.

Casual games have become increasingly popular in the gaming industry, especially among younger audiences who prefer mobile-first experiences that are easy to play yet challenging and rewarding. These games typically feature simple mechanics, but they are designed to keep players engaged for longer periods, making them ideal for mobile platforms where players tend to have shorter but more frequent gaming sessions.

With EveryMatrix’s support, Norsk Tipping will be able to expand its offering in this category, creating a more diverse portfolio that caters to a wide range of player preferences. The integration of high-quality casual games will help to attract new players while retaining existing ones by offering them more options and a more engaging overall experience.

A Long-Standing Partnership with a Strong Future

The new agreement between EveryMatrix and Norsk Tipping builds on a long-standing and successful partnership that dates back to 2016, when the two companies first signed a content integration platform agreement. Since then, EveryMatrix’s CasinoEngine platform has powered Norsk Tipping’s casino offering, enabling the operator to provide its players with a rich and diverse selection of top-performing content.

Norsk Tipping is Norway's government-owned gaming operator and a dominant force in the nation's gaming industry. It offers a wide range of gaming products, including lottery games, scratch cards, online casino games, and sports betting. The company has been a major contributor to Norwegian sports and cultural initiatives, as all profits generated by its operations are channeled back into the country’s sports and cultural sectors.

The new deal further solidifies the relationship between EveryMatrix and Norsk Tipping, ensuring that the operator’s casino content remains at the cutting edge of innovation. With EveryMatrix’s expertise and vast portfolio of content, Norsk Tipping is well-positioned to continue its success in the highly competitive Norwegian gaming market.

Looking Ahead: What the Partnership Means for the Future of Norsk Tipping

Under the terms of the new agreement, EveryMatrix will deliver cutting-edge, top-tier content to Norsk Tipping for the foreseeable future. This will allow Norsk Tipping to stay ahead of the competition and continue to meet the ever-evolving demands of players. By combining top-tier third-party content with custom in-house games and casual titles designed for mobile-first players, Norsk Tipping guarantees a varied and captivating gaming experience that caters to a broad audience.

Ebbe Groes, CEO and Co-Founder of EveryMatrix, expressed his excitement about the renewed partnership: “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration. We look forward to even more years of working together.”

Lars Martin Ottesen, Product Manager of Casino at Norsk Tipping, also commented on the importance of the extended partnership: “We are glad to extend our partnership with EveryMatrix to be able to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”

Svein-Erik Sæther, Product Manager for Yezz at Norsk Tipping, added: “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration.”

Conclusion: A Strong and Growing Partnership

The collaboration between EveryMatrix and Norsk Tipping represents a significant step forward in the development of innovative gaming solutions. By combining premium content, cutting-edge technology, and a shared commitment to excellence, both companies are poised to continue their success and deliver exceptional gaming experiences to Norsk Tipping’s players.

This partnership not only strengthens EveryMatrix’s position as a leading content provider but also ensures that Norsk Tipping remains at the forefront of the Norwegian gaming market. With a focus on innovation and player engagement, the future looks bright for both companies as they work together to shape the next generation of online gaming.

FAQs

What is EveryMatrix's SlotMatrix platform?
SlotMatrix is EveryMatrix’s aggregation platform, which provides a wide range of premium third-party online casino content, along with in-house developed titles. It aims to offer a diverse selection of games for operators like Norsk Tipping.

What role does EveryMatrix Games play in the partnership with Norsk Tipping?
EveryMatrix Games is responsible for providing third-party content for Norsk Tipping’s Yezz platform, as well as increasing its in-house game production output. This helps to expand the gaming options available to Norsk Tipping’s players.

What are casual games, and why are they important?
Casual games are simple, mobile-first games designed for easy access and longer player sessions. They are important because they appeal to younger players and those looking for a more accessible gaming experience.

How does the partnership benefit Norsk Tipping?
The partnership provides Norsk Tipping with access to a wider range of premium and innovative content, helping the company stay ahead of competitors and meet the demands of diverse player preferences.

How long has EveryMatrix been working with Norsk Tipping?
EveryMatrix and Norsk Tipping have been partners since 2016, when they signed their first content integration agreement.

What is Norsk Tipping’s role in Norway’s gaming market?
Norsk Tipping is Norway’s state-owned gaming company and a leader in the country’s gaming industry. It offers a wide range of products, including lottery games, online casinos, and sports betting.

What are the benefits of integrating third-party content for Norsk Tipping?
Third-party content integration allows Norsk Tipping to offer a broader and more diverse range of high-quality games, enhancing the gaming experience for its players.

How does EveryMatrix support mobile gaming development?
EveryMatrix helps operators like Norsk Tipping develop mobile-first casual games that appeal to a wide range of players, ensuring that they can deliver engaging and accessible experiences on mobile devices.

What is the significance of EveryMatrix’s increased game production output in 2025?
EveryMatrix's increased game production output in 2025 ensures a constant flow of fresh, innovative content for Norsk Tipping, keeping their gaming portfolio dynamic and competitive.

How will the partnership impact the Norwegian gaming market?
The partnership strengthens Norsk Tipping’s position in the Norwegian market by providing them with innovative content and cutting-edge technology, ensuring that they remain a market leader in the years to come.