ComeOn Group, a prominent name in the global online gaming and betting industry, has formally announced a major development in its branding and marketing approach—an ambitious and far-reaching global sponsorship strategy focused on local football. This newly unveiled vision is designed to elevate and celebrate what the company has termed “ComeOn! Moments”—emotionally charged, unforgettable instances in football that connect fans, players, and communities through the shared love of the game....
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Marketing & Sponsorships
July 18, 2025
Patrice Evra joins Stake as global brand ambassador
Stake has announced the appointment of Patrice Evra as its newest global ambassador, underscoring the company's ongoing strategy to collaborate with prominent figures in the world of sports. The former...
Partnerships & Expansion
July 17, 2025
Amusnet Partners With CasinoPauseAndPlay in Spain
Amusnet, a globally respected developer of online casino content, has formalized a strategic alliance with CasinoPauseAndPlay, one of Spain’s emerging digital gaming platforms. The deal marks a significant step in...
Partnerships & Expansion
July 17, 2025
Betsson Sport partners with SSC Bari for 2025/2026 season
Betsson Sport has entered into a strategic partnership with SSC Bari, marking a notable development in the evolving connection between digital sports entertainment and traditional football. The collaboration, centered around...
Marketing & Sponsorships
July 16, 2025
Andrés Iniesta Joins MelBet as Global Brand Ambassador
In a calculated and ambitious move to enhance its international visibility and customer engagement strategy, the online betting operator MelBet has officially signed Andrés Iniesta, the legendary Spanish footballer and...
Partnerships & Expansion
July 15, 2025
Peter & Sons Expands Into Nordics With Ninja Casino
Award-winning game development studio Peter & Sons has officially announced a new content partnership with NinjaCasino.se, a leading online casino platform owned by Entain. This move signifies a key expansion...
Marketing & Sponsorships
July 15, 2025
Altenar Extends Isle of Man Marathon Sponsorship to 2027
Altenar, a respected name in the sportsbook and iGaming software industry, has officially extended its sponsorship of the Isle of Man Marathon and Half Marathon for an additional three years....
People & Appointments
July 15, 2025
Megan Easey Appointed CEO of iGaming Payment Firm Xace
Xace, a leading provider of alternative banking and payment solutions within the iGaming sector, has announced a major leadership change with the appointment of Megan Easey as its new Chief...
Partnerships & Expansion
July 15, 2025
Simulate virtual sports game launches in Croatia with Mozzart
Logifuture, a prominent supplier in the international iGaming industry, has officially extended its partnership with Mozzart, one of South-Eastern Europe's most influential online gaming operators, to introduce its next-generation product...
Partnerships & Expansion
July 14, 2025
3 Oaks Gaming enters Italy with StarVegas deal
3 Oaks Gaming has strategically advanced its expansion within Italy’s regulated online gambling sector by forming a new partnership with StarVegas, a reputable online casino platform managed by Greentube, a...
People & Appointments
July 14, 2025
Stephanie Eddy joins Yolo Entertainment as CRO
Yolo Entertainment, the operator behind prominent crypto gaming platforms Sportsbet.io and Bitcasino, has announced the appointment of Stephanie Eddy as its new Chief Revenue Officer (CRO). Eddy, who previously served...
Partnerships & Expansion
July 14, 2025
EGT Digital joins Optimove for smart player marketing
EGT Digital has announced a strategic partnership with Optimove, a technology company recognized for its innovative Positionless Marketing approach. This collaboration represents a significant advancement for the global iGaming sector,...
Partnerships & Expansion
July 14, 2025
bet365 Scores partners with SSC Napoli for fan content
A new chapter in digital sports engagement has been launched as bet365 Scores—the popular sports infotainment app—formally announced a strategic partnership with SSC Napoli, the reigning champions of Italy's Serie...
People & Appointments
July 11, 2025
Lara Falzon appointed CEO of Yolo Group B2B brands
Yolo Group has appointed Lara Falzon as the new chief executive officer (CEO) of its business-to-business (B2B) brands, marking a major leadership transition that underscores the company’s ongoing commitment to...
Partnerships & Expansion
July 11, 2025
Swintt expands in Lithuania via TOPsport
Swintt, a recognised and award-winning iGaming software developer, has officially announced its entry into the Lithuanian market through a new strategic partnership with TOPsport, the country’s longest-standing and most prominent...
Partnerships & Expansion
July 11, 2025
Booming Games expands into African iGaming
Booming Games, a recognized supplier of premium slot content in the international iGaming industry, has announced a strategic partnership with Bitville Gaming, a South Africa-based distributor of compliant gaming solutions....
People & Appointments
July 10, 2025
Will Rook Joins Press Box PR as Senior Content Manager
The digital PR firm Press Box PR has enhanced its content strategy division by appointing Will Rook to the role of Senior Creative Content Manager. This move reflects the agency’s...
Partnerships & Expansion
July 10, 2025
Flows adds Opti-X to boost iGaming personalisation
Flows, a global no-code automation platform focused on accelerating product delivery and streamlining operational workflows, has announced the integration of Opti-X—Optimove’s Digital Experience Platform—into its growing Marketplace. This partnership marks...
Partnerships & Expansion
July 10, 2025
QTech Games Integrates 77 Gaming for Emerging Markets
QTech Games, a leading aggregator specializing in emerging iGaming markets, has entered into a strategic content partnership with 77 Gaming, a rapidly growing developer known for its creative and engaging...
Marketing & Sponsorships
July 10, 2025
Betsson Lithuania Extends Key Sports Sponsorships to 2027
Betsson Lithuania, the local branch of the international gaming operator Betsson Group, has confirmed the extension of its sponsorship agreements with two of Lithuania’s most prominent sports entities: the FK...
Partnerships & Expansion
July 9, 2025
GG.BET Becomes Official Partner of Usyk vs Dubois II Fight
GG.BET, the international sports betting brand, has been confirmed as the official partner for the highly anticipated rematch between Oleksandr Usyk and Daniel Dubois, set to take place on 19...
Partnerships & Expansion
July 9, 2025
BFU extends partnership with Elitbet until 2028
The Bulgarian Football Union (BFU) has officially announced the extension of its partnership with Elitbet, a private betting company that has served as the title sponsor of Bulgaria’s Third League...
Partnerships & Expansion
July 8, 2025
Italy approves 7777 Gaming iGaming content
7777 Gaming has officially secured certification to offer its full suite of iGaming content in Italy, marking a pivotal development in the company’s broader mission to expand across regulated European...
People & Appointments
July 8, 2025
Stoiximan Appoints Nikos Fligos as New CEO
Stoiximan, one of the leading brands in online gaming and sports betting in Greece and Cyprus, has entered a new era of leadership with the official appointment of Nikos Fligos...
Partnerships & Expansion
July 8, 2025
QTech Games Expands With Kitsune Studios Deal
QTech Games, a prominent game aggregator known for its reach in emerging markets, has deepened its portfolio by entering into a new distribution partnership with Kitsune Studios, an ambitious studio...
Marketing & Sponsorships
July 7, 2025
Betsson renews Nordea Open tennis sponsorship
Betsson Group has officially renewed its sponsorship of the Nordea Open, a premier ATP 250 tennis tournament held annually in Båstad, Sweden. The event, scheduled to take place from 13...
Marketing & Sponsorships
July 7, 2025
Eurojackpot becomes AZ Alkmaar sleeve partner
AZ Alkmaar, one of the top-tier football clubs in the Netherlands, has announced a significant sponsorship agreement with Eurojackpot, the lottery brand operated by Nederlandse Loterij (Dutch Lottery). Under this...