JOI Gaming joins Trustly for secure instant payments

The Dutch online gaming market has become one of the most regulated and competitive sectors in Europe, with a strong emphasis on consumer protection, responsible gaming, and transparency. Against this backdrop, JOI Gaming, part of the wider JVH Gaming & Entertainment Group, has announced a significant partnership with Trustly. The move aims to provide players with instant, secure, and reliable payment solutions tailored to Dutch preferences, particularly through iDEAL and open banking technology.

The collaboration reflects an industry-wide trend where payment speed, security, and compliance are now as important to players as game variety and promotions. By integrating Trustly as its main payment provider, JOI Gaming is making a strategic statement about its focus on user experience, trust, and regulatory alignment.

The growing importance of payments in online gaming

For many years, online gaming platforms primarily differentiated themselves through game design, promotions, and customer support. However, as digital transactions have become central to the user experience, payment solutions are increasingly regarded as a key competitive factor.

Research across iGaming markets consistently shows that payout speed is one of the top priorities for players. In the Netherlands, where iDEAL is the preferred payment method for most online transactions, users expect deposits and withdrawals to be fast, transparent, and frictionless.

The role of instant payments has only intensified since the Dutch market opened to licensed operators in 2021. Licensed companies are required to meet high standards of responsible conduct, including strict Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance. This makes reliable, secure, and fast payment infrastructure not just an added feature but a regulatory necessity.

Trustly’s role in the partnership

Trustly is a well-established open banking provider with a strong reputation across Europe for secure and seamless financial transactions. By connecting directly to users’ bank accounts, Trustly bypasses the need for card-based systems, making payments faster and more secure.

For JOI Gaming, Trustly’s solutions offer:

• Instant payouts 24/7 – Players can withdraw winnings at any time, including weekends and holidays, with funds appearing in their bank accounts in real time.
• Seamless iDEAL deposits – Trustly integrates smoothly with iDEAL, the most widely used payment method in the Netherlands.
• Enhanced security – All transfers are encrypted and processed directly between bank accounts, reducing exposure to fraud.
• Compliance support – The system supports stringent Dutch and European KYC and AML requirements.

This alignment ensures that JOI Gaming can meet the expectations of players while simultaneously maintaining regulatory compliance.

A statement of intent from JOI Gaming

In public remarks, Eric Olders, CEO & Chairman of JVH Gaming & Entertainment Group and founder of JOI Gaming, emphasized the company’s player-first philosophy.

“At JOI gaming, we put players at the heart of our decisions. Partnering with Trustly means we can deliver the fast, secure, and seamless payment experience our customers value, 24/7,” Olders stated.

The emphasis on speed, security, and customer satisfaction reflects a growing industry awareness that payment processes play a direct role in player trust and retention.

Trustly’s perspective on the Dutch market

For Trustly, the agreement with JOI Gaming marks another step in strengthening its footprint in the Netherlands. The company’s Vice President of Gaming, Vasilije Lekovic, noted:

“The partnership with JOI gaming strengthens our position as the leading payment provider for online gambling in The Netherlands. With instant payments, iDEAL, and open banking data in one package, we’re confident we’ll add value for JOI gaming and its players.”

This statement underscores Trustly’s focus on consolidating its role as the preferred payment partner in regulated markets, where compliance and innovation must go hand in hand.

The competitive landscape in the Netherlands

The Dutch iGaming market is strictly regulated by the Kansspelautoriteit (KSA), the national gambling authority. Licensed operators face rigorous requirements, including:

• Transparent and secure payment solutions
• Strict adherence to responsible gaming practices
• Reporting obligations for AML and fraud prevention
• Player verification before deposits and withdrawals

Given these conditions, payment providers have become more than technical partners; they are compliance facilitators. By choosing Trustly, JOI Gaming is aligning itself with a partner already known for its regulatory compatibility in multiple European jurisdictions.

This step positions JOI Gaming strongly in a marketplace where both players and regulators scrutinize every aspect of an operator’s offering.

Why instant payouts matter to players

Instant payouts are not merely a convenience; they influence customer trust and brand loyalty. Surveys suggest that many players choose platforms based on the reliability and speed of withdrawals. Long delays can cause dissatisfaction and even raise concerns about transparency.

By guaranteeing that winnings are transferred in real time, JOI Gaming addresses one of the biggest pain points for users in the sector. The psychological reassurance of immediate access to funds enhances the perception of fairness and reliability, reinforcing the operator’s credibility in a crowded field.

Security and compliance as priorities

In online gaming, the speed of payments must be balanced with robust security and legal safeguards. Trustly’s open banking approach reduces reliance on intermediaries and minimizes risks of fraud and identity theft. Direct bank-to-bank transfers provide transparency and traceability, which are essential under AML regulations.

For JOI Gaming, this means reducing the operational risks associated with fraudulent activities while ensuring that legitimate players can transact smoothly. Trustly’s infrastructure also supports real-time monitoring and reporting, helping operators demonstrate compliance to regulators.

The broader impact on the industry

The partnership between JOI Gaming and Trustly reflects broader changes across the European iGaming sector:

• Player-centric models – Operators are increasingly investing in services that directly enhance the user experience, such as instant payments.
• Technology-driven compliance – Providers that combine security with regulatory readiness are becoming essential.
• Global competitiveness – Dutch operators are competing not only within their domestic market but also against international platforms. Strong partnerships help them maintain a competitive edge.

Looking ahead

The agreement between JOI Gaming and Trustly is likely to serve as a case study in how Dutch operators can balance compliance, security, and customer satisfaction in a highly regulated environment. With payment solutions now recognized as a key differentiator, partnerships of this kind will continue shaping the competitive dynamics of the sector.

For players, the practical outcome is straightforward: faster, safer, and more transparent payments that enhance confidence in regulated operators. For regulators, it demonstrates a commitment by operators like JOI Gaming to prioritize secure financial practices.

Conclusion

JOI Gaming’s decision to appoint Trustly as its primary payment partner in the Netherlands highlights the growing role of payments in the iGaming ecosystem. Beyond convenience, the collaboration underscores a commitment to player trust, regulatory compliance, and industry innovation.

By leveraging Trustly’s expertise in open banking and instant transactions, JOI Gaming positions itself as a forward-looking operator, aligning with both consumer expectations and regulatory standards. As the Dutch market continues to evolve, this partnership illustrates how operational decisions in payments can define broader industry strategies.

FAQs

What is JOI Gaming?
JOI Gaming is a Dutch online gaming operator and part of the JVH Gaming & Entertainment Group, a leading company in the regulated gaming sector.

Why did JOI Gaming choose Trustly?
The company selected Trustly for its secure open banking technology, instant payouts, seamless iDEAL integration, and compliance-ready solutions.

What is iDEAL?
iDEAL is the most popular online payment method in the Netherlands, allowing direct transfers between bank accounts in real time.

How do instant payouts work with Trustly?
Through Trustly’s open banking network, winnings can be transferred directly from the operator to the player’s bank account, 24/7, in real time.

Does this partnership affect regulatory compliance?
Yes, Trustly supports strict KYC and AML standards, helping JOI Gaming meet Dutch and European regulatory requirements.

Are Trustly payments secure?
Yes, Trustly’s system uses direct bank-to-bank transfers with encryption, reducing fraud risks and ensuring high levels of transaction security.

How does this benefit players?
Players gain faster access to winnings, improved trust in the platform, and a seamless deposit and withdrawal process.

What role does Trustly play in Europe’s gaming market?
Trustly is a leading payment provider for online gaming, widely used across regulated markets in Europe for instant and secure payments.

Will this impact JOI Gaming’s competitiveness?
Yes, offering instant, secure payments gives JOI Gaming an advantage in attracting and retaining players in a competitive Dutch market.

What does this mean for the future of online gaming in the Netherlands?
The partnership signals a trend toward prioritizing payment innovation, security, and compliance as central elements of the player experience.