Kambi and LeoVegas Extend Sportsbook Deal to 2027

Kambi Group plc, a prominent provider of premium sports betting services, and LeoVegas Group, a major operator in the global online gaming sector, have announced the extension of their longstanding business relationship through two strategic agreements. The companies have formalized a multi-year extension of their existing Turnkey Sportsbook deal while simultaneously entering into a new agreement for Kambi’s advanced Odds Feed+ solution.

This dual arrangement not only solidifies the working relationship between the two gaming entities but also positions both parties to continue developing sportsbook capabilities amid increasing market demand for tailored, scalable, and compliant betting solutions.

Extension of Turnkey Sportsbook agreement through 2027

Under the terms of the renewed Turnkey Sportsbook agreement, LeoVegas Group will continue to use Kambi’s comprehensive sports betting platform until the end of 2027. This arrangement provides continued backing for LeoVegas's operational framework as the company gradually shifts toward deploying its own proprietary sportsbook platform.

The renewal of the partnership reflects LeoVegas’s continued confidence in the reliability and quality of Kambi’s offerings, especially during a time of ongoing technological evolution. With brands such as LeoVegas, BetMGM, BetUK, and expekt under its umbrella, the group will continue to benefit from Kambi’s established platform during the migration process, ensuring business continuity and compliance in all regulated markets.

Strategic addition of Odds Feed+

In parallel with the Turnkey extension, LeoVegas has entered into a separate, long-term agreement to utilize Kambi’s Odds Feed+, a premium odds distribution solution designed for scalability and customization. This agreement is anticipated to remain in effect well beyond 2027, serving as a foundation for continued collaboration between the companies.

Odds Feed+ is considered one of the most robust and reliable solutions in the iGaming industry. It provides operators with access to an extensive and continuously updated library of betting odds, delivered through a unified API interface. For LeoVegas, this integration allows for greater flexibility and control over its in-house trading strategy while maintaining access to Kambi’s meticulously curated data and analytics infrastructure.

An evolution of a decade-long business relationship

The collaboration between Kambi and LeoVegas is not new. The two companies first partnered in 2016, and the relationship has evolved considerably over the past decade. From early implementation to joint innovation in sportsbook offerings, both companies have benefited from each other’s expertise in delivering legal, high-quality sports betting solutions to international markets.

Speaking about the renewed partnership, Werner Becher, CEO of Kambi, commented:

“Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”

His remarks reflect not only confidence in Kambi’s product portfolio but also satisfaction in the long-standing collaborative spirit between the two firms.

Navigating the regulatory landscape with compliant solutions

Both Kambi and LeoVegas operate in multiple regulated jurisdictions where compliance and licensing are paramount. Kambi’s sportsbook platform, known for its adherence to stringent regulatory frameworks, is often regarded as a trusted option for operators seeking a reliable white-label or turnkey solution.

For LeoVegas, which continues to expand its global presence, partnering with a compliance-oriented provider like Kambi offers strategic advantages. In an era of increased regulatory scrutiny in jurisdictions such as the European Union, North America, and parts of Asia-Pacific, the combination of Kambi’s proven compliance architecture with LeoVegas’s operational scale supports continued legal operation and market expansion.

Benefits of the Odds Feed+ integration

Kambi’s Odds Feed+ solution offers a competitive edge through several key features:

• Customizability: Operators can tailor the feed to match their brand’s market strategy.
• Consistency: A single API ensures stable and unified odds data across all platforms.
• Scalability: Designed to support growing operators entering new markets.
• Speed: Real-time updates improve responsiveness to market changes.
• Security: Built-in controls reduce risk and ensure data integrity.

LeoVegas’s decision to integrate Odds Feed+ is viewed by industry observers as a forward-looking move that could help the operator maintain competitiveness against both legacy brands and emerging market entrants.

A deliberate shift toward in-house sportsbook capabilities

The renewed partnership also highlights LeoVegas’s gradual transition toward an in-house sportsbook. Rather than making a rapid and risky overhaul, LeoVegas is pursuing a phased migration approach. This method enables the operator to build and refine internal systems while continuing to benefit from Kambi’s operational stability and established infrastructure.

With access to Odds Feed+, LeoVegas gains the freedom to blend in-house developments with proven outsourced solutions, creating a hybrid model that offers both flexibility and regulatory assurance.

Industry implications and competitive positioning

The continuation and expansion of the partnership may be viewed as a strategic maneuver within the highly competitive iGaming and sports betting space. While many operators struggle with fragmented or outdated betting systems, LeoVegas appears to be investing in a unified, future-proof architecture supported by both proprietary and third-party solutions.

For Kambi, the partnership serves as further validation of its product strength and reliability. Despite a growing number of software providers in the market, its selection by a well-established operator like LeoVegas affirms Kambi’s role as a top-tier solution provider in global sports betting.

A sustainable roadmap for both parties

From a strategic standpoint, the dual agreements between Kambi and LeoVegas point toward a sustainable, long-term roadmap. With defined exit points and migration timelines, both companies retain operational flexibility while maintaining strong foundations for mutual support and innovation.

As global regulations evolve and technological capabilities expand, such partnerships will likely serve as benchmarks for future collaborations in the sector.

Conclusion

The dual agreement between Kambi Group plc and LeoVegas Group—consisting of a Turnkey Sportsbook extension through 2027 and a separate long-term Odds Feed+ deal—marks a critical step forward in the evolution of their decade-long relationship. As LeoVegas transitions toward in-house capabilities, the continued reliance on Kambi’s systems ensures operational integrity and regulatory compliance. At the same time, Kambi benefits from sustained business and the opportunity to innovate alongside one of the industry's leading operators.

This partnership reflects a broader trend in the iGaming industry where hybrid models—merging in-house control with premium external support—are increasingly becoming the norm for scalable, compliant, and competitive sports betting solutions.

FAQs

What is the Turnkey Sportsbook partnership between Kambi and LeoVegas?
The Turnkey Sportsbook partnership involves LeoVegas using Kambi’s full-service sports betting platform to support its operations while transitioning to a proprietary system.

How long will the extended Turnkey Sportsbook deal run?
The agreement has been extended through the end of 2027.

What is Odds Feed+ and how does it benefit LeoVegas?
Odds Feed+ is Kambi’s premium odds feed solution that delivers real-time, customizable betting odds via a single API, enhancing trading flexibility for LeoVegas.

Is the Odds Feed+ deal time-limited?
No, the Odds Feed+ agreement extends beyond the Turnkey contract, indicating a longer-term strategic collaboration.

Why is LeoVegas moving to an in-house sportsbook?
LeoVegas is gradually developing its own sportsbook technology to gain greater control, flexibility, and potential cost efficiency in the long run.

How will the transition impact users of LeoVegas’s betting services?
End users are unlikely to experience disruptions, as the migration is gradual and supported by Kambi’s existing infrastructure.

How long have Kambi and LeoVegas been partners?
Their partnership began in 2016, making this a nearly decade-long collaboration.

What brands are involved under the LeoVegas Group?
Brands include LeoVegas, BetMGM, BetUK, and expekt, all of which are part of the extended agreements.

What regulatory benefits does Kambi provide?
Kambi’s platform complies with multiple international regulatory standards, making it a secure choice for operators in licensed jurisdictions.

How does this partnership reflect industry trends?
It highlights the growing use of hybrid models that combine in-house development with established third-party solutions to achieve compliance and scalability.