Kingsbet Launches with Bragg in Czech Republic

Bragg Gaming Group has officially launched a comprehensive turnkey solution for Czech land-based casino operator Kings Entertainment A.S. (Kings). Under the brand name Kingsbet, Kings will manage its online operations in the Czech Republic, leveraging Bragg’s advanced technology and extensive content offerings. This partnership is set to revolutionize the Czech iGaming landscape, introducing innovative features and a robust operational framework to the market.

Comprehensive Agreement and Technology Integration

The agreement between Bragg and Kingsbet is a multifaceted one, involving Bragg providing its Player Account Management (PAM) technology, exclusive content from Bragg studios, and aggregated online casino content via the Bragg HUB. Additionally, the deal includes a fully localized sportsbook integration, achieved in partnership with Altenar. This integration ensures that Kingsbet’s offerings are tailored to the preferences and expectations of Czech players, providing a seamless and engaging user experience.

Bragg’s technology offers Kingsbet an all-in-one solution with robust automation and marketing tools. This comprehensive package is designed to streamline casino and sportsbook operations, ensuring efficiency and scalability. Key components of this solution include the FUZE player engagement toolset, which is designed to enhance player acquisition, conversion, and retention. This toolset includes features such as free rounds, missions, quests, journeys, recommendation engines, and jackpots, all of which contribute to a dynamic and engaging player experience.

Enhanced Operational and Marketing Support

In addition to its technological offerings, Bragg will provide Kingsbet with managed marketing and operational services. These services are critical in ensuring a smooth and effective launch, helping Kingsbet to navigate the complexities of the online gaming market and maximize its potential. This level of support is indicative of Bragg’s commitment to its partners, providing not only the tools but also the expertise necessary to succeed.

This partnership represents one of several strategic deals Bragg has secured to extend its technology solutions to operators in regulated iGaming markets globally. Notably, this marks Bragg’s second PAM and turnkey collaboration in the Czech Republic, underscoring the company’s expanding influence and reputation in the region.

Statements from Industry Leaders

Matevž Mazij, Chief Executive Officer of Bragg Group, expressed his pride in supporting Kings Entertainment, a prominent European entertainment and casino brand, with their full-service turnkey solution. “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino, and poker brand, with our full-service turnkey solution as they transition their market-leading Czech operations online,” Mazij stated. He also highlighted the significance of the new regulations, adding, “The new regulations make this an exciting time to be in the Czech market.”

David Vaněk, Chief Executive Officer of Kingsbet, emphasized the collaborative efforts over the past eight months to prepare for the launch of “kingsbet.cz” ahead of the EURO championship. Vaněk highlighted Kingsbet’s achievement as the first licensed betting and gaming operator in the Czech Republic to comply fully with the new Gambling Act, effective January 2024. “Over the past eight months, both teams worked very hard to prepare the launch of ‘kingsbet.cz’ ahead of the EURO championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024,” Vaněk said.

Kingsbet’s Strategic Ambitions

Kingsbet aims to offer players “The King’s experience” in sports betting and casino, with plans to launch a live casino product by the end of the year. This ambitious expansion is supported by Bragg’s platform, which is expected to provide the necessary tools and competitive product offerings to ensure Kingsbet’s success in the Czech market. The live casino product is anticipated to be a major draw for players, offering an immersive and interactive gaming experience.

Background on Kings Entertainment

Founded in 2003, Kings Entertainment operates three land-based casinos: Kings Rozvadov, Admiral Rozvadov, and Hilton Prague. Kings Rozvadov, in particular, is renowned as Europe’s largest poker arena and hosts a variety of prestigious poker tournaments, including the World Series of Poker (W.S.O.P.). This venue attracts over 500,000 visitors annually, making it a premier gaming destination in Europe.

Holding a 40% share of the Czech land-based casino market, Kings Entertainment is now set to expand into online gambling, a move supported by Bragg’s technological prowess and industry expertise. This expansion is seen as a natural progression for Kings, leveraging its strong brand and market presence to capture a significant share of the burgeoning online market.

Growth Potential in the Czech Online Casino Market

The Czech online casino market is projected to achieve approximately $1 billion in gross win in 2024, reflecting a 30% year-over-year growth from 2023. This surge is partly attributed to the recent amendments in Czech gambling regulations, which have created a more favorable environment for online operators. The inclusion of live dealer games and other enhancements to the regulatory framework are expected to drive this growth, offering players a more diverse and engaging range of gaming options.

Regulatory Changes in Czech Gambling Laws

Under the previous Czech gambling regulations, operators could only offer online RNG games explicitly licensed under the Czech Gambling Act. However, due to pressure from operators and the evolving market dynamics, this list has been expanded to include live dealer games (live casino), with the amendment taking effect on January 1, 2024. This change is part of a broader set of amendments aimed at modernizing Czech gambling laws and creating a more competitive and dynamic market.

The inclusion of live dealer games is a significant development, allowing operators to offer a more authentic and interactive gaming experience. This, coupled with the introduction of a streamlined licensing regime, represents a major shift in the regulatory landscape, providing new opportunities for operators and enhancing the overall market attractiveness.

Future Prospects and Strategic Outlook

The collaboration between Bragg Gaming Group and Kings Entertainment signifies a major step in the evolution of the Czech iGaming landscape. With advanced technology, comprehensive content offerings, and a commitment to regulatory compliance, Kingsbet is poised to deliver a superior online gaming experience to Czech players. This partnership is expected to set new standards in the industry, driving innovation and growth.

As the market continues to grow and evolve, both Bragg and Kingsbet are well-positioned to capitalize on emerging opportunities. Their combined expertise and resources are expected to yield significant benefits, not only for their businesses but also for the wider iGaming community in the Czech Republic.

The future looks promising for both companies, with a shared vision of delivering high-quality, engaging, and compliant gaming experiences. This partnership is a testament to the potential of strategic collaborations in driving industry growth and setting new benchmarks for excellence.

Conclusion

The partnership between Bragg Gaming Group and Kings Entertainment represents a significant milestone in the Czech iGaming market. By combining Bragg’s advanced technology and Kings Entertainment’s robust market presence, Kingsbet is well-positioned to offer a superior online gaming experience. This collaboration not only aligns with the latest regulatory changes but also sets a new standard for innovation and excellence in the industry. As the Czech market continues to grow, this strategic alliance is poised to drive substantial growth and enhance the overall gaming landscape in the region.

Frequently Asked Questions (FAQ)

What is Bragg Gaming Group’s role in Kingsbet’s online launch?
Bragg Gaming Group provides Kingsbet with advanced Player Account Management technology, exclusive content, and a localized sportsbook integration, facilitating the seamless launch of Kingsbet’s online operations in the Czech Republic.

Who are Kings Entertainment A.S.?
Kings Entertainment A.S. is a prominent Czech casino operator managing renowned properties such as Kings Rozvadov, Admiral Rozvadov, and Hilton Prague, with a significant presence in the European poker scene.

What technology does Bragg offer Kingsbet?
Bragg offers a comprehensive solution including Player Account Management technology, the FUZE player engagement toolset, aggregated casino content, and a localized sportsbook integration through Altenar.

How does Bragg’s FUZE toolset benefit Kingsbet?
The FUZE toolset enhances player engagement through features like free rounds, missions, quests, journeys, recommendation engines, and jackpots, significantly boosting player acquisition, conversion, and retention.

What are Kingsbet’s plans for their online platform?
Kingsbet plans to offer an exceptional sports betting and casino experience, with the addition of a live casino product expected by the end of the year, providing a comprehensive gaming experience to Czech players.

How does the Czech market look for online casinos?
The Czech online casino market is projected to reach approximately $1 billion in gross win by 2024, representing a 30% growth from 2023, driven by favorable regulatory changes and market dynamics.

What recent changes have been made to Czech gambling regulations?
Recent amendments to Czech gambling laws include the inclusion of live dealer games and the introduction of a streamlined licensing regime for operators, effective January 1, 2024, enhancing the market’s competitiveness and attractiveness.

What is Kings Entertainment’s market share in the Czech land-based casino market?
Kings Entertainment holds a commanding 40% share of the Czech land-based casino market, making it a leading player in the region with significant influence and reach.

Why is Kingsbet significant in the Czech iGaming market?
Kingsbet is the first licensed operator in the Czech Republic fully compliant with the new Gambling Act, positioning it as a pioneering force in the market with advanced technology and innovative offerings.

What makes the collaboration between Bragg and Kings Entertainment notable?
This partnership combines Bragg’s cutting-edge technology and Kings Entertainment’s extensive market presence, promising to deliver a superior and compliant online gaming experience to Czech players, setting new industry standards.