PPC Case Study – Lice Removal Treatment NJ

Challenge

Let’s dive into a recent PPC case study for a lice removal treatment center in New Jersey. The primary challenge was to increase conversions while lowering the cost per conversion, as the client was spending more money without seeing any significant results. Additionally, there were complaints regarding optimization.

After analyzing the account, we discovered that there were no negative keywords added, no ad extensions, and no call tracking. We knew we had our work cut out for us.

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Solution & Process

Our solution involved rebuilding the PPC campaigns from scratch, segmenting them by time of day and ad groups by services. We also fully optimized all campaigns and added all types of extensions to improve ad visibility. We requested the client to showcase something unique, different, or better on the landing page to attract users and improve their overall experience.

We also set up call tracking numbers to allow for better conversion analysis, which enabled us to differentiate between phone call conversions originating from AdWords mobile ads versus those originating from landing pages. This gave us complete attribution for all conversion types within the campaigns and provided our client with concrete cost-per-acquisition and ROI numbers.

Results

The results were impressive. Our efforts led to higher conversions and click-through rates with more efficient ad spend. Overall, conversions increased from 175 in January to 238 in March, showcasing a significant improvement.

Final Thought

We were thrilled with the outcome and proud to have helped our client achieve their goals. If you’re facing similar challenges with your PPC campaigns, be sure to download our lice removal treatment NJ case study to learn more about our process and solutions.