Signup+ Reduces Onboarding Time in iGaming Platforms

TrueLayer, Europe’s leading open banking payments network, has unveiled performance data for its innovative product, Signup+, for the first time. The announcement marks a significant step forward in transforming the user onboarding experience for the iGaming industry. Designed to eliminate the frustrating and time-consuming process of manual user registration, Signup+ is poised to drastically enhance the player onboarding journey by enabling users to register, deposit, and begin playing in under 60 seconds.

The product is already live with key gaming clients, including WhiteHat Gaming and Stakemate, and it promises to streamline player sign-ups, reduce drop-off rates, and improve overall user satisfaction. By providing an optimized, frictionless onboarding process, TrueLayer’s Signup+ is helping gaming merchants increase their conversion rates, all while offering enhanced security measures to prevent issues such as underage gambling and fraud.

Revolutionizing User Experience in iGaming

In the world of iGaming, the user onboarding process is often riddled with friction points. Long registration times, manual identity verification procedures, and cumbersome payment setups can lead to high drop-off rates and a negative experience for players. Signup+ aims to resolve these challenges by drastically reducing the time it takes to register, deposit, and play, all in a single seamless flow.

The data released today by TrueLayer highlights the impressive performance results achieved by its existing gaming clients who have adopted Signup+. With new users now able to register, deposit, and play in under 60 seconds, the product significantly shortens the time-to-play journey, ultimately leading to an enhanced customer experience and a reduction in abandoned sign-ups. This fast-tracked onboarding process not only improves player satisfaction but also allows operators to capture a greater volume of customers who may have otherwise left due to frustration or delays.

Driving Increased Conversion Rates and Player Volume

One of the standout features of Signup+ is its impact on onboarding drop-off rates. Traditional registration processes often see players abandon the sign-up journey due to frustration with long, complicated forms or issues with payment methods. TrueLayer’s Signup+ addresses these pain points by offering a simplified, faster registration experience. According to data shared by key merchants such as Stakemate, WhiteHat Gaming, and Plucky, Signup+ has halved the drop-off rate during onboarding flows. This substantial reduction in abandonment is driving more players to complete their registration and make their first deposit, significantly boosting customer acquisition and conversion rates.

Moreover, the performance data also reveals that the increased ease of use and reduced friction provided by Signup+ has led to a remarkable rise in the number of first-time depositing customers. The seamless sign-up and deposit process makes it easier for players to engage with gaming platforms, ensuring a smoother transition from registration to active play.

Increased Transaction Values and Higher Customer Trust

In addition to driving higher player volumes, Signup+ has also contributed to an increase in transaction values. The reduction in friction during the registration and deposit process, combined with the trust generated by streamlined identity verification, has led to an average transaction value increase of up to 30%. This uptick is a direct result of the improved user experience and enhanced security measures that have reduced concerns over fraud and abuse.

For gaming merchants, this boost in transaction value presents an opportunity to increase revenue while simultaneously building stronger relationships with players who feel more confident using the platform. The trust built through Signup+’s seamless onboarding and secure payments process also encourages greater player engagement and long-term loyalty.

Ensuring Regulatory Compliance and Enhancing Safety

In the highly regulated iGaming industry, ensuring compliance with age and identity verification regulations is crucial. Signup+ offers best-in-class identity verification to eliminate the possibility of underage gambling, which is a significant concern for operators in jurisdictions with strict age-restriction laws. The solution also reduces the risk of bonus abuse and card fraud, further enhancing the safety of the platform for both merchants and players.

By integrating these robust identity verification measures directly into the onboarding process, Signup+ provides peace of mind for gaming operators, knowing that they are in full compliance with regulatory requirements while minimizing the risk of fraud or unauthorized access.

A Game-Changer for iGaming Merchants and Players

TrueLayer’s Signup+ product has already shown great promise in improving the onboarding experience for both iGaming operators and their players. Arya Tayebi, the founder and CEO of Stakemate, shared his excitement about the product’s impact, noting, “At Stakemate, we are constantly looking for ways to reduce user friction while also maintaining a high degree of regulatory compliance. Signup+ has enabled our users to have arguably the fastest signup and deposit experience in one go.”

For operators, Signup+ represents a significant opportunity to increase conversion rates, reduce friction, and build stronger, more trusting relationships with players. The ability to complete the entire onboarding process in under 60 seconds is a powerful differentiator that sets platforms using Signup+ apart from competitors still relying on traditional, cumbersome registration flows.

Upcoming Launches and New Solutions

Today’s performance data release comes at a pivotal time for TrueLayer, coinciding with the opening day of ICE 2025 in Barcelona, one of the largest gaming industry trade shows. The company is set to showcase its innovative solutions, including Signup+, at Booth 4A44. During the event, TrueLayer will offer live demos of the product and how it helps users get “playing in 60 seconds.” This presents a valuable opportunity for iGaming operators to see firsthand how Signup+ can improve user acquisition, streamline payment flows, and ensure regulatory compliance.

In addition, TrueLayer will also be previewing its highly anticipated Transaction Verified Payouts (TVP) product, which has been developed in collaboration with leading iGaming operators for the UK market. The TVP solution is set to launch in early 2025 and promises to further revolutionize the payment landscape within the iGaming industry.

The Future of iGaming Payments and Onboarding

With the success of Signup+, TrueLayer is well-positioned to continue driving innovation in the iGaming payments space. As the industry evolves, operators will increasingly seek solutions that not only optimize the user experience but also enhance security and compliance. TrueLayer’s focus on reducing friction, improving trust, and ensuring regulatory adherence will remain central to the company’s product development strategy.

As gaming operators continue to face pressure to enhance player acquisition and retention while navigating complex regulatory environments, products like Signup+ will become essential tools for achieving these goals. By offering a streamlined, secure, and efficient onboarding process, TrueLayer is helping to pave the way for a new era of iGaming payments and customer experiences.

Conclusion

TrueLayer’s Signup+ has proven to be a game-changer for the iGaming industry, delivering impressive results for its partners by reducing onboarding time, increasing conversion rates, and enhancing player safety. With its continued focus on frictionless user experiences, regulatory compliance, and innovative payment solutions, TrueLayer is set to play a pivotal role in shaping the future of online gaming and payments.

FAQs

What is TrueLayer's Signup+ product?
TrueLayer’s Signup+ is a product designed to streamline the user registration, deposit, and play process in under 60 seconds, enhancing the user experience in iGaming platforms.

How does Signup+ improve the user experience?
Signup+ reduces friction by eliminating tedious manual onboarding steps, making the process faster and more seamless, leading to increased player satisfaction and faster time-to-play.

Which gaming platforms use Signup+?
Signup+ is currently live with major gaming clients such as WhiteHat Gaming, Stakemate, and Plucky, who have reported positive results from its implementation.

What impact has Signup+ had on drop-off rates?
Signup+ has halved the drop-off rate during onboarding, significantly reducing abandoned sign-ups and boosting the number of first-time depositing customers.

How does Signup+ affect transaction values?
Due to reduced friction and enhanced trust, merchants have reported an increase in average transaction values of up to 30%.

Does Signup+ ensure compliance with regulations?
Yes, Signup+ integrates best-in-class age and identity verification, ensuring that operators comply with age-restriction regulations and reducing the risk of fraud.

What are the key benefits of Signup+ for gaming operators?
Signup+ helps gaming operators increase conversion rates, reduce onboarding time, and enhance security by verifying player identity and eliminating underage play.

What role does TrueLayer play in the iGaming industry?
TrueLayer provides payment solutions and open banking technology that enable iGaming platforms to streamline user onboarding, enhance security, and improve conversion rates.

What is the upcoming Transaction Verified Payouts product?
TrueLayer's Transaction Verified Payouts (TVP) product is set to launch in early 2025 and will provide a secure and efficient payout solution for the iGaming industry.

Where can I see a demo of Signup+?
TrueLayer will be offering demos of Signup+ at ICE 2025 in Barcelona, at Booth 4A44, showcasing its fast registration and deposit process.