SkillOnNet’s BacanaPlay Gets Major Push in Portugal

Global entertainment giant SkillOnNet has launched an exciting and dynamic marketing campaign for BacanaPlay, its premier Portuguese-language online casino brand. The campaign, which combines TV and billboard promotions, introduces a fresh, bold, and exciting message to audiences in Portugal. It is designed to bring the BacanaPlay brand closer to Portuguese players, engaging them through an innovative blend of entertainment, humor, and action.

The Star Power of Ljubomir Stanisic

A key aspect of the campaign is its star ambassador, Ljubomir Stanisic, one of Portugal's most iconic and beloved TV personalities. Born in Sarajevo, Stanisic has established himself as a prominent figure in the Portuguese culinary world, earning a Michelin star and hosting several successful TV shows. He is widely recognized for his charisma, high energy, and unfiltered approach to life, making him an ideal fit for BacanaPlay's message of fearless fun.

Ljubomir's status as a household name is invaluable for BacanaPlay’s marketing campaign. His charisma and influence connect with a diverse audience, enabling the brand to convey its core values in a genuine and approachable way. Whether he's hosting Hell’s Kitchen Famosos or Pesadelo na Cozinha, Stanisic's television appearances have earned him the trust and admiration of millions of fans across Portugal. His participation in the BacanaPlay campaign only strengthens the brand’s position as an entertainment powerhouse in the country.

The Campaign Concept: “Press Play on Life”

The tagline “Dá um play na vida” — translated as “Press Play on Life” — encapsulates BacanaPlay's core message: step out of the mundane and embrace a more exciting, thrilling, and unpredictable lifestyle. The brand encourages players to take a leap into the unknown, to try something different, and to savor life with a sense of adventure.

In line with this message, the BacanaPlay TV ad features Ljubomir Stanisic in a role that is anything but ordinary. The commercial opens with Stanisic in his typical kitchen setting, preparing a meal, when suddenly he is whisked away into a stylized Wild West Saloon. There, he interacts with an array of colorful characters in a setting that mirrors the unexpected excitement BacanaPlay promises.

As the scene progresses, the tension builds and a bar fight ensues, with cards, chips, and dust flying in slow motion. This chaotic moment serves as a perfect metaphor for the entertainment BacanaPlay offers: unpredictable, thrilling, and above all, fun. The scene is cinematic in nature, highlighting the immersive qualities of the BacanaPlay platform and reinforcing the brand’s commitment to delivering more than just games, but an entire experience.

A Nationwide Presence

The campaign kicked off in Portugal with a heavy TV presence, complemented by widespread Out-of-Home (OOH) marketing. Bold, eye-catching billboards and posters have been strategically placed in major urban centers across the country, ensuring that BacanaPlay’s message reaches a broad audience. These billboards utilize a mix of traditional print and dynamic digital displays to captivate the attention of commuters, tourists, and locals alike.

Through this nationwide blitz, BacanaPlay is ensuring that the message of “Press Play on Life” reaches as many people as possible. From Lisbon to Porto, and from Faro to Coimbra, BacanaPlay’s presence is becoming more and more ingrained in the cultural landscape of Portugal.

BacanaPlay’s Growth in Portugal

Since its launch in 2020, BacanaPlay has become one of the leading online casino brands in Portugal. Its growth has been fueled by several high-profile marketing campaigns, engaging players with exciting offers, promotions, and an intuitive gaming experience. SkillOnNet, the company behind BacanaPlay, has strategically positioned the brand as a fun, engaging, and dynamic alternative to traditional casinos.

As Portugal’s online gambling market continues to expand, BacanaPlay has established itself as a top choice for Portuguese players who want more than just a place to gamble. BacanaPlay is a lifestyle brand that embodies excitement, risk-taking, and the joy of living life to the fullest. By leveraging its strong marketing initiatives and collaborations with influential figures like Ljubomir Stanisic, BacanaPlay has solidified its place in the hearts of Portuguese gamers.

Pedro Garcia’s Vision for BacanaPlay

Pedro Garcia, the Portuguese Country Manager at SkillOnNet, spoke about the significance of the campaign and BacanaPlay’s mission in a recent interview. He emphasized that the brand's purpose goes beyond offering a platform for online gaming: “With this campaign, we wanted to show that BacanaPlay isn’t just a gaming platform — it’s a mindset. It’s about stepping out of the everyday and into something more exciting, more cinematic. ‘Dá um play na vida’ is our way of saying ‘live boldly, have fun.’”

Garcia continued, “Ljubomir was the perfect choice — he’s fearless, he’s intense, and he knows how to turn life into an experience. That’s exactly what BacanaPlay is all about.”

BacanaPlay's alignment with Stanisic's high-energy persona speaks volumes about the brand's ability to merge entertainment with marketing. It also underlines the company's commitment to providing its users with more than just games, but with the tools to enhance their lives through enjoyment and exploration.

What the Future Holds for BacanaPlay

Looking ahead, BacanaPlay is set to continue growing and innovating in the online gambling sector. With Portugal’s legal online gaming landscape maturing, BacanaPlay is well-positioned to maintain its dominance. The brand's innovative approach to marketing, featuring well-known figures like Ljubomir Stanisic and a dynamic mix of TV and OOH campaigns, promises to keep BacanaPlay at the forefront of players’ minds.

In addition, SkillOnNet is investing in enhancing the gaming experience itself. As part of its commitment to expanding its offerings, BacanaPlay plans to roll out new games, promotions, and interactive features that will further strengthen its position in the Portuguese market.

Conclusion: BacanaPlay’s Bold Approach to Online Gambling

BacanaPlay is not just about playing games — it's about living life with boldness and enthusiasm. The recent campaign starring Ljubomir Stanisic is a powerful statement of the brand's commitment to fun, excitement, and the thrill of taking risks. As BacanaPlay progresses and expands, it remains committed to providing its players in Portugal and beyond with thrilling and unforgettable experiences.

Through creative campaigns, high-profile partnerships, and a focus on immersive gameplay, BacanaPlay is well on its way to becoming a cornerstone of Portugal’s online gaming landscape. The brand has successfully turned online gambling into an experience that players are eager to embrace, making it one of the most exciting options for those looking for a little extra thrill in their lives.

FAQs

What is BacanaPlay?
BacanaPlay is a Portuguese-language online casino brand launched by SkillOnNet. It offers a variety of online casino games, including slots, table games, and live dealer options.

Who is Ljubomir Stanisic?
Ljubomir Stanisic is a Michelin-starred chef and one of Portugal's most well-known TV personalities. He is the star ambassador for BacanaPlay’s latest marketing campaign.

What is the main message of BacanaPlay's campaign?
The central message of BacanaPlay's campaign is to “Press Play on Life,” encouraging players to step out of the ordinary and experience thrilling, cinematic fun through the online casino platform.

Why was Ljubomir Stanisic chosen as the ambassador?
Ljubomir Stanisic was chosen for his fearlessness, high-energy personality, and cultural impact in Portugal. He perfectly embodies BacanaPlay's ethos of fun, boldness, and excitement.

What does the “Press Play on Life” tagline mean?
“Press Play on Life” encourages players to embrace adventure, step out of their routine, and experience a life filled with excitement and fun through BacanaPlay.

When did BacanaPlay’s new campaign launch?
The new campaign was launched in April 2025, with a nationwide TV ad and Out-of-Home marketing blitz across Portugal.

Where can I see BacanaPlay’s ads?
BacanaPlay’s ads can be seen on television, as well as on billboards and digital displays in major urban centers across Portugal.

What type of games can I play on BacanaPlay?
BacanaPlay offers a variety of online casino games, including slots, table games, and live dealer games, designed to provide a dynamic and engaging experience for players.

How has BacanaPlay grown since its launch?
Since its launch in 2020, BacanaPlay has become one of Portugal’s leading online casinos, using bold marketing campaigns and innovative promotions to engage Portuguese players.

What is SkillOnNet’s role in the BacanaPlay campaign?
SkillOnNet is the parent company behind BacanaPlay, and they are responsible for the brand's development, marketing, and continued growth in the Portuguese online gambling market.