SMO Case Study – Auto Dealer Client

Challenge

The Auto Dealer Client faced the challenge of lowering the cost per result while increasing organic engagement on their social media accounts. They were struggling with inconsistent social media posting, unattractive content, and lack of proper monitoring of their ad campaigns.

Solution & Process

To tackle these issues, we started by creating social media content that was relevant to the business and using attractive images to increase engagement. We also shared these posts on relevant groups and focused on posts with proper calls to action. By posting at optimal times when the fans were most active, we were able to increase organic engagement and Facebook page likes.

To increase traffic and leads for the client’s website, we created attractive ad copies and started doing A/B testing with different images, headlines, and ad text. Using carousel ads on Facebook, we were able to narrow down the target audience and increase website traffic while decreasing the cost per result. As a result, we were able to generate 100+ quality leads for the client’s website.

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(Organic Engagement)

Result of website traffic ad campaign

Result of lead generation ad campaign