SMO Case Study – Veterinary Business
Challenge
Let’s talk about a recent SMO case study in the veterinary business. The main challenge was to generate engagement and reach for the social media pages and generate traffic for their website, as these pages usually receive low engagement and website traffic.
Upon conducting a detailed study, we discovered that the organic likes, reach, and engagement were too low. The page lacked consistency in postings, attractive images for engagement, variety in content, and regular monitoring. We knew we had our work cut out for us.
Download Case Study
Solution & Process
To turn things around, we started with conducting research on the website, their services, and what they offer. We began posting motivational posts, facts, trivia, and fun facts to increase engagement and connect with the audience. We also posted images on a daily basis, with a focus on sharing animal videos to garner more likes and engagement.
Our objectives were clear – to increase organic page likes, increase engagement on posts, post on a daily basis, share animal videos to get more likes and engagement, and monitor the page daily.
Results
The results were impressive. Our turning point in increasing page likes and engagement was sharing videos of animals, which connected the audience with the page. Over time, we saw steady progress on the page in terms of organic likes and engagement, thanks to our strategies and careful monitoring.
Dynamic changes in Organic Page Likes
Example of Business Post (Reach)
Example of a Video (Engagement)
Example of a Fact Post
Antar
As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.
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