The UK Advertising Standards Authority (ASA) has issued formal warnings to Betway and Kwiff following the publication of advertisements that the regulator deemed likely to appeal to individuals under the age of 18. Both cases highlight the growing scrutiny on gambling marketing practices in digital environments, particularly where youth exposure remains a pressing concern....
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iGaming News, Laws
September 24, 2025
ASA rules William Hill slot promo irresponsible
The United Kingdom’s Advertising Standards Authority (ASA) has ruled that a promotional campaign by the gambling operator William Hill breached established advertising standards, citing that it encouraged irresponsible gaming behavior....
iGaming News, Laws
July 23, 2025
ASA warns Hollywoodbets over underage gambling ad
The United Kingdom’s Advertising Standards Authority (ASA) has issued a formal warning to gambling operator Hollywoodbets, following a complaint that one of the company’s advertisements was visible to a minor...
iGaming News, Laws
July 9, 2025
ASA clears Buzz Bingo over action figure complaints
The UK Advertising Standards Authority (ASA) has ruled in favor of Buzz Bingo following an investigation into a Facebook advertisement that some complainants claimed might appeal to minors. The decision...
iGaming News, Laws
June 11, 2025
ASA rules Ladbrokes ads breached youth protection codes
In a recent decision that reinforces regulatory vigilance over gambling advertisements in the United Kingdom, the Advertising Standards Authority (ASA) has upheld two formal complaints lodged against LC International, trading...
iGaming News, Laws
June 4, 2025
LiveScore Bet reprimanded by ASA over gambling ad error
LiveScore Bet, the online sports betting platform, has found itself at the center of regulatory scrutiny following a ruling by the United Kingdom’s Advertising Standards Authority (ASA). The ASA upheld...
iGaming News, Laws
March 26, 2025
ASA bans PokerStars Instagram ad for misleading gambling
The UK’s Advertising Standards Authority (ASA) has issued a ban on a PokerStars Instagram advertisement, citing its failure to adhere to responsible gambling guidelines. The ad, which featured prominent social...