The Maltese Labour government’s promotional campaign for its 2026 budget has ignited significant debate across political and public circles. Marketed with the bold slogans “the best in history” and “a family affair,” the campaign aimed to portray the budget as an unprecedented initiative designed to ease the cost of living and uplift working families. However, as the advertisements reached billboards, television screens, and social media platforms, a new controversy emerged—one that has overshadowed the intended message....

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