Sportradar, a global leader in sports technology and data solutions, has further enhanced its marketing service ad by integrating paid search as part of its offerings. This new feature is designed to assist betting operators in improving customer acquisition through more targeted digital advertising. As paid search accounts for up to 50% of many operators' digital marketing budgets, Sportradar's addition of this feature provides a comprehensive solution to meet the growing needs of the online betting and gaming industry....
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Business News, iGaming News
July 11, 2024
Sportradar & UEFA Extend Data Rights Agreement
In a significant development for the 3sports and 3betting industries, @Sportradar Group AG and @UEFA (Union of European Football Associations) have announced an extension of their existing exclusive betting data...
Companies & People
July 3, 2024
Carsten Koerl: Leading Sportradar to Excellence
Carsten Koerl, the visionary founder and CEO of @Sportradar, has been a driving force behind the company’s ascent from a modest tech startup to a global powerhouse in #sportsdata and...