Tivoli Casino grows with ELA Games portfolio

ELA Games, a rapidly rising modern iGaming development studio, has entered into a strategic partnership with Danske Licens Spil, one of Denmark's foremost iGaming operators. The collaboration marks a key milestone for ELA Games as it ventures into the Scandinavian gaming space, solidifying its presence on the Tivoli Casino platform.

The Tivoli Casino platform, launched in 2012, is one of the most recognized brands in the Danish iGaming sector. Known for its blend of entertainment and gaming sophistication, Tivoli Casino has long been associated with high-quality gaming experiences that appeal to a broad range of Danish players. By onboarding a selection of ELA Games’ titles, the platform further enriches its content offering with innovative, visually captivating games designed for engagement and longevity.

Enhancing player experience with ELA Games’ flagship titles

The partnership will bring several of ELA Games’ most popular and engaging games to the Tivoli Casino portfolio. Among the key titles being introduced are Lucky Dwarfs and Madshow Circus, two games that have garnered attention for their imaginative design, unique mechanics, and social gaming features.

Lucky Dwarfs offers a whimsical journey through a fantasy world filled with colorful characters and interactive elements that keep players immersed. Meanwhile, Madshow Circus delivers a high-energy experience inspired by the spectacle and chaos of a circus, complete with rich animations and innovative gameplay sequences that enhance player retention.

These titles exemplify ELA Games’ signature approach to game development: a combination of creativity, advanced technological integration, and user-centered design. Their addition to Tivoli Casino is expected to increase customer engagement, expand the platform’s audience, and strengthen both brands’ market positions.

Licensing success marks key milestone in European expansion

This partnership is made possible by ELA Games’ recent acquisition of a game supplier license from the Danish Gambling Authority (DGA), allowing the studio to officially operate in Denmark. The Danish license represents the fourth such authorization for the company, complementing its existing certifications from the Malta Gaming Authority (MGA), the Swedish Gambling Authority, and the Romanian National Gambling Office.

The addition of Denmark to ELA Games’ list of licensed markets is a strategic advancement that aligns with the company’s long-term vision of becoming a dominant force in the European iGaming ecosystem. Licensing in regulated markets is not only a compliance measure but also a testament to the studio’s commitment to transparency, player protection, and fair gaming practices.

A message from ELA Games leadership

Marharyta Yerina, Managing Director of ELA Games, expressed enthusiasm about the partnership and the opportunities it represents.

“Our partnership with Danske Licens Spil enables us to enter the Danish market through the Tivoli Casino brand and highlights our ambitious expansion and sustainable growth,” Yerina said. “We’re excited to introduce our games to a new target audience, and we hope to create market-specific games that resonate with Danish players to ensure we become a recognisable figure.”

Yerina’s remarks underscore the company’s customer-centric approach, particularly its intent to develop localized content that appeals to regional tastes while maintaining the high production values for which ELA Games is known.

2024: A landmark year for growth and innovation

The partnership with Danske Licens Spil comes on the heels of an exceptionally successful year for ELA Games. In 2024, the studio launched 15 new games, significantly increasing its production capabilities to a rate of two releases per month. This surge in output reflects not just operational efficiency but a growing demand for ELA’s game content across Europe and beyond.

To support its aggressive production schedule, ELA Games expanded its workforce by an impressive 68% over the past year. This influx of talent has fueled innovation across departments, from game design and development to marketing and business strategy.

The internal growth also suggests a stable infrastructure that can support long-term scalability, enabling ELA Games to continue its upward trajectory through 2025 and potentially explore new markets, such as Germany, the Netherlands, and other regulated jurisdictions in the near future.

The Danish iGaming landscape and what lies ahead

Denmark has long been viewed as one of Europe’s most mature and well-regulated online gambling markets. The Danish Gambling Authority maintains strict standards for compliance, fair play, and responsible gambling, making it an attractive yet challenging market for new entrants. ELA Games’ entry, therefore, is not only a business success but also an indication of the company’s credibility and professionalism.

With the Tivoli Casino deal now in place, Danish players can expect access to ELA Games’ innovative content over the coming months. The studio has also hinted at the possibility of creating games tailored specifically to Danish cultural themes or gaming preferences—a strategy that has proven successful in other regions.

Broader implications for the European market

The implications of this partnership extend beyond Denmark. For industry watchers, ELA Games' deal with Tivoli Casino is a sign of the studio’s growing ambition and competitiveness in the European iGaming sector. With operations now spanning several key markets, the company is poised to become a serious contender among established gaming studios.

Furthermore, ELA’s licensing strategy demonstrates a clear understanding of the evolving regulatory environment in Europe, where market access is increasingly tied to adherence to national gambling laws. By proactively securing licenses and forming alliances with respected operators, ELA Games is positioning itself as a trustworthy and forward-thinking developer.

Conclusion

ELA Games’ strategic alliance with Danske Licens Spil and the debut of its portfolio on Tivoli Casino is a clear sign of the company’s upward momentum. It reflects both a readiness to scale and a commitment to delivering world-class gaming experiences tailored to regional audiences.

As the studio continues to push the boundaries of creativity and innovation, industry insiders will be watching closely to see where ELA Games lands next. With a proven track record, strong leadership, and a growing footprint across Europe, the future looks promising for this dynamic studio.

FAQs

What is ELA Games?
ELA Games is a modern iGaming development studio known for creating visually rich, innovative slot games with engaging gameplay features.

What is Tivoli Casino?
Tivoli Casino is a Danish online casino platform operated by Danske Licens Spil, offering a wide range of games since 2012.

Why is the partnership between ELA Games and Tivoli Casino significant?
The partnership allows ELA Games to enter the Danish market and expand its European presence while enriching Tivoli Casino’s game portfolio.

Which ELA Games titles are coming to Tivoli Casino?
Key titles include Lucky Dwarfs and Madshow Circus, both recognized for their creative design and engaging mechanics.

Does ELA Games hold a license in Denmark?
Yes, ELA Games recently obtained a game supplier license from the Danish Gambling Authority, enabling legal operation in the country.

How many licenses does ELA Games currently hold?
ELA Games now holds four licenses from Denmark, Malta, Sweden, and Romania, with plans for further expansion.

How did ELA Games perform in 2024?
ELA Games had a strong year in 2024, releasing 15 new games and expanding its team by 68% to support increased production.

What makes ELA Games stand out in the iGaming industry?
ELA Games is known for its focus on innovation, high production values, and player-centric game design tailored to specific markets.

Will ELA Games develop localized content for Denmark?
Yes, the company has expressed interest in creating market-specific games that resonate with Danish players.

What is the future outlook for ELA Games?
With continued expansion, new partnerships, and a robust game pipeline, ELA Games is poised for further success in 2025 and beyond.