SIS and Hollywoodbets expand 49’s live draws in Africa

SIS, also known as Sports Information Services, has broadened its long-standing collaboration with Hollywoodbets through the introduction of two additional 49’s live draws. The development represents a strategic extension of an established partnership between the UK-based live betting content provider and one of Africa’s most prominent betting operators.

The expansion is designed to enhance Hollywoodbets’ live Numbers product by offering players more opportunities to participate in fixed-odds number-based games throughout the day. By introducing Brunchtime and Drivetime draws to its schedule, SIS and Hollywoodbets aim to provide a structured and consistent betting experience that complements existing offerings while maintaining operational integrity and compliance standards.

The move underscores the growing demand for live number draws across regulated African markets and reflects a broader trend among operators seeking to diversify their portfolios with reliable, high-frequency betting formats.

Introduction of Brunchtime and Drivetime 49’s draws

Under the updated agreement, two new 49’s draws will be held daily at specific times aligned with both UK and South African time zones. The Brunchtime draw is scheduled for 11:49am BST which corresponds to 12:49pm SAST. The Drivetime draw will take place at 4:49pm BST or 5:49pm SAST.

All draws are broadcast from SIS’s UK studios. The production and delivery are handled as a fully managed end-to-end solution, meaning SIS oversees studio operations, draw procedures, broadcast distribution and technical infrastructure. This structure is intended to ensure consistency, transparency and reliability across all participating markets.

By introducing draws at midday and late afternoon, the partnership creates additional engagement points during periods that traditionally see strong customer activity. These carefully selected time slots are designed to integrate naturally into players’ daily routines without disrupting existing schedules of other live betting products.

Enhancing Hollywoodbets’ live Numbers portfolio

Hollywoodbets has steadily expanded its live Numbers portfolio in recent years. The addition of the two new 49’s draws strengthens this segment by increasing the frequency of fixed-odds opportunities while maintaining a clear and simple format that appeals to a broad audience.

Fixed-odds number games such as 49’s offer players certainty regarding potential returns at the time of placing a bet. This clarity is often cited as a key factor in player engagement as it allows customers to understand risk and reward parameters in advance.

The enhanced schedule now provides more touchpoints across the day, supporting sustained interaction without requiring long waiting periods between draws. From a commercial perspective, this type of structured frequency can contribute to consistent betting cycles while supporting responsible gambling frameworks through predictable timing and transparent mechanics.

Building on the performance of Fast 15’s and 39’s

The latest expansion follows the earlier launch of Fast 15’s and 39’s with Hollywoodbets. Those products were introduced as part of SIS’s broader strategy to establish a comprehensive live Numbers ecosystem in African markets.

Fast 15’s is characterised by its high-frequency format and straightforward structure. The game’s rapid cycle times create frequent engagement opportunities within a controlled and standardised framework. Its competitive odds and easy-to-follow rules have supported steady player participation.

The 39’s product operates on an even shorter interval basis, delivering live draws every three minutes. This rapid cadence allows it to function effectively during quieter betting periods, filling gaps between major sporting events or other wagering activities. By maintaining regular intervals, the format aims to provide continuous engagement while preserving procedural oversight.

Together with the expanded 49’s schedule, these offerings form an integrated suite of live number draws available throughout the day. The structure is designed to optimise operational efficiency while offering variety in pacing and participation levels.

Strengthening SIS’s presence across Africa

SIS has identified Africa as a key growth region for live number draws and fixed-odds betting content. The expansion with Hollywoodbets reinforces its position within this competitive landscape.

Joe Andrews, Head of Sales across Africa at SIS, described the development as a significant milestone within the ongoing relationship between the two companies.

“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.

Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”

His comments reflect a measured approach focused on growth through established partnerships rather than rapid expansion into unfamiliar territories. By working with a well-established operator such as Hollywoodbets, SIS benefits from local market expertise while maintaining centralised production standards.

Hollywoodbets’ focus on innovation and engagement

Hollywoodbets has consistently emphasised innovation as part of its product development strategy. The introduction of additional 49’s draws aligns with this approach by refreshing the Numbers portfolio without altering its core structure.

Wayde Dorkin, Head of Product at Hollywoodbets, addressed the rationale behind the expansion.

“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.

The SIS live Numbers offering has consistently engaged our players across Africa and we’re confident this expanded product suite will drive continued growth.”

His remarks highlight the operator’s intention to balance entertainment value with operational stability. By integrating additional draws into an already proven system, Hollywoodbets seeks to strengthen retention and engagement metrics while maintaining compliance with relevant regulatory requirements.

Operational integrity and compliance considerations

A central element of the partnership remains the emphasis on integrity and reliability. Live number draws require robust technical infrastructure, secure procedures and clear oversight mechanisms. Broadcasting from SIS’s UK studios ensures that production standards are maintained consistently.

End-to-end management allows for centralised quality control across camera operations, random number generation procedures, data feeds and distribution channels. This model reduces operational fragmentation and supports accountability within the supply chain.

Both companies operate within regulated frameworks across various African jurisdictions. While specific regulatory conditions vary by country, the underlying principles of transparency, fairness and responsible gaming remain consistent. The structured timing and fixed-odds format of the 49’s draws are designed to align with these principles.

Market implications and future outlook

The expansion of 49’s draws reflects broader trends within the African betting industry. Live number games continue to attract interest due to their straightforward mechanics and scheduled nature. Unlike sports betting which depends on external events, number draws provide consistent availability independent of sporting calendars.

By diversifying draw times, SIS and Hollywoodbets increase daily engagement opportunities without fundamentally altering product mechanics. This incremental approach reduces operational risk while supporting measured growth.

Looking ahead, further collaboration between the two companies may depend on market performance, regulatory developments and evolving consumer preferences. For now, the introduction of Brunchtime and Drivetime draws signals confidence in the resilience and scalability of the live Numbers model.

Conclusion

The expanded partnership between SIS and Hollywoodbets marks a calculated enhancement of an already established collaboration. By introducing Brunchtime and Drivetime 49’s draws, the companies have increased daily engagement opportunities while preserving the integrity and structure of their live Numbers ecosystem.

The addition complements the existing Fast 15’s and 39’s formats, creating a comprehensive schedule that spans multiple intervals throughout the day. With centralised production from SIS’s UK studios and a focus on operational reliability, the initiative reflects a commitment to consistency and compliance.

In a competitive African betting landscape, steady innovation supported by structured delivery models can provide a sustainable path forward. While market conditions will continue to evolve, the strengthened 49’s portfolio positions both SIS and Hollywoodbets to build on their existing presence with a clear emphasis on integrity, engagement and long-term growth.

FAQs

What are the new 49’s draws introduced by SIS and Hollywoodbets?
They are Brunchtime and Drivetime live number draws added to the existing 49’s schedule.

At what times do the new 49’s draws take place?
The Brunchtime draw runs at 11:49am BST or 12:49pm SAST and the Drivetime draw at 4:49pm BST or 5:49pm SAST.

Where are the draws broadcast from?
All draws are produced and broadcast from SIS’s UK studios.

What is the format of the 49’s game?
It is a fixed-odds number draw game where players know potential returns at the time of placing a bet.

How do Fast 15’s differ from 49’s?
Fast 15’s operates at a higher frequency with shorter intervals between draws.

What is unique about the 39’s format?
The 39’s draw takes place every three minutes providing continuous engagement.

Why is Africa important for SIS?
Africa represents a significant growth market for live numbers and fixed-odds betting content.

How does this expansion benefit Hollywoodbets players?
It offers more daily opportunities to participate in scheduled number draws.

Are the draws managed by SIS directly?
Yes SIS provides a fully managed end-to-end solution including production and broadcast.

Does the expansion change the core mechanics of the 49’s game?
No it increases draw frequency while maintaining the same fixed-odds structure.