STATSCORE and Vexia partner to enhance iG football content in Brazil

STATSCORE, a recognised global provider of sports data and technology solutions, has entered into a strategic collaboration with Vexia, a Porto-based technology and media agency known for its performance-led digital approach. The partnership, which commenced on April 1, 2026, focuses on enhancing football content within iG (Internet Group), one of Brazil’s long-standing and widely used digital media platforms.

This initiative reflects a broader trend within digital sports media, where user expectations continue to evolve towards more immersive, data-rich experiences. By integrating advanced football data tools, the collaboration aims to deliver timely, accurate and engaging content to millions of football enthusiasts across Brazil.

Integration of advanced football data solutions

At the core of this partnership is the implementation of four key products from STATSCORE’s football data suite: StatsWidgets, SportsAPI, Tipster and LiveCommentary. Each component contributes to a comprehensive digital experience designed to meet the needs of modern sports audiences.

Vexia is responsible for the full technical deployment of these tools within iG’s platform. This includes ensuring seamless integration, maintaining performance standards and aligning the features with user expectations. The result is a unified content environment where live match data, interactive statistics and expert insights are accessible in real time.

The deployment highlights the increasing importance of structured data and automation in sports media. Platforms that provide immediate access to reliable information are more likely to retain users and encourage repeat engagement.

iG’s role in Brazil’s digital media landscape

Founded in 2000 and headquartered in São Paulo, iG has evolved significantly over the past two decades. Originally established as one of Brazil’s early internet service providers, the platform has grown into a comprehensive digital media hub offering news, entertainment and sports content.

Its sports section has consistently attracted a large and diverse audience, making it a suitable environment for the integration of STATSCORE’s data-driven solutions. Football, as Brazil’s most popular sport, remains a central pillar of iG’s content strategy.

By enhancing this section with advanced tools and real-time data, the platform seeks to strengthen its position within a highly competitive digital ecosystem.

Vexia’s implementation expertise

Vexia plays a central role in translating technical capabilities into user-focused experiences. The agency combines expertise in digital media, performance marketing and iGaming to create solutions that are both functional and engaging.

“Our mission is to build digital sports experiences that truly resonate with audiences and for the Brazilian market, that means delivering football content at the highest possible standard – said André Moreira, CEO of Vexia Tech & Media Group. – STATSCORE’s Football product suite gives us everything we need to execute this project for iG with confidence: reliable real-time data, versatile content tools and the scalability demanded by one of Brazil’s biggest digital platforms.”

This approach reflects a growing emphasis on audience-centric design, where technology serves as a means to improve usability, engagement and retention.

Enhancing user engagement through data-driven features

Each of STATSCORE’s products contributes to a distinct aspect of the user experience. StatsWidgets enhances visual presentation by embedding dynamic match data and statistics directly into web pages. This allows users to access key information without navigating away from the platform.

SportsAPI functions as the backbone of the system, delivering structured and real-time data that supports various features across the platform. Its reliability and speed are essential in maintaining accuracy during live events.

Tipster introduces an analytical layer by offering expert insights and predictions. While such features are designed for informational purposes, they also contribute to deeper user engagement by encouraging interaction with the content.

LiveCommentary provides continuous text-based coverage of matches, allowing users to follow events as they unfold. This feature is particularly valuable for audiences who may not have access to live broadcasts but still wish to stay informed.

Together, these tools create a cohesive environment that aligns with current expectations in digital sports consumption.

STATSCORE’s perspective on the collaboration

From STATSCORE’s standpoint, the partnership represents an opportunity to expand its presence within the Latin American market and demonstrate the scalability of its solutions.

“We are proud to support Vexia in delivering this project for iG and the Brazilian football audience – said George Fotev, Chief Revenue Officer at STATSCORE. – Brazil has some of the most passionate football fans in the world and knowing that our products will be part of their daily sports experience is something we are truly excited about. This partnership is a great example of what becomes possible when a strong agency partner and the right data infrastructure come together.”

The statement underscores the importance of collaboration between data providers and implementation partners in achieving meaningful results.

Growing importance of Latin American markets

Latin America continues to attract attention from global technology providers due to its large and engaged sports audience. Brazil, in particular, stands out as a key market due to its deep-rooted football culture and high levels of digital adoption.

By working with local partners such as Vexia and established platforms like iG, companies like STATSCORE can better adapt their offerings to regional preferences. This localisation is often essential in ensuring long-term success and relevance.

The partnership also highlights how international collaboration can contribute to the development of local digital ecosystems by introducing new technologies and capabilities.

Future outlook for sports media innovation

The integration of real-time data, interactive tools and expert insights is expected to remain a defining feature of sports media in the coming years. As user expectations continue to rise, platforms will need to invest in technologies that offer both speed and depth of information.

Partnerships such as this one demonstrate how different stakeholders within the industry can work together to achieve these objectives. By combining technical expertise with audience insight, they create solutions that are both innovative and practical.

Conclusion

The collaboration between STATSCORE, Vexia and iG represents a considered step towards enhancing digital sports experiences in Brazil. By integrating advanced football data tools into a widely used platform, the initiative seeks to deliver more engaging and informative content to a large and passionate audience.

While the long-term impact will depend on user adoption and ongoing innovation, the partnership illustrates the value of aligning technology with audience needs. It also reflects a broader shift within the industry, where data-driven solutions are no longer optional but essential.

As digital media continues to evolve, collaborations of this nature are likely to play a key role in shaping how sports content is produced, distributed and consumed. In this context, the project serves as a practical example of how technology and strategic partnerships can come together to create meaningful value at scale.

FAQs

What is the purpose of the partnership between STATSCORE and Vexia?
The partnership aims to enhance football content on iG by integrating advanced data tools and real-time features.

When did the collaboration begin?
The collaboration officially started on April 1, 2026.

What platform is being enhanced through this partnership?
The integration is being implemented on iG, a major digital media platform in Brazil.

What services does STATSCORE provide in this project?
STATSCORE provides football data solutions including StatsWidgets, SportsAPI, Tipster and LiveCommentary.

What role does Vexia play in the partnership?
Vexia is responsible for the technical implementation and integration of STATSCORE’s products into iG.

How does SportsAPI contribute to the platform?
SportsAPI delivers structured and real-time data that supports multiple features on the platform.

What is the function of LiveCommentary?
LiveCommentary provides real-time text-based updates for football matches.

How does Tipster enhance user experience?
Tipster offers expert insights and predictions that encourage user engagement with content.

Why is Brazil an important market for this collaboration?
Brazil has a large and passionate football audience with strong digital engagement.

What is the expected outcome of this integration?
The integration aims to improve user engagement and deliver richer football content experiences.