BETBY unveils new eTennis experience and Wimbledon betting package

The Wimbledon betting package introduced by BETBY marks a significant enhancement to the company’s tennis-focused sportsbook offering as one of the sport’s most prestigious tournaments approaches. Alongside a fully upgraded version of its proprietary eTennis product, BETBY is aiming to provide operators and players with a broader range of betting opportunities, deeper engagement tools and a more immersive tennis experience throughout the Wimbledon period.

The latest developments form part of BETBY’s continuing efforts to strengthen its sportsbook and esports portfolio while offering operators additional ways to maintain customer engagement during both live and non-live sporting periods.

Enhanced eTennis experience arrives before Wimbledon

As anticipation builds for Wimbledon, BETBY has introduced a new version of its eTennis title, which operates within the company’s proprietary Betby Games esports ecosystem. The updated release has been designed to deliver a faster and more engaging virtual tennis environment while complementing the company’s extensive live tennis coverage.

The enhanced eTennis platform features dedicated men’s and women’s competitions across all four Grand Slam tournaments, including the Australian Open, Roland-Garros, Wimbledon and the US Open. Through the use of tournament-specific venues and player representations, the platform seeks to recreate the atmosphere associated with the sport’s most prestigious events.

One of the notable aspects of the product is its high event frequency. The platform generates approximately 8,000 matches each month, giving operators a continuous stream of tennis content that can remain active regardless of the live sports calendar.

This approach is particularly valuable during periods when live matches are unavailable, helping operators maintain user activity and engagement throughout the day.

Supporting operators beyond live sporting schedules

The Wimbledon betting package is designed to work alongside the upgraded eTennis experience by ensuring that tennis enthusiasts can continue interacting with tennis-related content even when live Wimbledon action is not taking place.

Integrated directly into the sportsbook’s main tennis section, the eTennis product provides a seamless transition between real-world tennis events and virtual competitions. This integration allows operators to offer uninterrupted tennis betting opportunities during overnight hours, between scheduled Wimbledon matches and during quieter periods in the broader sports calendar.

For sportsbook operators, this can help support customer retention, increase betting activity and potentially improve average revenue per user through a steady flow of betting content.

The product’s structure also focuses on delivering rapid outcomes. Matches are played using a shortened format consisting of two games, with a deciding third game played if competitors are tied at 1-1. This format creates shorter betting cycles and more frequent wagering opportunities.

New graphics and gameplay improvements

The upgraded eTennis release introduces several technical improvements aimed at increasing realism and engagement.

According to BETBY, the latest version includes redesigned graphics, enhanced match physics and an updated mathematical model intended to deliver more dynamic gameplay outcomes. These upgrades contribute to a more authentic tennis simulation while preserving the fast-paced nature that characterises virtual sports betting products.

The betting experience itself remains familiar to tennis bettors, featuring a range of core markets including:

• Match winners
• Total games markets
• Handicap betting
• Game-by-game wagering

By combining recognisable betting options with a high volume of events, BETBY has positioned the platform as a scalable solution capable of supporting operator growth during major tennis tournaments and beyond.

Extensive Wimbledon market coverage

Alongside the launch of the upgraded virtual tennis platform, BETBY has introduced a comprehensive Wimbledon betting package covering a broad range of tournament betting opportunities.

The offering includes more than 50 traditional betting markets for every match during Wimbledon. This extensive market depth allows operators to cater to a variety of betting preferences, ranging from straightforward match outcomes to more detailed statistical and performance-based wagers.

In addition, outright winner markets for both the men’s and women’s singles tournaments are already available, enabling bettors to support their preferred players throughout the competition.

By providing extensive pre-tournament and in-tournament betting options, BETBY aims to enhance engagement before the first serve and maintain interest throughout the championship.

Creative specials designed to increase engagement

A distinguishing element of the Wimbledon betting package is the introduction of a series of creative betting specials for selected high-profile matches.

These markets have been developed to provide alternative betting opportunities that go beyond conventional match wagering. Among the featured specials are:

• First-time Champion
• Broken to Love
• Anti-Climax Finish
• Tie-Break Double
• Back from the Brink
• Faults Reign
• Flawless Holds
• The Long Haul
• 0-40 Turnaround
• 40-0 Meltdown
• First-Touch Closure
• Ace Finale
• Lightning Round

These specialised options are intended to create additional entertainment value while helping operators differentiate their tennis offering in a competitive sportsbook marketplace.

The combination of traditional markets and custom specials provides users with a wider range of ways to engage with Wimbledon matches and tournament storylines.

Prediction markets add long-term engagement opportunities

Another key component of the Wimbledon betting package is the inclusion of tournament prediction markets.

These markets focus on longer-term outcomes and player-specific achievements, allowing bettors to engage with broader narratives throughout the championship rather than concentrating solely on individual matches.

Prediction markets can help sustain interest over multiple rounds by encouraging users to follow player performances, tournament developments and evolving championship scenarios.

By extending engagement beyond match-by-match betting, BETBY aims to create a more comprehensive tournament experience for users.

Introduction of Player Cards feature

BETBY has also announced the forthcoming launch of its new Player Cards feature, which will make its debut as part of the company’s tennis offering.

The feature is designed to provide bettors with quick access to relevant player information directly within the betting environment. Each card will contain important data points including:

• World ranking
• Age
• Height
• Preferred playing hand
• Career win-loss records

Providing these details in an accessible format can help users make more informed betting decisions while enhancing the overall customer experience.

The feature reflects a wider industry trend toward incorporating more data-driven insights into sportsbook products, giving bettors convenient access to information that may influence their selections.

BETBY outlines strategic vision for Wimbledon

Commenting on the latest launch, Kirill Nekrasov, Head of Innovation & R&D at BETBY, highlighted the strategic importance of Wimbledon within the global tennis calendar.

He stated:

“Wimbledon is one of the most important events in the tennis calendar, and it gives operators a major opportunity to engage users across both live and complementary betting experiences. With the rollout of our new eTennis version, we are giving partners a high-frequency solution that keeps users connected to the sport even when real matches are not being played. Combined with deep match coverage, creative specials, prediction markets, and our upcoming Player Cards feature, this is one of our most complete tennis packages to date, delivering content that remains relevant before, during, and after Wimbledon.”

The comments underline BETBY’s objective of combining live sports betting, virtual sports content and data-driven features into a unified tennis ecosystem.

Conclusion

The launch of BETBY’s upgraded eTennis platform and expanded Wimbledon betting package represents a substantial enhancement of the company’s tennis betting portfolio ahead of one of the sport’s most watched events. By combining high-frequency virtual tennis content, extensive match coverage, creative betting specials, tournament prediction markets and the upcoming Player Cards feature, BETBY is providing operators with a comprehensive toolkit designed to maximise user engagement throughout Wimbledon.

As the sports betting industry continues to place greater emphasis on product innovation and year-round engagement, initiatives such as these demonstrate how technology, data and creative market offerings can work together to create a richer experience for both operators and bettors. With Wimbledon attracting global attention each year, BETBY’s latest developments position the company to capitalise on heightened interest in tennis while delivering value before, during and after the tournament.

FAQs

What is the Wimbledon betting package launched by BETBY?
The Wimbledon betting package is a comprehensive collection of betting markets, specials, prediction markets and tournament-related features created by BETBY for the Wimbledon Championships.

What is BETBY’s upgraded eTennis product?
The upgraded eTennis product is a virtual tennis solution within Betby Games that offers high-frequency tennis matches and betting opportunities throughout the year.

How many eTennis matches does BETBY provide each month?
The platform delivers approximately 8,000 virtual tennis matches per month.

Which Grand Slam tournaments are featured in eTennis?
The platform includes the Australian Open, Roland-Garros, Wimbledon and the US Open.

What betting markets are available in eTennis?
Available markets include match winners, totals, handicaps and game-by-game betting options.

How many markets are available for Wimbledon matches?
BETBY offers more than 50 traditional betting markets for each Wimbledon match.

What are Wimbledon prediction markets?
These are long-term betting options that focus on tournament outcomes and player achievements throughout the championship.

What is the Player Cards feature?
Player Cards provide key player information such as rankings, age, height, preferred hand and career records.

Who announced the latest BETBY tennis enhancements?
The announcement was supported by comments from Kirill Nekrasov, Head of Innovation & R&D at BETBY.

How does eTennis help sportsbook operators?
It provides continuous tennis content during non-live periods, helping maintain customer engagement and betting activity.