Altenar and Anakatech extend sportsbook deal to drive continued growth

The sportsbook partnership between Altenar and Anakatech Interactive Limited has been extended under a renewed long-term agreement, allowing both companies to continue collaborating across regulated gaming markets. The renewed arrangement reflects the ongoing business relationship between the two organizations and follows a period of reported growth and expansion for Anakatech while utilizing Altenar’s sportsbook technology.

The agreement reinforces a relationship that has developed over several years and highlights the importance of technology partnerships within the evolving online gaming sector.

Sportsbook partnership enters a new phase

Altenar, recognized as a sportsbook technology provider serving licensed operators in multiple jurisdictions, has confirmed the continuation of its collaboration with Anakatech Interactive Limited.

Founded in 2013, Anakatech has built a substantial presence in the online gaming sector through the development of its own proprietary platform and game content. The company operates internal game studios that have produced more than 220 online and mobile-friendly games covering scratch cards, slots, crash games, table games and lottery products.

This broad experience in gaming technology has helped support Anakatech’s sportsbook and casino operations, which continue to form an increasingly important part of its business strategy.

The renewed sportsbook partnership is expected to provide a stable foundation for future growth while allowing both companies to continue developing their respective strengths.

Focus on regulated gaming markets

A significant aspect of the relationship remains its concentration on regulated markets. Both companies have emphasized the importance of operating within licensed jurisdictions where compliance, consumer protection and responsible gambling standards remain central priorities.

The United Kingdom continues to represent a particularly important market for the collaboration. Anakatech operates brands including Betnero and Luckymate, which utilize the sportsbook technology delivered through Altenar’s platform.

As regulatory frameworks continue to evolve across Europe and other international jurisdictions, operators increasingly rely on experienced technology providers capable of supporting compliance requirements while maintaining product quality and operational efficiency.

The extension of the sportsbook partnership demonstrates a shared commitment to pursuing opportunities in markets where long-term sustainability and regulatory standards remain key considerations.

Strong growth supports renewal decision

According to information released by the companies, the decision to extend the agreement was influenced by positive business performance achieved during the existing relationship.

Anakatech reported growth exceeding 103% during the past 18 months while operating on Altenar’s sportsbook platform. While growth figures are based on company statements, both parties indicated that the performance achieved through the collaboration contributed to the decision to continue working together.

The companies also highlighted consistent month-on-month progress during the partnership period. Such growth is particularly notable within a competitive online gaming environment where operators must continuously adapt to changing customer preferences, regulatory developments and technological innovation.

The continued success of the sportsbook partnership suggests that both organizations believe the existing operational framework remains capable of supporting future objectives.

Technology and operational support

Under the renewed agreement, Anakatech will continue to utilize Altenar’s fully managed sportsbook solution across its portfolio of gaming brands.

The platform provides a comprehensive range of services designed to support sportsbook operations and customer engagement.

Key services included

The managed sportsbook solution includes:

• End-to-end sportsbook platform management
• Advanced risk management tools
• Customized betting markets
• Round-the-clock operational support
• Technical assistance and monitoring
• Continuous product improvements
• Feature development aligned with operator requirements

The combination of technology, support services and product development enables operators to focus on business growth while relying on established infrastructure for sportsbook operations.

The sportsbook partnership also provides scalability, allowing Anakatech to support future expansion initiatives without requiring significant platform changes.

Supporting future brand expansion

Beyond current operations, the agreement is intended to support Anakatech’s future growth plans.

The company has indicated that it intends to continue expanding its existing brands while also preparing for the launch of additional brands in the future. Access to a scalable sportsbook platform is considered an important element in supporting these objectives.

As competition continues to increase across online gaming markets, operators frequently seek technology partners capable of delivering flexibility, stability and innovation. The continuation of the relationship with Altenar reflects confidence in the platform’s ability to meet these requirements.

The extended sportsbook partnership is therefore positioned not only as a continuation of existing cooperation but also as a framework for future development.

Executive comments on the agreement

Representatives from both companies welcomed the renewal and emphasized the benefits achieved through the collaboration.

Vasilis Betzelos, Head of Commercial Account Managers at Altenar, said:

“We are pleased to continue our partnership with Anakatech Interactive Limited. The growth they have achieved demonstrates the strength of the collaboration, and we remain committed to supporting their continued expansion across existing and new brands.”

The statement reflects Altenar’s intention to continue supporting Anakatech’s business objectives through technology and operational expertise.

Ivan Di Pieri, Head of Sportsbook at Anakatech, also commented on the renewed relationship.

He said:

“Adding a sportsbook vertical to our range of services has been a long-considered move. We are pleased to partner with one of the industry’s top providers and are confident that our offering will continue to improve over time.”

His comments underline the strategic importance of sportsbook operations within Anakatech’s broader business model.

Conclusion

The extension of the sportsbook partnership between Altenar and Anakatech represents a continuation of a business relationship that has supported growth, product development and market expansion. By renewing the agreement, both organizations have signaled confidence in the results achieved to date and in the opportunities that may emerge in the future.

As regulated gaming markets continue to evolve, reliable technology infrastructure remains an essential component of operator success. Through continued collaboration, Altenar and Anakatech aim to strengthen their positions within the industry while supporting innovation, operational efficiency and sustainable long-term growth. The renewed agreement highlights how strategic technology partnerships can help gaming operators adapt to changing market conditions while maintaining a strong focus on customer experience and regulatory compliance.

FAQs

What is the sportsbook partnership between Altenar and Anakatech?
The partnership is a long-term agreement under which Altenar provides sportsbook technology and managed services to Anakatech Interactive Limited.

Who is Anakatech Interactive Limited?
Anakatech Interactive Limited is a gaming technology company established in 2013 that develops gaming platforms and online gaming content.

What services does Altenar provide?
Altenar provides sportsbook technology, risk management tools, betting markets and operational support services.

Why was the partnership extended?
The companies stated that positive commercial performance and business growth contributed to the renewal decision.

Which markets are covered by the agreement?
The collaboration spans several regulated gaming markets with a particular focus on the United Kingdom.

What brands are operated by Anakatech?
Anakatech operates brands including Betnero and Luckymate.

How much growth did Anakatech report?
According to company statements, Anakatech reported growth of more than 103% over the previous 18 months.

Does the agreement support future brand launches?
Yes, the renewed arrangement is intended to support both existing brands and future launches.

What features are included in Altenar’s sportsbook platform?
The platform includes risk management, customized betting markets, technical support and ongoing product development.

Why are technology partnerships important in gaming?
Technology partnerships help operators access specialist expertise, scalable infrastructure and ongoing innovation while supporting regulatory compliance.