Logifuture rolls out Zoom virtual football via Betika in Kenya

Logifuture brings Zoom virtual football to Betika in Kenya following a new partnership with the operator. The collaboration introduces Logifuture’s flagship Zoom product to Kenyan players for the first time and strengthens both companies’ digital sports‑betting offerings.

The launch represents a notable development in the virtual sports sector in East Africa. By integrating Zoom into its platform, Betika aims to provide customers with continuous football-themed betting content throughout the day, regardless of the live sports calendar.

The partnership also highlights the growing demand for alternative sports betting products that can maintain player engagement during periods when live sporting events are unavailable or limited.

Betika expands its virtual sports offering

Betika has established a significant presence within Kenya’s gaming industry and continues to invest in products designed to enhance customer engagement. The addition of Zoom forms part of the company’s broader strategy to diversify its sportsbook portfolio and offer customers more entertainment options.

Virtual sports products have become increasingly important for operators worldwide. They provide continuous betting opportunities and can complement traditional sportsbook content without depending on real-world sporting schedules.

Through this latest launch, Betika customers will gain access to a virtual football environment that operates around the clock, creating additional opportunities to participate in football-themed betting experiences.

Fast integration powered by Sportradar technology

The deployment of Zoom was supported through Sportradar‘s OneFeed platform, which enabled a streamlined integration process.

According to the companies, the implementation required limited technical resources and allowed the product to be launched efficiently. This approach helped accelerate deployment timelines while ensuring a seamless transition into Betika’s existing sportsbook ecosystem.

The use of established technology infrastructure is increasingly important for gaming operators seeking to introduce new products without disrupting existing services. By leveraging OneFeed, the companies were able to complete the integration process quickly and efficiently.

What Betika Zoom offers players

Zoom is designed to provide a continuous stream of virtual football matches based on advanced random number generator technology and sophisticated match simulation models.

The platform generates more than 130,000 virtual football events every month across some of the world’s most popular football leagues. This large volume of content ensures that players have access to regular betting opportunities throughout the year.

One of the key features of the platform is its ability to deliver football content during periods when live sporting events may be unavailable. This includes overnight hours, weekdays with limited fixtures and seasonal breaks between major competitions.

The technology behind Zoom seeks to create realistic match scenarios and outcomes while maintaining the unpredictability associated with sports betting experiences.

Combining virtual and real football betting

A distinguishing feature of Betika Zoom is the ability for customers to combine virtual football selections with real football bets on a single betting ticket.

This functionality is intended to create a more integrated sportsbook experience by allowing players to engage with both content types simultaneously. Rather than operating as a separate product category, virtual football becomes part of the broader sportsbook environment.

Industry operators often seek products that enhance customer engagement while supporting existing sportsbook activity. According to information provided by Logifuture, operators that have implemented Zoom have reported sportsbook turnover increases of up to 30%.

While performance results can vary depending on market conditions, customer preferences and operational factors, the figures indicate the commercial potential of virtual sports products when incorporated into broader sportsbook strategies.

Logifuture sees strategic opportunity in Africa

The launch marks an important step in Logifuture’s expansion efforts across African markets.

Commenting on the agreement, Niccolò Cassettari, Chief Business Development Officer at Logifuture, highlighted the significance of working with a major operator such as Betika.

He said: “Betika is the benchmark operator in Kenya and exactly the kind of partner we look to work with. Their customers expect innovation, quality and a seamless user experience and Zoom has been built to deliver precisely that.

“This partnership represents an important milestone for us in Africa and we’re excited to grow alongside Betika as we continue expanding our product roadmap with new tournaments and sports in 2026.”

The statement reflects Logifuture’s intention to further develop its virtual sports portfolio while pursuing growth opportunities throughout the African gaming sector.

Betika reinforces innovation strategy

Betika also emphasized the role that innovation continues to play in its business strategy.

Peter Stagles, Group Chief Product Officer at Betika, stated: “At Betika, our focus is on continuously evolving our product offering to match the expectations of our customers and the dynamics of the market. The launch of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement and gives our customers even more choice in how and when they play.

“As Kenya’s market leader, innovation remains central to how we maintain our edge and this partnership with Logifuture reflects that commitment.”

The comments underline Betika’s ongoing focus on expanding its product ecosystem while responding to changing consumer preferences within the digital gaming landscape.

Growing importance of virtual football betting

The global virtual sports market has experienced steady growth in recent years as operators seek ways to maintain customer engagement beyond traditional sporting schedules.

Virtual football remains one of the most popular categories due to the sport’s widespread international appeal. By offering continuous fixtures and rapid event cycles, virtual football products can provide additional entertainment opportunities alongside conventional betting markets.

For operators, these products may help maintain activity levels during quieter sporting periods. For players, they offer access to football-themed experiences at any time of day.

As technology continues to evolve, virtual sports platforms are becoming increasingly sophisticated, featuring enhanced graphics, improved simulations and more seamless integration with sportsbook platforms.

Conclusion

The introduction of Betika Zoom in Kenya marks a significant milestone for both Betika and Logifuture. Through a partnership supported by Sportradar technology, the companies have launched a virtual football product designed to provide continuous engagement and expand betting opportunities for customers.

The platform’s ability to deliver around-the-clock football content, integrate virtual and real sports betting experiences and support sportsbook activity positions it as a notable addition to Kenya’s growing gaming market. While future performance will depend on player adoption and market dynamics, the launch reflects broader industry trends toward innovation, product diversification and enhanced customer experiences.

As virtual sports continue to gain traction globally, partnerships such as this demonstrate how operators and technology providers are working together to create new forms of entertainment while strengthening their competitive positions in increasingly dynamic markets.

FAQs

What is Betika Zoom?
Betika Zoom is a virtual football product developed by Logifuture and launched through Betika in Kenya, offering continuous football betting opportunities.

Who developed Zoom?
Zoom was developed by Logifuture as part of its virtual sports product portfolio.

How many virtual football events does Zoom provide?
The platform generates more than 130,000 virtual football events each month across various football competitions.

Can players access Zoom throughout the day?
Yes. Zoom operates 24 hours a day and seven days a week, providing continuous virtual football content.

What technology powers the platform?
The product uses advanced random number generator technology and match simulation systems to produce virtual football events.

How was the integration completed?
The integration was completed through Sportradar’s OneFeed platform, enabling a streamlined deployment process.

Can virtual football bets be combined with real football bets?
Yes. Players can combine virtual football selections and real football selections within a single betting ticket.

Why are virtual sports becoming popular?
Virtual sports provide continuous entertainment and betting opportunities even when live sporting events are unavailable.

What benefits does Zoom offer operators?
The platform can help increase customer engagement, diversify sportsbook content and provide additional betting activity throughout the year.

Is Betika continuing to invest in innovation?
According to company representatives, innovation remains a central component of Betika’s strategy for enhancing customer experiences and maintaining market competitiveness.