Paysafe expands global payment capabilities through Primer partnership

Paysafe has announced a new partnership with Primer that is designed to strengthen payment processing options for online merchants operating across international markets. The agreement enables Paysafe to provide dedicated card payment processing through Primer's payment infrastructure, giving merchants greater flexibility when managing transactions across multiple payment providers.

The collaboration represents another step in Paysafe's strategy to broaden the availability of its payment services while supporting businesses that operate in increasingly complex global commerce environments. By integrating with Primer through the company's no-code partner solution, Paysafe can now serve merchants without requiring lengthy or resource-intensive technical development.

The partnership also reflects the growing demand for payment orchestration platforms that help businesses manage multiple payment providers through a single infrastructure while improving transaction performance and customer experience.

Paysafe strengthens its global payment network

Paysafe is a global payments platform that provides digital payment solutions for businesses and consumers across numerous industries. Its services include card acquiring, digital wallets and alternative payment methods that support both local and international transactions.

The company operates across more than 130 countries and serves merchants in sectors including iGaming, social gaming, financial trading, eCommerce and travel. As online commerce continues to expand across borders, merchants increasingly require payment providers that can offer broad geographic coverage while maintaining reliable transaction processing.

Through its integration with Primer, Paysafe extends the reach of its payment services to merchants already using Primer's infrastructure. This allows businesses to access Paysafe's card processing capabilities without building a separate technical integration.

According to the companies, the collaboration is already supporting merchants with operations across North America, Europe and Australasia.

Primer offers flexible payment orchestration

Primer provides a unified payment infrastructure that allows merchants to connect with multiple payment providers through a single platform. Payment orchestration technology enables businesses to intelligently route payment transactions according to predefined business rules, helping optimise payment acceptance while reducing operational complexity.

As businesses expand into new markets they often need to work with several payment providers to meet local customer preferences and regulatory requirements. Managing these connections individually can require significant technical resources.

Primer's infrastructure is designed to simplify this process by allowing merchants to manage payment providers through one central platform.

The partnership with Paysafe adds another established global payment provider to Primer's growing ecosystem.

No-code integration simplifies deployment

A significant aspect of the partnership is Paysafe's use of Primer for Partners, the no-code solution introduced by Primer in December 2025.

Rather than relying on extensive software development from Primer's engineering teams, Paysafe's own technology specialists built and managed the integration independently using the platform's partner tools.

This approach enables payment providers to launch new integrations more efficiently while maintaining greater control over product development and future enhancements.

The no-code framework also allows Paysafe to continue expanding its services within Primer's infrastructure without requiring major redevelopment work each time new features are introduced.

For merchants, this can reduce implementation timelines while providing faster access to additional payment capabilities.

Supporting merchants across multiple industries

The partnership is intended to benefit businesses operating in a wide range of industries that require secure and scalable payment processing.

These sectors include:

• iGaming
• Social gaming
• Financial trading
• eCommerce
• Travel

Many businesses operating internationally face challenges such as differing consumer payment preferences, regional regulations and varying card acceptance rates.

By combining Primer's payment orchestration technology with Paysafe's payment processing expertise, merchants gain access to additional routing options that may help improve transaction efficiency while supporting business growth across multiple jurisdictions.

Focus on payment performance

Card payment performance remains a key priority for merchants processing large transaction volumes.

According to the announcement, Paysafe has more than three decades of experience in optimising card approval rates and processing both credit card and debit card payments.

Efficient payment processing can contribute to smoother customer experiences while reducing failed transactions that may affect revenue and customer satisfaction.

Within Primer's infrastructure, merchants can configure payment routing strategies that direct transactions through preferred payment providers based on their business requirements.

Adding Paysafe provides another processing option that merchants may use as part of their broader payment strategy.

Future expansion beyond card payments

While the initial integration focuses on dedicated card payment processing, the companies have outlined plans to broaden the available payment methods over time.

Using the flexibility of Primer for Partners, Paysafe expects to expand the integration by introducing additional payment products from its wider portfolio.

These include:

• Skrill digital wallet
• Neteller digital wallet
• PaysafeCard
• PaysafeCash

These payment solutions serve consumers who prefer digital wallet or cash-based payment methods alongside traditional card payments.

Expanding access to these payment options could help merchants accommodate varying customer preferences across different international markets.

Executive comments on the partnership

Rob Gatto, Chief Revenue Officer at Paysafe, highlighted the collaborative nature of the project and the benefits of Primer's integration framework.

He said:

“We’re delighted to partner with Primer, whose Primer for Partners solution empowered Paysafe to develop a bespoke integration, streamlining the payment journey for Primer’s merchant partners and their customers. We look forward to strengthening our offering within the Primer infrastructure and growing our presence across the broader payment orchestration space.”

Gabriel Le Roux, CEO and Co-founder of Primer, also emphasised the significance of the collaboration.

He commented:

“Paysafe joining Primer for Partners is exactly what this solution was built for. The company came to us, built its own integration from the ground up and Paysafe is already live and processing payments for our merchants. That’s the paradigm shift we set out to create. For our merchants, having Paysafe accessible through Primer means more choice, better coverage and faster access to a payment provider that’s been optimizing card performance for decades.”

Growing demand for payment orchestration

The digital payments sector continues to evolve as merchants seek greater flexibility in managing payment acceptance across multiple regions.

Payment orchestration platforms have become increasingly important because they help businesses consolidate payment operations while reducing the need for separate integrations with multiple providers.

Partnerships such as the one between Paysafe and Primer illustrate how payment companies are responding to merchant demand for faster implementation, broader payment coverage and simplified infrastructure.

As cross-border commerce continues to grow, payment providers are expected to place greater emphasis on scalable technology that allows merchants to adapt quickly to changing market requirements and customer payment preferences.

Conclusion

Paysafe's partnership with Primer expands access to global payment processing through a modern payment orchestration platform that supports merchants across multiple industries and international markets. The integration enables businesses using Primer to access Paysafe's established card processing capabilities while benefiting from a streamlined implementation process through Primer for Partners.

Looking ahead, the collaboration also creates opportunities to introduce additional payment methods including digital wallets and eCash solutions, further broadening the payment options available to merchants. As businesses continue expanding internationally, flexible payment infrastructure and efficient transaction management are likely to remain important priorities for merchants seeking to improve customer experiences and operational efficiency.

FAQs

What is Paysafe?
Paysafe is a global payments platform that provides card processing, digital wallets and alternative payment solutions for businesses and consumers.

What is Primer?
Primer is a payment orchestration platform that enables merchants to manage multiple payment providers through a unified infrastructure.

What does the Paysafe and Primer partnership involve?
The partnership enables Paysafe to offer dedicated card payment processing to merchants using Primer's platform worldwide.

What is Primer for Partners?
Primer for Partners is a no-code integration solution that allows payment providers to build and manage their own integrations within Primer's platform.

Which industries can benefit from this partnership?
Industries including iGaming, social gaming, financial trading, eCommerce and travel may benefit from the expanded payment capabilities.

Where is Paysafe available?
Paysafe operates across more than 130 countries and supports merchants in numerous international markets.

What payment methods may be added in the future?
Future enhancements may include Skrill, Neteller, PaysafeCard and PaysafeCash payment solutions.

Why is payment orchestration important?
Payment orchestration helps merchants manage multiple payment providers efficiently while supporting transaction routing and operational flexibility.

Is the integration already operational?
Yes. According to the announcement, Paysafe is already processing payments for merchants operating across North America, Europe and Australasia.

How can merchants benefit from this collaboration?
Merchants may gain access to broader payment coverage, streamlined payment processing and additional payment options through a single payment infrastructure.