BETBY expands Barcelona presence with new Poblenou office for global growth

BETBY has strengthened its presence in Spain by opening a large new Barcelona office in Poblenou district. The expansion reflects the company's continued international growth strategy while providing additional capacity for its growing workforce and technology operations.

The new office represents another milestone in BETBY's development in Barcelona, where the company established its first local office in 2023. Since entering the city, Barcelona has become an increasingly important location within the supplier's global operations, supporting research, product development and innovation across its sportsbook platform.

Barcelona becomes a strategic technology hub

Barcelona has developed a strong reputation as one of Europe's leading technology centres, attracting international companies and highly skilled professionals across software engineering, artificial intelligence and digital innovation. BETBY identified these strengths when it first selected the city as part of its international expansion strategy.

The company's original Barcelona office was established to strengthen its technology capabilities with a particular emphasis on research and development, artificial intelligence, machine learning and sports betting innovation. These areas continue to play a significant role in the supplier's long-term product strategy.

The relocation to a larger office in Poblenou demonstrates BETBY's confidence in the city's technology ecosystem. The district has become one of Barcelona's fastest growing business areas, attracting technology companies, start-ups and international businesses seeking access to highly qualified professionals.

Expansion follows rapid workforce growth

BETBY has experienced substantial growth since launching its Barcelona operations. When the company first opened its office in 2023, it employed more than 100 people across its international business. Since then, the workforce has expanded to approximately 400 employees, reflecting the company's continued commercial development and broader international footprint.

The larger office has been designed to accommodate this expansion while supporting future recruitment plans. Additional workspace will allow teams to collaborate more effectively across multiple departments involved in sportsbook development and technology innovation.

The company believes that investing in modern working environments supports employee collaboration while helping attract experienced professionals in highly competitive technology sectors.

Supporting innovation and product development

Technology remains at the centre of BETBY's business strategy. The expanded Barcelona office is expected to support the development of new sportsbook features while providing teams with improved facilities for collaboration and research.

By increasing its operational capacity in Barcelona, the company aims to strengthen several core business areas including software engineering, artificial intelligence applications, machine learning technologies and user experience development.

These investments are intended to enhance the company's sportsbook platform while supporting the evolving needs of its operator partners across regulated gaming markets.

The location also allows BETBY to remain closely connected with Barcelona's international technology community, offering opportunities to recruit experienced specialists and participate in one of Europe's most active innovation ecosystems.

Leadership comments on the expansion

Leonid Pertsovskiy, CEO at BETBY, highlighted the strategic importance of the company's continued investment in Barcelona.

“When we opened our first office in Barcelona, we saw the city as the right environment for BETBY's long-term technology ambitions, from research and development to AI, machine learning and innovation in sports betting. After two years, expanding into a larger office shows how important Barcelona has become to our journey.”

He continued by explaining the wider benefits of the new workplace for employees and future development.

“The city gives us access to an exceptional international talent pool and a strong technology community, but this move is also about creating the right space for our people. The new office will support closer collaboration, stronger product development and the kind of environment our teams need as BETBY continues to grow.”

Long-term commitment to international growth

The office expansion forms part of BETBY's wider international growth strategy, which focuses on strengthening its operational capabilities while investing in technology and skilled professionals.

Rather than simply increasing office capacity, the move reflects a broader commitment to sustainable business development. Modern collaborative workspaces have become increasingly important for technology companies seeking to accelerate innovation while supporting hybrid and international teams.

Barcelona's position as a major European technology centre offers access to multilingual professionals with expertise across software engineering, artificial intelligence, cloud technologies and digital product development. These advantages continue to make the city an attractive destination for global technology businesses.

For BETBY, maintaining a presence in Barcelona supports both current operations and future expansion plans as the company continues to develop sportsbook technology for operators across multiple jurisdictions.

Poblenou strengthens the company's European presence

Poblenou has evolved into one of Barcelona's most significant innovation districts through ongoing regeneration and investment in digital industries. The area combines modern office infrastructure with access to universities, research institutions and a growing network of technology businesses.

Locating the expanded office within this district places BETBY alongside a thriving community of international companies focused on digital transformation and advanced technologies. This environment encourages collaboration while providing access to specialised talent across multiple disciplines.

As competition for experienced technology professionals continues to increase, establishing operations within recognised innovation hubs remains an important part of many international companies' recruitment strategies.

Looking ahead

BETBY's latest investment highlights the company's intention to continue building its global technology capabilities while supporting future commercial growth. The expanded Barcelona office provides greater flexibility for product development teams and creates an environment designed to encourage innovation, collaboration and long-term operational efficiency.

As the company continues to develop its sportsbook platform and expand its international presence, Barcelona is expected to remain an important location within its global network. The investment reflects confidence in both the local technology ecosystem and the company's long-term business objectives.

Conclusion

The expansion of BETBY's Barcelona office represents a significant step in the company's ongoing international development. By increasing its presence in Poblenou, the supplier is investing in additional workspace, advanced technology development and access to one of Europe's strongest innovation ecosystems. The move supports continued workforce growth while reinforcing the company's commitment to delivering sportsbook solutions through research, collaboration and technological advancement. As BETBY continues to expand globally, its Barcelona operations are expected to remain a central part of its long-term growth strategy.

FAQs

What is BETBY?
BETBY is a sportsbook technology provider that develops sports betting solutions for licensed gaming operators in regulated markets.

Why has BETBY expanded its Barcelona office?
The company expanded its office to accommodate workforce growth while supporting product development, innovation and collaboration.

Where is the new BETBY office located?
The new office is located in Poblenou, one of Barcelona's leading business and technology districts.

When did BETBY first establish operations in Barcelona?
BETBY opened its first Barcelona office in 2023 as part of its international expansion strategy.

How many employees does BETBY have?
According to the company, its workforce has grown from more than 100 employees in 2023 to approximately 400 employees.

Why is Barcelona important to BETBY?
Barcelona offers access to international technology talent, a strong innovation ecosystem and an established research and development community.

What areas of technology does BETBY focus on?
The company invests in research and development, artificial intelligence, machine learning, sportsbook technology and product innovation.

How will the new office benefit BETBY employees?
The larger office provides additional space for collaboration, product development and future team expansion.

What does the expansion mean for BETBY's international strategy?
The investment supports the company's long-term global growth plans while strengthening its European technology operations.

Will the Barcelona office continue to play a strategic role?
Yes. The company has indicated that Barcelona remains an important location for innovation, technology development and future business growth.