ThrillTech appoints Amy Santos as chief operating officer to drive growth

ThrillTech has announced the appointment of Amy Santos as its new Chief Operating Officer, marking another significant milestone in the company's international growth strategy. The Gibraltar-based technology supplier has selected the experienced gaming executive to oversee its operational strategy as the business continues expanding across regulated iGaming markets.

The appointment reflects ThrillTech's ambition to strengthen its leadership team while supporting increasing demand for its flagship ThrillPots side-bet jackpot solution. With extensive experience in programme management, operational leadership and client relationship management, Santos brings a strong background from several established companies within the global gaming industry.

As regulated markets continue to evolve and operators seek innovative engagement products, ThrillTech is positioning itself to scale efficiently while maintaining high service standards for its growing network of commercial partners.

Experienced executive joins expanding business

Amy Santos arrives at ThrillTech following her tenure at Pragmatic Solutions, where she served as Director of Client Relations and Programme. During her time there, she played an important role in overseeing strategic client projects while supporting platform delivery for regulated gaming operators.

Before joining Pragmatic Solutions, Santos built an extensive career across several leading gaming organisations. She previously worked as Strategic Programme Manager at William Hill and also held senior operational positions at The Rank Group and Ladbrokes Coral, which later became part of Entain Group following corporate restructuring.

Her career has focused on delivering complex programmes, improving operational performance and maintaining strong relationships with commercial partners across highly regulated gaming environments.

This broad experience provides ThrillTech with additional expertise as the company expands its commercial footprint in multiple jurisdictions.

Leadership appointment supports international expansion

ThrillTech has continued to increase its presence within regulated markets by providing operators with its proprietary ThrillPots side-bet jackpot product.

The company believes its continued commercial growth requires experienced leadership capable of managing larger operational requirements while maintaining consistent delivery standards.

Benjamin Bradtke, Co-Founder of ThrillTech, welcomed the appointment and highlighted the value Santos brings to the business.

He said:

“We are very happy to welcome Amy to the ThrillTech team. As we continue to scale our operations with ThrillPots side bet jackpots rolling out with new partners worldwide, Amy’s proven track record in programme management and client relations at some of the industry’s biggest brands makes her the perfect fit to lead our operational strategy and ensure we continue to deliver the highest level of service to our customers.”

The statement reflects the company's confidence that experienced operational leadership will become increasingly important as new operator partnerships are launched internationally.

Supporting the rollout of ThrillPots

ThrillTech has been steadily introducing ThrillPots, its side-bet jackpot product, to operators seeking additional player engagement features.

Side-bet jackpot products have become an increasingly popular addition within online casino environments because they can enhance player participation while allowing operators to introduce progressive jackpot mechanics across selected games.

As more operators integrate new engagement products into their casino offerings, suppliers must ensure that implementation processes, technical support and ongoing operational management remain efficient.

The appointment of a dedicated Chief Operating Officer demonstrates ThrillTech's intention to invest in operational excellence alongside commercial expansion.

Strong operational management is particularly important for technology suppliers working across regulated jurisdictions where compliance requirements, technical standards and partner expectations continue to evolve.

Amy Santos outlines her vision

Following confirmation of her appointment, Amy Santos expressed enthusiasm about joining the company during an important stage of its development.

She said:

“I am incredibly excited to get started and join ThrillTech at such a pivotal moment in its growth journey. ThrillTech has quickly established itself as a true innovator in the side-bet jackpot space and I look forward to working with Benjamin, Peter and the entire team to optimise our operations, support our growing partner base and drive the next phase of our global expansion from here in Gibraltar.”

Her comments underline both the company's recent commercial progress and its ambition to continue expanding into additional regulated markets.

Santos also highlighted the importance of operational optimisation as ThrillTech continues onboarding new partners around the world.

Why operational leadership matters

For gaming technology suppliers, operational leadership extends far beyond internal administration.

A Chief Operating Officer is typically responsible for coordinating departments, improving delivery processes, supporting customer relationships and ensuring projects progress efficiently across multiple business functions.

As companies enter additional regulated jurisdictions, operational complexity often increases significantly.

Each regulated market introduces unique licensing frameworks, compliance obligations, technical certifications and integration requirements.

An experienced operations executive can help coordinate these responsibilities while ensuring commercial partners receive consistent service throughout implementation and ongoing support.

For ThrillTech, strengthening its executive leadership team may help the business manage future growth while maintaining quality standards as partner numbers continue increasing.

Gibraltar remains a leading gaming hub

The appointment also reinforces Gibraltar's continuing importance within the international online gaming industry.

For many years, Gibraltar has served as one of Europe's most recognised centres for gaming technology companies, software suppliers and betting operators.

The jurisdiction continues attracting experienced executives because of its well-established regulatory framework, skilled workforce and concentration of gaming businesses.

By appointing a Gibraltar-based executive with extensive industry experience, ThrillTech gains leadership that understands both the operational demands of regulated gaming businesses and the expectations of international operator partners.

Looking ahead

ThrillTech continues building its presence within the competitive iGaming supplier sector through its focus on side-bet jackpot innovation.

The addition of Amy Santos to the executive leadership team represents another step in preparing the business for sustained international growth.

Her experience across client management, operational strategy and programme delivery complements ThrillTech's expansion objectives while supporting the company's commitment to delivering reliable services to partners worldwide.

As regulated markets continue opening new opportunities for technology providers, companies that combine innovative products with strong operational execution are likely to remain well positioned for long-term development.

Conclusion

The appointment of Amy Santos as Chief Operating Officer represents an important development for ThrillTech as it continues expanding its global operations. Her extensive background across respected gaming companies brings valuable leadership experience that aligns with the supplier's long-term strategy.

With ThrillPots continuing to reach additional operator partners and regulated markets becoming increasingly competitive, operational efficiency will remain a critical factor in sustainable growth. By strengthening its executive leadership, ThrillTech is investing not only in innovation but also in the organisational capability needed to support future expansion while maintaining high standards of service for its partners across the international iGaming industry.

FAQs

What position has Amy Santos joined at ThrillTech?
Amy Santos has been appointed as Chief Operating Officer and will oversee the company's operational strategy as it expands across regulated iGaming markets.

Who is Amy Santos?
Amy Santos is an experienced gaming industry executive who has held leadership positions at Pragmatic Solutions, William Hill, The Rank Group and Ladbrokes Coral during her professional career.

What will Amy Santos be responsible for at ThrillTech?
She will lead operational strategy, optimise internal processes, support commercial partners and help guide the company's continued international expansion.

What is ThrillTech known for?
ThrillTech develops gaming technology with a particular focus on its ThrillPots side-bet jackpot product for regulated online gaming operators.

What is ThrillPots?
ThrillPots is ThrillTech's side-bet jackpot solution designed to enhance player engagement through jackpot mechanics integrated into eligible gaming experiences.

Why is this appointment important?
The appointment strengthens ThrillTech's executive leadership as the company continues expanding into additional regulated jurisdictions and onboarding new operator partners.

Where is ThrillTech based?
ThrillTech operates within the international iGaming industry and has leadership presence in Gibraltar while serving partners across multiple regulated markets.

What experience does Amy Santos bring?
She brings extensive expertise in programme management, operational leadership, client relations and strategic delivery gained through senior positions at several established gaming companies.

Why is operational leadership important for gaming suppliers?
Strong operational leadership helps suppliers manage compliance, customer relationships, technical delivery and business growth across multiple regulated markets.

What does this appointment mean for ThrillTech's future?
The addition of Amy Santos supports the company's long-term strategy by strengthening operational capabilities as it continues pursuing international growth opportunities.