Gamblers Connect and SiGMA Play announce new media collaboration

Gamblers Connect and SiGMA Play have announced a new media collaboration that will connect the consumer-facing platform with the independent B2B iGaming media ecosystem operated by Gamblers Connect. The arrangement is designed to give SiGMA Play an additional channel for communicating company developments, announcements and relevant updates to professionals across the wider iGaming industry.

Under the collaboration, SiGMA Play will be integrated across three principal areas of the Gamblers Connect platform: the iHub company directory, editorial news coverage and press release distribution. The structure provides several distinct opportunities for visibility while keeping the collaboration focused on communications and industry information.

The agreement marks another step in the development of the Gamblers Connect iHub as a structured destination for information about selected iGaming businesses and service providers. For SiGMA Play, the collaboration creates a dedicated presence within a B2B environment that is primarily aimed at industry participants rather than consumers.

SiGMA Play receives dedicated iHub profile

A central element of the collaboration is a dedicated SiGMA Play profile within the Gamblers Connect iHub directory. The profile is intended to provide readers with a central reference point for information about the platform and a direct route to its official website.

The iHub profile can also serve as an evolving information point. As SiGMA Play develops its product offering, market scope or corporate information, relevant details can be updated to reflect those changes. This approach gives industry readers a clearer way to access information without having to rely solely on individual news reports or isolated announcements.

Gamblers Connect has positioned the iHub as a curated directory covering companies across several areas of the iGaming ecosystem. Its structure is intended to make company information easier to locate while providing a dedicated space where business developments can be presented in an organised format.

For SiGMA Play, the dedicated listing adds another layer to its existing digital presence. The platform operates as the consumer-facing reviews and rankings property within the broader SiGMA Group and covers areas including online casinos, sportsbooks and poker. Its official platform also provides market-specific information and educational content for audiences interested in online gambling.

Editorial coverage expands the collaboration

The second part of the arrangement concerns editorial visibility. Announcements, launches and other significant developments involving SiGMA Play will be eligible for consideration within the Gamblers Connect news feed.

This means the collaboration is not limited to a static company listing. Relevant developments can also enter the wider editorial environment where Gamblers Connect reports on subjects affecting the international iGaming sector.

The distinction between a company profile and editorial coverage is important. A profile provides an ongoing reference point while news coverage is designed to address specific developments as they occur. Together, the two channels can provide a broader communications framework for SiGMA Play while giving industry readers access to information through different formats.

The approach also reflects the increasingly varied way in which iGaming companies communicate with professional audiences. Company announcements can have relevance beyond a single website when they concern launches, market activity, strategic developments or other developments of interest to operators, suppliers, affiliates and other sector participants.

Press release distribution adds another channel

The third component of the collaboration is access to Gamblers Connect's press release distribution service. Under the agreement, SiGMA Play releases will be eligible for publication across Gamblers Connect and its media partner network.

Press release distribution can be particularly useful for companies seeking to communicate formal announcements in a consistent format. It provides a structured mechanism for presenting corporate updates while allowing information to reach audiences beyond a company's own digital channels.

Published releases connected with SiGMA Play can also be cross-referenced through the platform's iHub profile. This can create a clearer relationship between ongoing company information and individual announcements, allowing readers to move between the profile and relevant published material.

The arrangement therefore brings together three different communication functions. The iHub provides a persistent company presence, editorial coverage offers opportunities for reporting on relevant developments while press release distribution creates an additional route for formal announcements.

A broader connection between B2C and B2B audiences

The collaboration also highlights the different audiences served by the two platforms. SiGMA Play is focused on consumers seeking information about online casinos, sportsbooks, poker and related topics. Gamblers Connect operates within the B2B media space, reporting on companies, technologies, services and developments relevant to professionals working across the iGaming sector.

Bringing these two perspectives together gives SiGMA Play an additional route into the professional side of the industry. At the same time, Gamblers Connect gains access to updates from a platform with an established consumer-facing position within the wider SiGMA ecosystem.

This type of connection is increasingly relevant in an industry where companies often operate across multiple audiences. Consumer-facing platforms can produce developments that are also relevant to B2B stakeholders, particularly where those developments involve technology, market expansion, content, compliance or changes in the way gambling information is presented.

For readers following the broader iGaming industry, the collaboration could therefore provide a more direct route to developments involving SiGMA Play while preserving the distinction between consumer services and B2B media coverage.

Editorial processes remain important

As with any media collaboration, the treatment of editorial material remains an important consideration. The arrangement described by the companies concerns access to profiles, coverage opportunities and distribution services. It does not by itself mean that every announcement will necessarily become an editorial article.

The distinction helps establish a clearer understanding of the relationship. Press release distribution concerns material submitted for publication while editorial coverage remains subject to the publication's normal editorial considerations.

Gamblers Connect's current platform information also states that its iHub listings are independently vetted and that verification outcomes are not for sale. That framework is relevant when considering the role of company profiles within the directory and provides context for how the platform presents its partner listings.

For SiGMA Play, the collaboration provides communications opportunities without requiring the two organisations to serve the same function. One is primarily consumer-facing while the other is positioned around B2B media and industry information.

Statement from Luka Dimitrijevic

Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, welcomed the collaboration and highlighted the combined role of the iHub, editorial coverage and distribution services.

“SiGMA Play is a highly respected name in the industry, so we’re very happy to welcome them to the Gamblers Connect platform. This collaboration is about giving their team another strong channel to share news, developments and company updates with the wider iGaming industry. Bringing together iHub, editorial coverage and distribution gives us a solid foundation to build on, and we’re looking forward to developing the relationship.”

Dimitrijevic's current role is listed by Gamblers Connect as Partnerships & Operations Lead, with responsibilities covering B2B media partnerships, iHub commercial relationships and platform operations.

What the collaboration means for SiGMA Play

For SiGMA Play, the principal benefit is the creation of an additional industry-facing communications pathway. Its existing consumer platform can reach users looking for casino, sportsbook and poker information while the Gamblers Connect relationship creates more direct exposure within a professional B2B media environment.

The arrangement can also provide greater continuity between company information and individual announcements. A dedicated profile can remain available over time while relevant news items and press releases provide updates when there are developments worth communicating.

That structure may be particularly useful as SiGMA Play continues to develop its offering across different markets. Its official platform already presents market-specific content and guidance while maintaining its position within the wider SiGMA Group.

Wider relevance for iGaming media

The collaboration comes at a time when digital iGaming communications increasingly span company websites, specialist media, directories and distribution networks. Businesses are no longer dependent on a single publication format to communicate changes or maintain visibility.

For B2B audiences, structured information can be valuable because industry professionals often need to assess developments from several angles. A company profile can provide background, a news article can explain a particular development and a press release can provide the formal corporate announcement.

This makes the three-part structure adopted by Gamblers Connect and SiGMA Play particularly relevant from a communications perspective. Each channel performs a different function while remaining connected through the same wider platform.

Outlook for the partnership

The collaboration establishes a framework that can develop alongside SiGMA Play's activities. As the platform introduces new initiatives or updates its operations, those developments may provide further opportunities for profile updates, editorial consideration or press release distribution through Gamblers Connect.

For Gamblers Connect, the agreement also expands the range of organisations represented within its iHub and extends the platform's network of industry relationships. The iHub already operates as a curated directory covering multiple categories within the iGaming ecosystem.

For the wider market, the collaboration reflects the continuing importance of specialised B2B media as companies seek targeted ways to communicate with professional audiences. It also demonstrates how a consumer-facing brand such as SiGMA Play can use an industry media relationship to create a stronger connection with the business side of iGaming.

Conclusion

The Gamblers Connect and SiGMA Play collaboration creates a structured communications relationship built around three distinct channels: a dedicated iHub profile, eligibility for relevant editorial coverage and access to press release distribution. Rather than relying on a single point of visibility, the arrangement provides several connected ways for SiGMA Play to communicate developments to an industry audience.

For Gamblers Connect, the collaboration strengthens the role of its iHub and distribution services while adding another recognised consumer-facing brand to its wider media ecosystem. For SiGMA Play, the agreement provides an additional professional audience through a B2B-focused platform.

The significance of the arrangement ultimately lies in its practical structure. A persistent profile can provide background information, editorial coverage can address developments as they arise and distribution services can support formal announcements. Together, these elements create a broader communications pathway that can evolve as both platforms continue to develop within the international iGaming landscape.

FAQs

What is the new Gamblers Connect and SiGMA Play collaboration?
It is a media collaboration covering a dedicated iHub profile for SiGMA Play, eligibility for relevant news coverage and access to Gamblers Connect's press release distribution service.

What is the Gamblers Connect iHub?
The iHub is a curated directory operated by Gamblers Connect that provides structured information about selected iGaming companies and industry service providers.

What will SiGMA Play receive through the iHub?
SiGMA Play will have a dedicated company profile containing relevant company information and a direct link to the SiGMA Play platform.

Will SiGMA Play appear in Gamblers Connect news coverage?
Relevant announcements, launches and significant developments from SiGMA Play will be eligible for consideration for editorial coverage within the Gamblers Connect news feed.

What does press release distribution involve?
The press release service provides SiGMA Play with an additional channel through which eligible releases can be published across Gamblers Connect and its media partner network.

Will the SiGMA Play iHub profile be updated?
The profile can be updated as SiGMA Play's product offering, scope and corporate information develop.

Is SiGMA Play part of the SiGMA Group?
Yes. SiGMA Play operates within the wider SiGMA Group and serves as its consumer-facing casino, sportsbook and related gambling content platform.

Who is Luka Dimitrijevic?
Luka Dimitrijevic is listed by Gamblers Connect as its Partnerships and Operations Lead.

Does the collaboration make Gamblers Connect and SiGMA Play the same business?
No. The collaboration is a media relationship between two separate platforms with different primary audiences and functions.

Why is the collaboration relevant to the iGaming industry?
It gives SiGMA Play an additional professional communications channel while allowing B2B audiences to access relevant company updates through Gamblers Connect's media ecosystem.