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Alea returns to SBC Summit Lisbon with nominations and live activation

Alea returns to SBC Summit Lisbon with nominations and live activation
by
September 22, 2026
in Events & Conferences
11

Alea Returns to SBC Summit Lisbon with Two Award Nominations and New Live Activation

Alea will return to SBC Summit Lisbon from 29 September to 1 October, with representatives from across the company available at Booth B213.

Founder Alexandre Tomic, CEO Jordi Sendra, CFO Juan Carlos Rovira, Head of Payments Karolis Dula, and Head of PR & Communications Märit von Stedingk will attend, alongside teams from Account Management, Partnerships, Marketing, and Business Development.

During the summit, the Alea team will meet with operators, studios, and industry partners to discuss its aggregation solution, including Alea Jackpot and Alea Pay.

Alea arrives in Lisbon after being shortlisted for Aggregator of the Year and Employer of the Year (Supplier) at the SBC Awards. The nominations follow Alexandre Tomic’s Leader of the Year win at the SBC Awards in Malta earlier this year.

Alea Leadership on Stage

Alea will also take part in several sessions throughout the summit, covering sweepstakes, branding and the development of Brazil’s regulated market.

  • 30 September, 11:40 — Solo presentation: Alexandre Tomic will present “Beyond the Hype: What the Data Really Says About Sweepstakes” on the Global & Emerging Markets Stage – Western Europe, Stage 2.
  • 30 September, 14:00 — Press conference: Alexandre Tomic and Jordi Sendra will present “The Sweepstakes Phenomenon: The Data Reshaping Online Casino.”
  • 1 October, 11:00 — Panel: Alexandre Tomic will join “Copycat Culture: Branding Beyond Visual Identity” on the Tech Stage.
  • 1 October, 12:00 — Panel: Jordi Sendra will join “Brazil Unfiltered: What Leaders Actually Think” on the Global & Emerging Markets Stage – Latin America, Stage 2.

Luck Decoded at Booth B213

Alea will also launch Luck Decoded, a live activation featuring four vaults and a daily reveal at 4:00 PM. Visitors will receive a unique code, with selected combinations used to open the vaults in front of the crowd. Each afternoon, sealed envelopes will add a further turn to the reveal, with their contents remaining undisclosed until they are opened live.

The campaign draws on Alea’s line, “With Alea, you don’t need luck.” Luck will decide what happens when the vaults open, but Alea does not leave its work with clients and partners to chance.

About Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimize financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.

FAQs

When will Alea attend SBC Summit Lisbon?
Alea will attend SBC Summit Lisbon from 29 September to 1 October 2026, with its team based at Booth B213 throughout the event.

Which SBC Awards nominations has Alea received?
Alea has been shortlisted for Aggregator of the Year and Employer of the Year (Supplier) at the SBC Awards.

What is Alea presenting at SBC Summit Lisbon?
Alea will discuss its aggregation platform, Alea Jackpot and Alea Pay while its leadership team participates in sessions covering sweepstakes, branding and Brazil’s regulated market.

What is Alea’s Luck Decoded activation?
Luck Decoded is a live booth activation featuring four vaults, unique visitor codes and daily reveals at 4:00 PM during SBC Summit Lisbon.

What does Alea’s iGaming aggregation platform offer?
Alea provides operators with a customizable aggregation platform, access to thousands of games through a single API integration and additional products including Alea Jackpot and Alea Pay.

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